Art + Science: LAGOS Jewelry Exec's Marketing Gem

Behind the Scenes with Amanda Willinger

LAGOS' Amanda Willinger talks about the art of marketing, being held to a higher standard and why there's a story behind every piece of jewelry.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“One of the keys to happiness for me has always been to be decisive, make a decision, and then just keep moving forward.” One of Amanda Willinger’s decisions was to forgo being a lawyer to work at the Smithsonian Museum, and, as chief digital officer of LAGOS fine jewelry, she has no regrets. In this episode of Brand Insider: BTS, Amanda acknowledges it’s important to learn from one’s mistakes, but says, ultimately, she’s just happy to wake up every morning doing the best she can each day. She opens up about her existential crisis, what gives her faith in humanity and why she’s been spending a lot of time upside down lately. You can watch the entire conversation here:




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