
Consumers evaluating streaming platforms face a difficult
task.
Sure, they may focus on one hit show, such as Hulu's “Handmaid's Tale.”
But what about about the remainder -- everything on the platform?
What does an entire
library of product -- new hit shows, library off-network series as well as movies and original, made-for-streaming movies or off-theatrical films -- mean in terms of “value” to
consumers?
Ampere Analysis conducted a study to determine the best “value,” and it gave a surprising nod to Paramount+ over everything else. According to cableTV.com, the streaming
app has over 36,000 titles -- TV shows and movies.
One report called this analysis "whacky."
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Ampere Analysis says it
used “popularity and critical rating metrics” to find the relative market value of content for the price a streaming service charges viewers for access.
So at just $5.94 (in terms
of weighted price) -- versus a $8.62 market-value price -- Paramount+ is the big winner. Some key elements, it says, are the long-running CBS procedural crime drama series including the
“NCIS” and “CSI” franchises. But this also includes older library shows such as “Star Trek” as well as classic movies, like “The Godfather.”
In
second place is Disney+ -- which can especially rely on the strength of its Lucasfilm and Marvel Cinematic Universe and other big-time movie content.
Ampere has Disney at a $7.99 weighted
price tag versus $9.42 in content value. At its debut in 2019 Disney+ had 500 films and 7,500 TV episodes.
Still, all this may be tough for consumers to wrap their minds around.
One
can tell streaming consumers that a user's library contains thousands of TVs and/or movies-- and that they should sign on. Perhaps other value factors should be considered -- such as how many
new shows consumers can binge-watch over a period of time.
For most of us, what are currently big hit shows might tell us that Netflix should be at a reasonably high level -- especially
considering that it still dominates Nielsen measurement listings week after week when it comes to all categories -- original shows, movies, and acquired programming.
For Netflix, the weighted
price tag is $13.90 a month with a predicted market value of $14.60.
And there is another key element to consider: Netflix, HBO Max, and Amazon Prime Video are almost double the price of
services such as Apple TV+ (4.99), Discovery+ ($5.44), and Paramount+ ($5.94).
Perhaps another factor should be included down the line: Consider the current streaming market -- one where new
ad options are being launched.
How about including, say, advertising interruptions per show, per movie? Is there a better overall quality factor that should be thrown into the mix here?