FTD's CMO Proves She's No Shrinking Violet

Behind the Scenes with Taryn Rayment

FTD & Pro Flowers' Taryn Rayment talks cooking, planning and moving in the right way.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I kind of set goals for myself throughout my career, I said, okay, I want to be at this level by this age. Kind of it would push myself to get to certain places.” Taryn Rayment’s current place is CMO of FTD & Pro Flowers, and she even got there ahead of schedule! In this episode of Brand Insider: BTS, Taryn talks with me about her strategy behind getting from point A to point B, taking on the heritage of a 100-plus year old brand, and where she believes all would-be marketers need to work at least once. You can watch the entire conversation here:

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