- Synergy: Ensemble, Initiative Team, Hamel Leads Efforts
MediaDailyNews, Steve McClellan - Wednesday, August 10, 2011
Ensemble, the Interpublic Group branded entertainment shop, has opened a Los Angel ...
- Content Creation: Where Pharma Social Media Goes To Die
Marketing: Health, Chris Iafolla - Tuesday, August 9, 2011
Congrats! You've decided to embark on a pharmaceutical social media odyssey. ...
- Fox Upbeat About New Fall Lineup
MediaDailyNews, Wayne Friedman - Friday, August 5, 2011
The Fox network hopes its usual fall problem will end this ye ...
- ABC Pushes Nostalgia To Lure Fall Viewers
MediaDailyNews, Wayne Friedman - Sunday, August 7, 2011
New nostalgia-themed broadcast TV will appear more on ABC than any oth ...
- Discovery's 3net Slow To Draw Viewers
MediaDailyNews, David Goetzl - Thursday, August 4, 2011
More cold water was splashed Thursday on the potential for any ma ...
- Multichannel Group MTVX Pushes New Narrative Forms
Online Media Daily, Gavin O'Malley - Tuesday, August 2, 2011
In recognition of an increasingly multichannel world, MTV on Tuesday debuted ...
- Does Steve Jobs Want Hulu?
VidBlog, Steve Smith - Friday, July 22, 2011
Hulu is turning out to be one of the most wanton debutant ...
- Physician, Heal Thyself -- Or, Start Marketing Your Own Content
Performance Marketing Insider, Derek Gordon - Monday, July 18, 2011
As I wind down this long content marketing series, I thought ...
- Courtin Heads Branded Entertainment For Aegis Media
MediaDailyNews, Wayne Friedman - Tuesday, July 12, 2011
Former MTV and MySpace executive Angela Courtin will become the agency-wide seni ...
- E! Goes Red Carpet For Comic-Con
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Comic-Con has generated more star power in recent years, as Hollywood h ...
- Content Production, Distribution and Monetization Scale Differently
Video Insider, Ashkan Karbasfrooshan - Monday, June 27, 2011
All businesses strive to be scalable, but many that appear scalable tu ...
- Companies Can Keep Your Social Media Content for Seven Years
The Social Graf, Erik Sass - Tuesday, June 21, 2011
Hopefully most people now understand that anything they put in their soci ...
- The Curation Notion
Marketing Daily, Len Stein - Monday, June 20, 2011
Brands must master both the guiding principles of content creation and ...
- 7 Ways To Get Your Content To Its Audience
Online Media Daily, Nathan Lump - Monday, June 13, 2011
Content gets used these days to mean almost every element of ...
- Break Media, Levi Target Nerd Brigade
Online Media Daily, Gavin O'Malley - Friday, June 10, 2011
Branching further into original content creation, Break Media just signed a developme ...
- Content Navigator Gets Mossberg's Blessing
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 9, 2011
Fanhattan just hit the jackpot with a thousand-word review by All Thin ...
- BlackBerry, PepsiCo Look To Real-Time, Relevant Content
Marketing Daily, Karl Greenberg - Tuesday, June 7, 2011
Executives from the two brands told the Conversational Marketing Summit that markete ...
- Content Is Currency - How Wealthy Is Your Brand?
Online Spin, Jason Heller - Tuesday, June 7, 2011
Most people don't realize that I started my career in the mus ...
- Content Marketing And The Big Tease
Performance Marketing Insider, Derek Gordon - Monday, June 6, 2011
Publishers from Huffington Post and Drudge Report to The New York Tim ...
- Sprint 3D Phone Comes With Content
Marketing Daily, - Tuesday, May 31, 2011
Sprint will ensure there's plenty of content available when it launches t ...
- Grand Rapids Epic Dub Flips the Bird to NY Media
VidBlog, Steve Smith - Tuesday, May 31, 2011
If one of your colleagues hasn't forwarded the Grand Rapids LipDub vid ...
- CBS Slates 5 New Shows, Touts Stability
MediaDailyNews, Wayne Friedman - Wednesday, May 18, 2011
As usual for CBS over the last few years, the network didn ...
- tracx Adds Content Distribution, Analytics To Social Media
Online Media Daily, - Thursday, May 19, 2011
Tracx's soft launch is over -- and its initial client roster includ ...
- Fox Plans Ambitious Fall Season, Adds Cowell, Spielberg Shows
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
The Fox network -- the longtime industry leader among 18-49 viewers, t ...
- NBC Drops All-Comedy Thursday, Spreads Laughs Throughout Week
MediaDailyNews, David Goetzl - Sunday, May 15, 2011
NBC is dropping the all-comedy experiment on Thursdays, holding "30 Rock" f ...
- Self-Publishing Service Helium Hauls $10M
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 6, 2011
Self-publishing content company Helium has raised another $10 million debt financing, MassHighTech.co ...
- Demand Media Looking to Become More Than It's 'Cracked' Up to Be
VidBlog, Steve Smith - Thursday, May 5, 2011
Any American kid with half an ounce of good old native wiseassi ...
- TV Execs: Story Is King, Shape It To Each Screen
MediaDailyNews, Erik Sass - Tuesday, May 3, 2011
Television executives and creators agree that the game changer for TV h ...
- Applying Journalistic Practice to Content Development
Performance Marketing Insider, Derek Gordon - Monday, May 2, 2011
From Web site copy to blog posts, press releases to white paper ...
- Marketers: Content Sharing Fuels Social-Media Boom
Online Media Daily, Gavin O'Malley - Thursday, April 28, 2011
Which gender should brands be targeting to help spread their message? Whi ...