- Denny's Pulls Out Stops With New 'Hobbit' Promos
Marketing Daily, Karlene Lukovitz - Wednesday, October 9, 2013
Denny's has renewed its partnership with Warner Bros. Pictures for the late ...
- Content Matters
Engage:Moms, Patti Minglin - Wednesday, October 9, 2013
What is your definition of content marketing? According to a recent artic ...
- GroupM Entertainment, SpinMedia In Content Partnership
MAD, Steve McClellan - Wednesday, October 9, 2013
WPP's GroupM Entertainment and SpinMedia have struck a deal to jointly crea ...
- Coping With Tablet Potatoes, Interpublic Finds 'Second Screens' Are Still Primarily A Couch Experience
MediaDailyNews, Joe Mandese - Wednesday, October 9, 2013
In what may be the most exhaustive analysis of the burgeoning "seco ...
- 5 Ways To Think About Content
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 7, 2013
Google has increasingly displayed fresh content in search engine results pages, leadi ...
- Inbound Marketing Rules
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 7, 2013
Roger Kay believes most search engine optimization strategies just try to ga ...
- Failing Distribution Strategies Smother Great Content
Online Media Daily, Laurie Sullivan - Friday, October 4, 2013
The old adage -- build it and they will come -- doesn ...
- Amazon Greenlights 3 New Pilots
Online Media Daily, Gavin O'Malley - Thursday, October 3, 2013
If not quite keeping pace with traditional networks, new-age TV programmers a ...
- Big Win For Those Who Connect With Sports Fans
Marketing Daily, Karl Greenberg - Wednesday, October 2, 2013
According to the annual Fan Engagement Study conducted by IMG unit Catalys ...
- It's Time To Really Listen To Your Customers
Marketing Daily, Stephen Monaco - Wednesday, October 2, 2013
Marketers should direct their focus toward consumer behavior and buyer personas inste ...
- Men, Women, And Media: United by Media, Divided By Content
Marketing Daily, Maria Cole, Stephen Kraus - Wednesday, October 2, 2013
Mars, meet Venus. And start arguing. A recent study of gender a ...
- Why Authenticity Matters in Building Long-Term Engagement Through Content Marketing
Marketing: Green, Julie Livingston - Wednesday, October 2, 2013
Our ability as marketers to encourage brand engagement in the traditional sen ...
- B2B Marketers Find Content Metrics Drive Sales Leads, Social Media, Web Traffic
SearchBlog, Laurie Sullivan - Tuesday, October 1, 2013
B2B marketers are upping their investments in the content they produce a ...