- Forbes, Monday, October 7, 2013 2:38 PM
Roger Kay believes most search engine optimization strategies just try to game the system. Get over on Google. He believes content marketing differs when used as an inbound marketing technique. "I
like the concept of inbound marketing because it relies on product quality," he explains in a post. Kay believes if the brand doesn't offer good content, the page shouldn't rank any higher than a page
on another brand's site.
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