- Creating A Strategy For Your Social Media Content
Social Media Insider, Thom Forbes - Thursday, April 21, 2016
"Key Elements for Building a Content Strategy" identifies five archetypes for markete ...
- Secrets To Topping Search
Performance Marketing Insider, Aaron Baar - Tuesday, April 19, 2016
It used to be that you could stuff your site with ...
- Marketers Not Investing Enough In Video
Around the Net In MAD London, Sean Hargrave - Friday, April 15, 2016
Nearly three-quarters of content marketers do not believe brands are investing enou ...
- Unreel.me Helps Creators Start Their Own Stream Service
Around the Net in Video, P.J. Bednarski - Friday, April 15, 2016
Unreel.me, a new distribution platform, lets users build their own streaming servic ...
- Former Googler, AdMeld Founder, Takes Search Know-How To MightyTV
SearchBlog, Laurie Sullivan - Wednesday, April 13, 2016
A former Googler has launched a way to search and find conte ...
- Apple Says Apps Ripe For Rich Storytelling
Mobile Insider, Gavin O'Malley - Tuesday, April 12, 2016
To rival Netflix and Amazon as a bona fide entertainment platform, App ...
- The Dilemma: Content That Delivers Without ROI Measurement
Research Brief, Jack Loechner - Tuesday, April 12, 2016
According to a new RAPTmedia study, The Future of Content, Measuring Conte ...
- 'The Boston Globe' Shakes Trump, Turns Satirical Content Into Leads
SearchBlog, Laurie Sullivan - Monday, April 11, 2016
"The Boston Globe" found a way to use U.S. First Amendment righ ...
- How Yahoo Is Trying To Save Its Media Business
Around the Net in Real-Time, Tobi Elkin - Thursday, April 7, 2016
Amid the layoffs, Yahoo's executives insist that the paring down of i ...
- Despite Futility, Watchdog Group Presses Campaign To Clean Up Airwaves
TVBlog, Adam Buckman - Tuesday, April 5, 2016
There really is no debate anymore about the appropriateness of TV progr ...
- Time Inc. Will Combine Brands under InStyle Collection To Strengthen Digital Presence
Publishers Daily, Sara Guaglione - Thursday, March 31, 2016
Time Inc. announced plans Wednesday to combine xoJane, xoVain, Mimi and T ...
- Making Content Is Just Part Of The Creative Skillset In Adland
MAD, Larissa Faw - Tuesday, March 22, 2016
"I didn't get into advertising because it was creating content," FCB Glob ...
- Bing Ads Testing Programmatic Ad Copy Creation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 22, 2016
Bing Ads is testing an automated feature that draws landing page co ...
- Syndicated Video Can Make Exclusives More Valuable For Online Services
MediaDailyNews, Juan Bruce - Tuesday, March 22, 2016
VOD and OTT services looking to build a library of high-performance conte ...
- Conductor, Adobe Give Advertisers Metrics To Prove Content Drives ROI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2016
A deal between Adobe and Conductor that the companies plan to announ ...
- Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
Mobile Insider, Gavin O'Malley - Thursday, March 17, 2016
Misguided though they are, plenty of Instagram users are pissed about t ...
- Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
MoBlog, Gavin O'Malley - Wednesday, March 16, 2016
Misguided though they are, plenty of Instagram users are pissed about t ...
- Engagement Matters. Emotion Sells. Data Fuels.
MAD, Mitch Brandow - Monday, March 14, 2016
A while back I was chatting with the CMO of a maj ...
- Revenue? Who Needs Revenue?
Garfield at Large, Bob Garfield - Monday, March 14, 2016
In a world in which advertising will no longer cover the n ...
- Does Selling Content As Advertising Change The Economic Model?
MediaDailyNews, Laurie Sullivan - Friday, March 11, 2016
The advertising industry sits at a crossroads in the early stages ...
- In Mobile Video, Speed Wins: Are You Ready to Race For Big Advertising Dollars?
Mobile Marketing Daily, Frank Sinton - Friday, March 11, 2016
But as users shift more of their video watching to mobile device ...
- Wikipedia's Wales: We're Becoming A News Publisher
Publishers Daily, Joe Mandese - Sunday, March 13, 2016
AUSTIN, TEXAS -- Wikipedia Foundation's commercial spinoff Wikia is getting into t ...
- Less Than A Third Of Mobile Apps Use Deep-Linking To Make Content Search Easier
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2016
Despite the benefits of linking keywords or images to specific pages ...
- Ads On Social Media Inspire A Variety Of Consumer Response
Research Brief, Jack Loechner - Tuesday, March 8, 2016
According to new research by eZanga, across several demographics to understand consumer ...
- Outbrain Acquires Revee, Time Inc To Utilize Its Real-Time Tech
Publishers Daily, Sara Guaglione - Thursday, March 3, 2016
Outbrain, a content discovery platform, today announced that through its acquisition ...
- Nelson Named JWT NY's Head Of Content Production
MAD, Steve McClellan - Wednesday, March 2, 2016
Nelson, previously with Goodby Silverstein & Partners New York, will oversee t ...
- Google AMP Gives Content Pace As Publishers Struggle To Get Up To Speed
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
A week after launching, the Google-led Accelerated Mobile Pages (AMP) initiative h ...
- Guardian Seeking Premium Content Payments -- Pay Wall Ruled Out
Around the Net In MAD London, Sean Hargrave - Wednesday, March 2, 2016
"Guardian" editor Katharine Viner has said she wants to persuade more reade ...
- Mondelez Would Welcome Some Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
What? CampaignUS reports that ad blocking is having no effect on t ...
- Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
London Blog, Sean Hargrave - Tuesday, March 1, 2016
As one in two ad blockers say they will disable tech ...