- Marriott, Sweet! Hotel Chain Details Video Plans, Including Snapchat Channel
Around the Net in Video, P.J. Bednarski - Wednesday, December 17, 2014
Marriott’s content studio revealed several new digital marketing projects, including a Snapch ...
- With Its Stake In Awesomeness, Hearst Eyes Subscription Video Play
Around the Net in Video, P.J. Bednarski - Monday, December 15, 2014
Hearst Digital Studios, which has been developing technology to enter the SV ...
- Netflix Adds Iliza Shlesinger Comedy Special
Around the Net in Video, P.J. Bednarski - Monday, December 15, 2014
Netflix acquired rights to comedian
Iliza Shlesinger’s “Freezing Hot” stand-up specia ...
- Mindshare's Emery Named Media Lions Jury Chief, Says Everything Begins/Ends With Media
MediaDailyNews, Joe Mandese - Thursday, December 11, 2014
Nick Emery, Global CEO of GroupM's Mindshare, has been named the med ...
- Facebook Brings Twitter-Like Features To 'Trending'
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, December 10, 2014
Facebook is bringing "Trending" to mobile, and adding some very Twitter-like featur ...
- PwC Study Shows Big Trouble For Cable, But Finds Viewers Overwhelmed
VidBlog, P.J. Bednarski - Thursday, December 11, 2014
Anew PwC report notes ominous declines among younger would-be subscribers to cab ...
- Telemundo, Mashable Team For Spanish-Language Content Hub
MediaDailyNews, Erik Sass - Tuesday, December 9, 2014
Telemundo and Mashable are joining forces to create a new Spanish-language conte ...
- 25% Of Under-34 Viewers Think Online Is Better Than Pay TV
VidBlog, P.J. Bednarski - Wednesday, December 10, 2014
A new report from Parks Associates contends that 25% of consumers und ...
- Tip For Career Day: Stay Home
Garfield at Large, Bob Garfield - Sunday, December 7, 2014
As a professional observer of the passing scene, I thought I mig ...
- The Search Tipping Point In 2015
SearchBlog, Laurie Sullivan - Monday, December 8, 2014
Marketers will need to create campaigns that help consumers explore, use, a ...
- DigitasLBi Poaches Scott Donaton For New Chief Content Officer Post
MAD, Larissa Faw - Thursday, December 11, 2014
Donaton was most recently Chief Content Officer at Interpublic Group's UM a ...
- WPP's Possible Acquires Swift Collective
MAD, Steve McClellan - Wednesday, December 3, 2014
Swift's revenues for 2014 will be over $13 million and its clien ...
- Bing Pulse Lets Consumers Provide Real-Time Feedback On Live Events, TV Content
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 3, 2014
Media companies like CNN, Fox News, and MSNBC, as well as t ...
- Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix
VidBlog, P.J. Bednarski - Thursday, December 4, 2014
When you get past the formidable YouTube and Hulu, the ad-supported onli ...
- Baileys And Guardian Labs Using Real-Time Data To Shape Content
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
Diageo and Guardian Labs are testing a new approach to branded conte ...
- Marketing All Star: Tom Bick
MediaPost All Stars, Larry Dobrow - Tuesday, December 9, 2014
Tom Bick has a resume that would make Homer Simpson jealous. H ...
- Creating Great Native Ads: The 'Think, Feel, Do' Content Manifesto
Native Insider, Megan Tweed - Wednesday, December 3, 2014
Behind every great native ad placement is a meaningful content strategy. T ...
- Cognitive Networks Raises $14.5M For Content Recognition Technology
Real-Time Daily, Tyler Loechner - Tuesday, December 2, 2014
Cognitive Networks, an ad tech firm with technology that automatically recognizes t ...
- $1.65B Spent On YouTube Multichannel Networks, New Report Says
VidBlog, P.J. Bednarski - Tuesday, December 2, 2014
Investors have plunked down $1.65 billion on multichannel networks in the la ...
- Team Sky Looks To Measure 'Dark Social' Influence
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Team Sky is starting to put a commercial value on those potenti ...
- Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
SearchBlog, Laurie Sullivan - Wednesday, November 26, 2014
Carnival, the world's largest cruise line, rolled out its first multi-brand marketi ...
- Social And Mobile Drive BuzzFeed
Around the Net In MAD London, Sean Hargrave - Tuesday, November 25, 2014
BuzzFeed has revealed that its social traffic is five times higher th ...
- JetBlue, Content Providers Offer Fly-Fi
Marketing Daily, Tanya Gazdik - Monday, November 24, 2014
JetBlue Airways is partnering with content providers -- including Fox, HarperCollins Publisher ...
- Sideswipes: Flat Media
MediaDailyNews, Katie Meier - Tuesday, November 25, 2014
Some are calling Contributor a new way to pay for the We ...
- SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
SearchBlog, Laurie Sullivan - Tuesday, November 25, 2014
While 72% of marketers from enterprises rate search engine optimization as successf ...
- Will Amazon Eventually Offer Ad Supported Streaming?
Around the Net in Video, P.J. Bednarski - Monday, November 24, 2014
While it is true that an announcement is yet to be mad ...
- Publicis Groupe's Level Studios Names Dan Connolly CEO
MAD, Larissa Faw - Thursday, November 20, 2014
Connolly will oversee all business units across the agency's U.S. and Europe ...
- How Do We Define And Measure Mobile Engagement Effectively?
Mobile Insider, Amanda Parker - Thursday, November 20, 2014
Mobile advertising has a content problem on its hands -- how c ...
- Netflix, NBC Pull Back From Cosby Plans
Around the Net in Video, P.J. Bednarski - Wednesday, November 19, 2014
NBC won't pursue a new Bill Cosby sitcom and Netflix has postpon ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...