- Vice Media, Rogers Communications In $100M Partnership To Build Canadian Production Studio
Around the Net in Video, P.J. Bednarski - Thursday, October 30, 2014
Vice Media and Canada’s Rogers Communications formed a $100 million joint venture ...
- Publishers Take Advantage Of Ad Tool To Control Delivery
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, October 29, 2014
Native ad services provider Sharethrough has just developed a tool for publishe ...
- Next Phase Of Content Optimization To Create Loyal Brand Fans
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 29, 2014
Treating content as part of the experience has not always been ...
- Fear Overload Puts AdWords To Work During Halloween
SearchBlog, Laurie Sullivan - Wednesday, October 29, 2014
Fear Overload puts on the ultimate adults-only Halloween events to frighten t ...
- YouTube Focusing On Subscription Service
Around the Net in Mobile, Gavin O'Malley - Tuesday, October 28, 2014
YouTube CEO Susan Wojcicki says the video giant could throw more weig ...
- What Does The Blair Witch Project Have In Common With Content Marketing?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 28, 2014
John Rooney uses examples from The Blair Witch Project to teach markete ...
- Google: Colors Change With The Seasons
SearchBlog, Laurie Sullivan - Thursday, October 23, 2014
Weather data integrated into search campaigns has became a factor in t ...
- Sideswipes: Media Becomes The Newest Target Of A Dictator
MediaDailyNews, Katie Meier - Tuesday, October 21, 2014
Manuel Noriega, a real former dictator, is suing prominent video game compa ...
- YouTube Stars Support Lionsgate, Google Campaign For 'The Hunger Games'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 20, 2014
YouTube stars are helping Lionsgate bring "The Hunger Games" to life throu ...
- Google Search Inches Toward Automation, Automatic Identification, Collaboration
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 17, 2014
A series of pending patents filled by engineers at Google suggest ...
- Solving The Duplicate Content Issue
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 16, 2014
Duplicate content can lead to a decline in crawl rate, inaccurate pa ...
- Mobile Games Paving The Way For A New Advertising Paradigm
Mobile Insider, Steve Wadsworth - Thursday, October 16, 2014
Increasingly, consumers, developers and brands are turning to the rewarded model ...
- How To Drive Leads For A New Product Category Through Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 15, 2014
IntelliResponse developed a method that lets B2B customers search for frequently ask ...
- Industry Vet Alan Sartirana Launches Anthemic Agency
MAD, Larissa Faw - Tuesday, October 14, 2014
Headquartered in Los Angeles, Anthemic employs a collective of 20 including marketer ...
- YouTube Gets Ready To Go In New York City
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
Until now, YouTube has been kind of West Coast-tilted, but new studi ...
- How Talentsquare Grew Its Content Network
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2014
When a brand loses its voice within a library of borrowed conten ...
- Forbes Launches BrandVoice Home Pages
MediaDailyNews, Erik Sass - Wednesday, October 8, 2014
In a major expansion of Forbes' BrandVoice native advertising program, the busine ...
- Viacom's McCormack Replaces Harnevo As AOL Video/Studios Chief
Online Video Daily, P.J. Bednarski - Tuesday, October 7, 2014
Viacom executive Dermot McCormack will join AOL as its president of vid ...
- Havas' Bollore: Size Doesn't Matter; Innovation Does
MAD, Steve McClellan - Friday, October 3, 2014
Havas CEO Yannick Bollore, speaking at an Advertising Week session, said ...
- XAPPmedia Bows Interactive Audio Content Promos
MediaDailyNews, Erik Sass - Thursday, October 2, 2014
XAPPmedia, which specializes in interactive advertising for audio apps, has unveiled ...
- Expert Content Is Best Influencer in Purchase Funnel
Research Brief, Jack Loechner - Thursday, October 2, 2014
According to a new study by Nielsen, commissioned by inPowered and entitl ...
- AOL, MSN Enlarge Content-Sharing Partnership
MediaDailyNews, Gavin O'Malley - Tuesday, September 30, 2014
Per a new pact, MSN will now feature both video and ne ...
- Google Panda Update: Good News For Lower-Quality Content?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
The latest Google Panda update should include some new signals that cou ...
- NHL And Go-Pro Make An Upclose And Personal Kind Of Video Deal
Around the Net in Video, P.J. Bednarski - Tuesday, September 30, 2014
Go-Pro cameras will be strapped on some NHL players this year, whi ...
- BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2014
Following the search trend into content marketing, BloomReach Tuesday announced two platfor ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Loyalty, How to Identify A New Customer
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 29, 2014
Rand Fishkin provides a few tips about loyalty, and explains why so ...
- Google's VP For YouTube Content Leaves
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 29, 2014
Tom Pickett, Google's vice president for YouTube content, will leave to ta ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participati ...
- CNN Calls Content Deal With Genworth The Future Of Advertising
MAD, Larissa Faw - Wednesday, September 24, 2014
Spark and its sibling branded content and entertainment division LiquidThread and Genwor ...