When a brand loses its voice within a library of borrowed content, site visitors can become confused. There's no real way to make a connection between the expertise of the brand and
the content, per Erin Hogg. Talentsquare faced this problem, so the company reworked its online presence, highlighting the experts at the brand. Hogg tells us how the company shared
original content via its blog and social.Read the whole story at MarketingSherpa »