- McDonald's Using Foursquare in N.Y. C.
Marketing Daily, Karlene Lukovitz - Thursday, July 28, 2011
The campaign also spans Twitter, online and traditional media. Residents of ni ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Stoli Sponsors Social Media Band Contest
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2011
Fans are encouraged to go to the page and check out t ...
- Coke Extends BET Partnership Into the Store
Marketing Daily, Karlene Lukovitz - Monday, July 18, 2011
African-American teens not only spend $96 more per month than the avera ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- Darryl Strawberry Helps Duane Reade Celebrate 50th
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 13, 2011
Former Mets baseball player Darryl Strawberry was part of the "One Sh ...
- Arm & Hammer Contest Invites Cat Photos
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2011
Cat owners can share two favorite photos with captions that describe ea ...
- Intel, Toshiba Straddle Social Media, Film
Marketing Daily, Aaron Baar - Monday, July 11, 2011
The project will rely on the audience to use its own soci ...
- Cute Puppies Kill
VidBlog, Steve Smith - Tuesday, July 12, 2011
Oh, how typical is this? The winner of Break Media's six-week conte ...
- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Raw, Tanya Gazdik - Sunday, July 10, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- Videocracy Has Spoken: Metacafe/Strike.TV Viewers Award Fan Favorite
VidBlog, Steve Smith - Friday, July 8, 2011
A writer at NBC's "The Office" has gotten the nod from MetaCa ...
- Infiniti Creates Year-Long Art Show In Europe
Marketing Daily, Karl Greenberg - Wednesday, July 6, 2011
The one-year competition will have three entry periods, each of which focus ...
- Craftsman Pitches Non-DIYers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 5, 2011
Marketers at Sears' Craftsman are pitching the tool brand to people w ...
- Gardein Parties, Issues Meatless Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
Garden Protein International, makers of the Gardein line of meat-free foods, ...
- Neiman Marcus Creates Style Challenge
Marketing Daily, - Thursday, June 30, 2011
Hoping to harness the style savvy of its favorite fashionista customers, Neim ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Purina Pro Plan Contest Honors Rescue Pets
Marketing Daily, Tanya Gazdik - Tuesday, June 28, 2011
The winning rescue organization, pet and owner will win a trip ...
- Harrah's Resort Looks For 'Holy Guacamole Girl'
Marketing Daily, - Friday, June 24, 2011
Harrah's Resort and Dos Caminos Atlantic City are looking for a bra ...
- Chevy Dangles Bowl In Route 66 Film Contest
Marketing Daily, Karl Greenberg - Wednesday, June 22, 2011
"This is really a global effort, and we are excited how th ...
- Atkins Seeks Weight Loss Story For TV Spot
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2011
The entry process includes submitting a before and after photo and writi ...
- Subway Runs Mobile 'Green Lantern' Contest
Marketing Daily, - Friday, June 3, 2011
Subway has launched a mobile phone-based contest tied into the "Green Lanter ...
- Nike Pitches Curve With New 'Just Do It' Effort
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
While past "Just Do It" campaigns have featured the likes of Micha ...
- Consumer Cellular Seeks Extraordinary Grandparents
Marketing Daily, - Tuesday, May 31, 2011
Consumer Cellular, the exclusive wireless provider for the AARP, is encouraging peop ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- Honda Puts Music In The Tank For Civic
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The contest, for which Honda is taking submissions until June 5, wi ...
- Sears Auto Center Brings Back Summer Road Trip
Marketing Daily, Karl Greenberg - Wednesday, May 18, 2011
The company is featuring eight such road trips as prizes in ...
- Pizza Hut Sponsors 'Mythbusters' Episode
Marketing Daily, - Wednesday, May 18, 2011
Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that buil ...
- Honda Gets Into Macy's Windows For IndyCar, Izod
Marketing Daily, - Tuesday, May 17, 2011
As part of its involvement with the Indianapolis 500, the IndyCar seri ...