- Behavioral Targeting On Rise Regardless Of Pushback
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2011
Online behavioral advertising revenue in the U.S. will reach $4.9 billion ...
- GroupM's M80 Taps Into Social Marketing
Online Media Daily, Laurie Sullivan - Wednesday, August 10, 2011
Always looking for innovative technology that brands can use to interact wi ...
- Publicis, Vibrant Spearhead Campaign For Charter Schools
Online Media Daily, Laurie Sullivan - Friday, April 22, 2011
Vibrant Media has donated 3,000 words, or clicks, to help Publicis Mod ...
- It's All Contextual At Forbes
Marketing Daily, Len Stein - Tuesday, September 28, 2010
A new editorial model strikes at editorial independence. ...
- 'Contextual' Ads Connect Viewers, Program Content
Around the Net In Media, Fern Siegel - Tuesday, July 20, 2010
A number of major TV players are taking a cue from t ...
- Context Rules New TV Audience Targeting Systems
MediaDailyNews, Joe Mandese - Friday, June 4, 2010
Context was king during a meeting of The Collaborative Alliance in N ...
- Targeting Is Not Engagement
Marketing Daily, Russell Fradin - Thursday, February 18, 2010
Engagement has been pushed to the back burner lately, but it's sti ...
- Clear Channel Debuts Google-Like Ad Platform
Online Media Daily, Laurie Sullivan - Friday, January 15, 2010
Clear Channel Radio has developed an advertising platform that contextually matches a ...
- Why Contextual Advertising Fails
Online Media Daily, Sacha Carton - Tuesday, January 12, 2010
There is something missing from contextual advertising ... context! Am I actual ...