- Not One, But Seven Landing Page Tips
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 29, 2013
Jeff Stevens explains how marketers should categorize landing page changes in two categori ...
- Second Screen Users Can Engage with Ads, or Be Somewhere Else Entirely
VidBlog, P.J. Bednarski - Friday, November 22, 2013
Nielsen says 75% of smartphone and tablet users engage with second scre ...
- Why The Future Of Google, Bing, Yahoo Search Ads Should Combine PLAs, Text, Video
SearchBlog, Laurie Sullivan - Thursday, November 14, 2013
When Google integrates a product listing ad (PLA) and paid-search text a ...
- The Promise Of Contextual Creative
Truth In Advertising, Jon Bond - Thursday, October 24, 2013
Context, when done properly, is the vortex between media and creative. B ...
- In Britain, Cadbury Creme Egg Promotion Was Better on Facebook Than TV
Around the Net in Video, P.J. Bednarski - Monday, October 14, 2013
Econsultancy's David Moth says the Cadbury confection, popular with teens and you ...
- Online Video Is Not Marketing's Silver Bullet, Says an Aussie Content Exec
Around the Net in Video, P.J. Bednarski - Thursday, October 10, 2013
Richard Parker, head of strategy for content marketing agency Edge says markete ...
- Context And The Humanizing Of The Brand: Our Summit Video Show Reel
Mobile Insider, Steve Smith - Thursday, August 22, 2013
As the brand marketer presentations at the Mobile Insider Summit all demonstrat ...
- A Look at How Some Publishers Can Over-stuff a Website Full of Ads
VidBlog, P.J. Bednarski - Thursday, August 15, 2013
Digiday.com looked at a gossip site called Crazy Days and Nights o ...
- Extreme Multitasking: 20% Of 18- To-34-Year-Olds Admit To Using Smartphone During Sex
MoBlog, Steve Smith - Friday, July 12, 2013
Hey, mobile marketers! Here is a challenge. How do you target mobi ...
- Display Impressions Optimize Paid-Search Campaigns
Online Media Daily, Laurie Sullivan - Thursday, June 27, 2013
OptiMine has created an attribution model allowing marketers to use display advertisi ...
- Play The Long Game: Unify Your Users
Marketing Daily, Neil Capel - Tuesday, June 4, 2013
Play the long game. Make every interaction users have with your bra ...
- Content And Context In Email Marketing
Engage:Moms, Maryanne Conlin - Wednesday, May 15, 2013
At a recent conference on email marketing in Florida, Amazon's Donald Parso ...
- Most Effective Emails Are Personal
Online Media Daily, David Goetzl - Thursday, May 2, 2013
Amazon's global email director Donald Parsons says email marketers would be wi ...
- Forget e-, m-, s-, f-, and t-: Introducing i- [infinite] Commerce
Real-Time Daily, Joe Lozito - Friday, May 3, 2013
Instead of creating destination sites, we now create an experience platform th ...
- Gone In 60 Minutes: Most Mobile Searches Convert In First Hour
Mobile Marketing Daily, Steve Smith - Wednesday, March 13, 2013
The majority of mobile searches occur within reach of a larger deskt ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- Can Machines Manage Brand Engagement?
Real-Time Daily, Sean O'Neal - Friday, January 25, 2013
Relevant, contextual marketing is the stuff that is read, watched, and share ...
- Just a few words on Relevance
Show Daily, Stephanie Miller - Monday, December 10, 2012
The goal of relevance is clear: Right message, right person, right tim ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Vibrant Media Gets Big Names On Board
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Chris Ahearn, Cathie Black and Mark Zagorski have been appointed to Vibra ...
- Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
- Yahoo, Media.net Team On Contextual Ads
Online Media Daily, Mark Walsh - Thursday, September 27, 2012
Yahoo is getting back into the business, serving contextual ads on third-par ...
- A New Way to Buy Online Video Audiences
VidBlog, Daisy Whitney - Monday, August 6, 2012
A pet food maker wanting to expand its reach with online vid ...
- Vibrant Expands Support To Brand, Mobile Viewable Ads
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
Vibrant Media, the contextual advertising company behind in-text advertising, will expand i ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Kia Germany Gets Engaged Via Vibrant
Marketing Daily, Karl Greenberg - Monday, April 16, 2012
Kia's Germany division is using a new cost-per-engagement pricing model for vid ...
- Vibrant Taps Weather's Buckley As Revenue Chief
Online Media Daily, Joe Mandese - Monday, March 12, 2012
Long-time media sales executive Sheila Buckley has joined contextual advertising firm Vibra ...
- If A Picture Is Worth A Thousand Words, What Is An 'In-Image' Ad Worth On The Web?
Online Media Daily, Joe Mandese - Thursday, January 19, 2012
Vibrant Media, one of the leaders in the contextual, "in-text" ad busine ...
- Beyond Targeting: The Convergence of Social and Advertising
Online Media Daily, Clara Shih - Tuesday, October 25, 2011
There is something beyond targeting, and it's already becoming incredibly significant ...
- The Rx for Social Media Headaches
Online Media Daily, Michael Frick, Rachel Gordon - Friday, September 2, 2011
All of the buzz over social media -- and a lack ...