- 235 Billion App Downloads This Year; 99% Not Paid
MobileShopTalk, Chuck Martin - Wednesday, February 25, 2015
Download now, pay later. It looks like that's the new mobile a ...
- Retailers, Brands Have A Growing Problem In Search, Shopping Ads
SearchBlog, Laurie Sullivan - Tuesday, February 17, 2015
Not all images in Google Shopping ads or online at retail W ...
- Christmas For Carnivores; A New Kind Of YuleLog Video
Around the Net in Video, P.J. Bednarski - Thursday, December 18, 2014
A holiday video that is somehow agreeably overdone. ...
- Native Ad Company Vibrant Enters Programmatic Space
Real-Time Daily, Tyler Loechner - Thursday, September 25, 2014
Vibrant Media, a native ad network, on Thursday announced its official entran ...
- Ubimo Expands Into US With New York Office
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and whi ...
- Targeted Mobile Shopping Ads Starting to Hit Home
MobileShopTalk, Chuck Martin - Monday, September 15, 2014
The accuracy of location data has improved substantially recently with ads f ...
- That's Why They Call It Twerk: Ad Pros Get Ready For Live VMA Ads on MTV
Around the Net in Video, P.J. Bednarski - Thursday, August 21, 2014
For the VMA show this Sunday on MTV and MTV.com, the netwo ...
- Native Advertising Arrives: John Oliver's Epic Takedown
Data and Targeting Insider, Steve Smith - Tuesday, August 5, 2014
Perhaps the most eloquent and closely argued critique of native advertising y ...
- Hillshire Taps Beacons: 20X Purchase Intent Increase
MobileShopTalk, Chuck Martin - Tuesday, July 22, 2014
While beacon trials are underway around the globe, some early and measurab ...
- If You Like Red Cars, You'll Like This Online Commercial,,, In Red
VidBlog, P.J. Bednarski - Tuesday, July 22, 2014
I wonder how many people are driving a car in a col ...
- A Sales Pitch For Mid-Roll
Around the Net in Video, P.J. Bednarski - Thursday, July 17, 2014
Maybe you love to hate 'em but this report says mid-roll vid ...
- Direct Mobile Commerce: Bypassing the Retailer
MobileShopTalk, Chuck Martin - Tuesday, July 15, 2014
Mobile location has long been viewed as a key capability for reachi ...
- The Sixth Sense That Will Change Customer Experiences Forever
Mobile Insider, Puneet Mehta - Thursday, July 3, 2014
Today's "personalized" customer experiences are based on surface [shallow] level data, Y ...
- Putting Programmatic In Context
RTBlog, Tyler Loechner - Wednesday, June 25, 2014
Is "context" -- the content of an ad in relation to t ...
- Redefining Context
Marketing Daily, Alastair Boyle - Monday, June 16, 2014
Iit no longer makes sense to refer to the discipline of med ...
- Advertisers Often Don't Present Relevant Ads Online, Panel Says
Around the Net in Video, P.J. Bednarski - Friday, May 16, 2014
Publishers can provide context, but it's often up to the advertisers ...
- Bad News For Celebrities In Super Bowl Ads: No One Cares
VidBlog, P.J. Bednarski - Thursday, May 8, 2014
Unruly, which charts big shares of ads online, has analyzed why th ...
- PBS Digital Is Looking For A Few Good Partnerships
VidBlog, P.J. Bednarski - Monday, May 5, 2014
At its NewFronts presentation, PBS Digital made it crystal clear it ca ...
- Pre-Roll At The Cinema: Theater Ad Firm Holds An Upfront For Really Big Screen Ads
Around the Net in Video, P.J. Bednarski - Thursday, April 3, 2014
Theater ad firm Screenvision held an upfront trying to coax advertisers ...
- VivaKi Taps Ifeelgoods To Personalize Real-Time Offers Based On Behavior
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2014
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertise ...
- Not Conversant with Conversant? It Used to be ValueClick
Around the Net in Video, P.J. Bednarski - Wednesday, February 19, 2014
In February 2014, ValueClick changed its name to Conversant Inc . T ...
- Man Vs. Machine Email Snooping
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 13, 2014
Some 85% of people are "somewhat" concerned with an algorithm capable ...
- Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announ ...
- Precision Health Media Rebrands, Offers Tech To Other Verticals
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Precision Health Media, a programmatic tech provider, on Thursday announced it h ...
- CEO Susan Lyne Says AOL Can Barely Keep Up with Advertising Demand
Around the Net in Video, P.J. Bednarski - Tuesday, January 28, 2014
Though TV advertising is still dominant, Lyne says AOL has positioned itse ...
- Product Listing Ad Images Worth More With Less Clicks
Online Media Daily, Laurie Sullivan - Friday, December 20, 2013
Product listing ads (PLAs) have begun to have a major impact ...
- How To Use Product Listing Ads To Promote Services In 2014
SearchBlog, Laurie Sullivan - Monday, December 23, 2013
Product listing ads (PLAs) have a higher potential to brand products a ...
- Live From Twitter Comes the Video Sharing Awards
VidBlog, P.J. Bednarski - Thursday, December 5, 2013
Unruly Video, the digital ad outfit that hangs it hat on t ...
- John Krasinski Writes/Directs a New Bud Light Online Video Series
Around the Net in Video, P.J. Bednarski - Monday, December 2, 2013
Bud Light debuted a new online video series over the weekend writt ...