- Phone, Web, And Now Texting To Marketers
Research Brief, Jack Loechner - Tuesday, April 18, 2017
For many years, direct response advertising has offered consumers two primary wa ...
- Getting Next To Adjacency
Online Spin, Ted McConnell - Thursday, April 6, 2017
This week the news has been filled with indignation from the b ...
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run Against
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Facing backlash and boycotts by marketers over ads appearing next to extremi ...
- Machine-Learning App Aims To Boost Digital Personalization
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technolo ...
- Look For Contextual Signals To Implement 'Moment Marketing'
RTBlog, Tobi Elkin - Monday, February 20, 2017
So what does all the talk about "moment marketing" mean? Just a ...
- Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients
MediaDailyNews, Joe Mandese - Thursday, December 15, 2016
Age- and gender-based demographics -- a staple for targeting consumers in med ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Best Practices For Contextual Marketing
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, September 19, 2016
Rebecca Lieb, long-time digital media journalist and now an analyst, author a ...
- Want Second-Screen Context? Separate Personal And Work To Sell Without The Burnout
EuroMail, Sean Hargrave - Wednesday, August 3, 2016
If you're not separating your work and private email address, you cou ...
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad Blocking
Real-Time Daily, Philip Rosenstein - Thursday, July 14, 2016
The native contextual advertising company, Vibrant Media, announced on Wednesday the relea ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapo ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Movable Ink Releases Behavioral Apps For Contextual Email Marketing
Email Marketing Daily, Jess Nelson - Wednesday, June 8, 2016
Marketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a n ...
- The Weather Company Creates Watson Ads That Interact With Consumers
MediaDailyNews, Laurie Sullivan - Thursday, June 2, 2016
The Weather Company, an IBM business, set out to change advertising Thursd ...
- New Doorways To Advertising: Meet Jibo, The Social Robot
Connected Thinking, Chuck Martin - Thursday, May 12, 2016
The social robots are coming. And there just may be a n ...
- The Underrated Power Of Context In Political Advertising
Marketing: Politics, Zach Schapira - Tuesday, May 10, 2016
As our country enters the final stretch of primary season, wondering h ...
- Marketing Value In Creating Experiences Through Connected Objects
Connected Thinking, Chuck Martin - Wednesday, April 20, 2016
One of the sessions at the MediaPost OMMA Boston conference yesterday remind ...
- Conviva's New Tool Tackles Ad Fatigue
VidBlog, P.J. Bednarski - Tuesday, April 19, 2016
The new Ad Insights lets publishers and advertisers get an answer ...
- Maybe That's Why They Call It Contextual Marketing
VidBlog, P.J. Bednarski - Wednesday, March 16, 2016
Using YouTube as a kind of lab, Zefr joined with IPG Med ...
- The TV Pause For A Message (And Ad?) From The Smart Appliance
Connected Thinking, Chuck Martin - Monday, January 11, 2016
While there are numerous smart home gadgets available or coming to marke ...
- Marketing In The New IoT Land Of Automation
Connected Thinking, Chuck Martin - Sunday, January 10, 2016
The Internet of Things is going to make more things automatic. It ...
- Signal's Mike Sands Looks To Data Cooperatives in 2016
RTBlog, Tobi Elkin - Monday, December 28, 2015
Mike Sands is CEO of Signal, a marketing technology and data platfo ...
- Contextual Marketing Will Help Drive Brand Engagement
Social Media & Marketing Daily, Gavin O'Malley - Monday, November 16, 2015
Driven by new media trends like mobile, contextual marketing is where bran ...
- Advertising in the Self-Driving Car
Connected Thinking, Chuck Martin - Monday, August 17, 2015
Published reports indicate that Apple is working on building a self-driving c ...
- Do An eBay And Ditch Demographics For Attitudes And Context
London Blog, Sean Hargrave - Wednesday, June 10, 2015
It's odd, isn't it? We have never been able to collect mo ...
- Great Context + Association = Great Marketing
Marketing: Entertainment, Scott Jones - Thursday, May 21, 2015
Last weekend I had the fortune of attending "Wishes in Wine Country ...
- Zeta Gets Creative, Releases Next Stage Of Dynamic Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2015
Zeta Interactive, a customer lifecycle marketing company supported by former Apple C ...
- Movable Ink, Olapic Partner To Bring Real-Time UGC To Email Ads
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Movable Ink, an email marketing tech company, and Olapic, a marketing te ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Rubicon Project Acquires Intent-Based Marketing Firm Chango
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Rubicon Project, a large ad tech firm and ad exchange, on Tuesd ...