The Internet of Things is going
to make more things automatic.
It’s not the actual things that will become automatic, but rather that connected things will automate more things for consumers.
There were
many examples of this at CES in Las Vegas last week. None were necessarily earthshaking by themselves, but taken together, highlight one of the major early IoT waves.
A simple example of this
would be the automatic unlocking of something. Car makers like Mini have had this for some time, so that when the owner nears their car, with FOB in their pocket or purse, the door unlocks. No key is
involved and the consumer does not have to push any buttons.
With the deployment of many more sensors in many more places, more automatic unlocking will occur. Some examples of IoT automation
from CES:
- The Kwikset lock shown at CES can be unlocked via the mobile app, but it also can be unlocked by touching the lock itself or by a visitor who is sent an unlock key via
smartphone.
- Real-time facial analysis by SmartmeUp can be used for identification as part of a smart home.
- The Canary home security system is essentially a standalone home camera
that can sit on a table and if someone enters the area, send a message and video feed to the owner. Canary initiates the messaging.
- Door locks from Schlage will be able to be opened via an
Apple Watch and tie into entire smart home systems.
- When a wash is complete, a message from the Hisense clothes washer can send a message to the TV, if someone is watching.
- With
the iHome smart sensor, lights can turn on when the door is opened, a fan turns on when home temperature rises or falls and lamps turn off when sunlight levels are high.
- With the new
Plantronics headset, after a tap with an NFC-enabled phone, an audio message can be sent asking if the mobile payment amount is OK to be approved, adding quick authentication. Conceivably, lights
could be turned on and off as the headset wearer enters or leaves a room.
This is where marketing and advertising can find a new home. Platforms that automate the facilitation of
actions and the delivery of relevant content are being created.
This is when brands and agencies should be exploring where they fit in the new flow.
Besides the security aspects, did you ever feel that some of this technology is a solution looking for a problem?
With the wirless lock, the deadbolt has a key on the inside. But what happens when the batteries go dead, and there is no one else at home to open the door?
Point well taken, Wayne Labs. Generally, the smart locks also can be opened with a good old fashioned, physical key.