- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cook ...
- 'Washington Post' Creates Contextual Ad Targeting Product
Publishers Daily, Sara Guaglione - Wednesday, November 4, 2020
Brands are given more real-time control of their content-based ad units wh ...
- 42% Of Advertisers Do Little Or No Creative Testing, 48% Worried About Cookieless Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, October 22, 2020
Kantar identified three themes: Managing the complexity of media and content, navigati ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into t ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaig ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Verizon Media Launches Contextual Targeting Solution
Publishers Daily, Melynda Fuller - Monday, August 24, 2020
Using tech that operates at a granular level across a page's conten ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial Institutions
Digital News Daily, Wendy Davis - Wednesday, August 12, 2020
The FTC's proposed changes could affect a broad swath of non-financial compani ...
- Sen. Hawley Unveils Bill Aimed At Curbing Personalized Ads
Digital News Daily, Wendy Davis - Tuesday, July 28, 2020
Republican Senator Josh Hawley, a frequent critic of tech companies, has unveil ...
- Media.net's Karan Dalal Joins IAB Tech Lab Board
Publishers Daily, Melynda Fuller - Monday, June 15, 2020
Dalal will guide the lab's work as it develops contextual advertising a ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextual ...
- SparkPost And ActionIQ Form Email Integration
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
With the integration, email delivery service is combined with CDP to dri ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engin ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- SugarCRM Offers New Data Integration Service For Sales Reps
Email Marketing Daily, Ray Schultz - Friday, September 27, 2019
Sugar Connect serves data to sales reps when they are communicating wi ...
- GumGum To Introduce Service Based On Contextual Ad Tech
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
GumGum plans to introduce "contextual" technology packaged as a service that C ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- What Can Google And Facebook Learn From Alternative Search?
Search & Performance Marketing Daily, Greg Sobiech - Friday, October 19, 2018
Here's a look at what some emerging search competitors have to offe ...
- Fosina Uses Email To Drive Replenishment Sales
Email Marketing Daily, Ray Schultz - Friday, June 29, 2018
Contextual email plays a big part in reaching millennial and Gen-Z custom ...
- Evergage Debuts Personalized Survey Tool
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
SmartSurveys allows brands to send email surveys based on web behavior, Everga ...
- Post GDPR, Targeting Will Shift From Consent To Context
MAD London, Giovanni Strocchi - Tuesday, May 22, 2018
Could the context of a URL help advertisers target without needing GD ...
- SpotX Taps Zvelo To Enhance Brand Safety On Platform
Digital News Daily, Alex Weprin - Thursday, May 10, 2018
The new deal will allow Zvelo to proactively identify and categorize websit ...
- What Will 2018 Bring For Online Video?
Video Insider, Alex Weprin - Tuesday, January 2, 2018
2017 was a banner year for over-the-top video, and digital video ...
- Virtual Reality Advertising Tested: Pre-Roll Wins
Connected Thinking, Chuck Martin - Thursday, October 19, 2017
While advertising in virtual reality is hardly a mass market reality, so ...
- Mobile Advertising Firm Integrates Beacon Location Targeting
Connected Thinking, Chuck Martin - Tuesday, September 5, 2017
The idea of marketers targeting consumers based on their location is hard ...
- Phone, Web, And Now Texting To Marketers
Research Brief, Jack Loechner - Tuesday, April 18, 2017
For many years, direct response advertising has offered consumers two primary wa ...
- Getting Next To Adjacency
Online Spin, Ted McConnell - Thursday, April 6, 2017
This week the news has been filled with indignation from the b ...
- Google Allows Boycotting Marketers To See Which Videos Their Ads Could Run Against
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Facing backlash and boycotts by marketers over ads appearing next to extremi ...