- Facebook Ad Products Chief: Context Will Be More Of Our King
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Facebook may or may not be a content company, but it ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
"Although we recognize that advertising is an important source of revenue f ...
- Initiative And GumGum Work On Contextual Ad Campaigns
Around the Net in Email, Ray Schultz - Tuesday, July 6, 2021
Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that t ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2021
In response to advertisers voicing concerns about their ads showing up ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shop ...
- Context: The Smoked Paprika Of Your Campaign Recipe
Media Insider, Cory Treffiletti - Wednesday, March 31, 2021
Contextual targeting with a little bit of data layered over it ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will all ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitab ...
- Xandr To Support Multiple Cookieless ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Xandr announced it will enable "agnostic interoperability" for identifiers to address t ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CRO
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
The martech company, which specializes in leveraging first-party data and contextual intelligenc ...
- Can Publishers' Contextual Targeting Replace Third-Party Cookies?
Publishing Insider, - Monday, March 1, 2021
To help demonstrate their effectiveness for advertisers, many publishers are doing mo ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
A survey of 200 U.S. senior decision makers found that 60% belie ...
- Video, Contextual, 5G Are 2021's Key Mobile Opportunities, Say Buyers, Other Digital Experts
Mobile Insider, Karlene Lukovitz - Thursday, January 14, 2021
Due to the pandemic’s stay-at-home dynamic, mobile has seen some of i ...
- Comscore To Intro Cookie-Less Targeting Solution
Digital News Daily, Karlene Lukovitz - Tuesday, January 12, 2021
The Predictive Audiences solution uses contextual signals to target audiences across digita ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of Media
RTBlog, Joe Mandese - Monday, January 11, 2021
As someone who has dived pretty deep into the weeds of consum ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-si ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Compan ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
The deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Why CTV Should Be Contextual, Not Connected, TV
RTBlog, Joe Mandese - Monday, December 7, 2020
On the heels of last week's column predicting we are poised ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Performance Marketing Insider, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- UM's Primis Unveils Contextual Audience-Targeting Solution
MediaDailyNews, Joe Mandese - Tuesday, December 1, 2020
At a time when many advertisers, agencies and publishers are looking f ...