- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- Yahoo Takes ID-Free Targeting To The Web
Performance Marketing Insider, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- For Brands, There's No Place Like Digital Place-Based Advertising
MediaDailyNews, Michael McLaren - Friday, February 11, 2022
This week the industry is most interested in location, location, location. ...
- Adobe Seeks To Drive Mobile Personalization With New Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, February 9, 2022
The new tools allow brands to drive contextualized email, push, in-app a ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Indiana Senate Passes Bill Giving Consumers Right To Reject Ad Targeting
Digital News Daily, Wendy Davis - Thursday, February 3, 2022
Indiana Senate Bill 358 would allow consumers to learn what personal informati ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Contextual advertising awareness has a steep hill to climb. But brands li ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- Ad Context Affects Consumer Views About Social Values Of Brands
Research Intelligencer, - Tuesday, December 28, 2021
Brands that advertise next to positive articles about environmental issues are mo ...
- Oh-So Ulta: How National Beauty Brand Toned Up Its Email
Email Marketing Daily, Ray Schultz - Friday, December 17, 2021
Movable Ink helped Ulta Beauty create highly personalized emails based on first-par ...
- Search.io Rebranded From Sajari, Launches Ecommerce Search Platform Based On New Algorithm
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The company has overhauled the brand's look and feel and has launch ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Sports, Fashion Content Drive Gains In Q3 Web Traffic
Research Intelligencer, - Wednesday, November 10, 2021
Soccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
Research Intelligencer, - Monday, October 11, 2021
Contextual targeting of advertising is making a comeback as marketers become mo ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile aft ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascerta ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- New Email Personalization Tool Offered By Dynamic Yield
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
Email Experience is based on cross-channel data rendered at the point ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been t ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookiele ...