- Sports, Fashion Content Drive Gains In Q3 Web Traffic
Research Intelligencer, - Wednesday, November 10, 2021
Soccer-related content was most popular, driving 74% of website visits during t ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
Research Intelligencer, - Monday, October 11, 2021
Contextual targeting of advertising is making a comeback as marketers become mo ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to lim ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile aft ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascerta ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digit ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- New Email Personalization Tool Offered By Dynamic Yield
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
Email Experience is based on cross-channel data rendered at the point ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been t ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookiele ...
- Facebook Ad Products Chief: Context Will Be More Of Our King
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Facebook may or may not be a content company, but it ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
"Although we recognize that advertising is an important source of revenue f ...
- Initiative And GumGum Work On Contextual Ad Campaigns
Around the Net in Email, Ray Schultz - Tuesday, July 6, 2021
Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to sc ...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-fr ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that t ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2021
In response to advertisers voicing concerns about their ads showing up ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shop ...
- Context: The Smoked Paprika Of Your Campaign Recipe
Media Insider, Cory Treffiletti - Wednesday, March 31, 2021
Contextual targeting with a little bit of data layered over it ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will all ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitab ...