'Movie Dew-Overs' Provide Comedic Parody Campaign

  • March 14, 2019

The Challenge

The brand sought to amplify Mountain Dew ICE’s launch in 2018 MTV Movie & TV Awards (MATVA) through a multi-platform marketing campaign to generate product awareness and purchase consideration among ages 18-24, multi-cultural consumer segment. It also wanted to position Dew ICE as the catalyst to fueling …

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