'Movie Dew-Overs' Provide Comedic Parody Campaign
- March 14, 2019
The Challenge
The brand sought to amplify Mountain Dew ICE’s launch in 2018 MTV Movie & TV Awards (MATVA) through a multi-platform marketing campaign to generate product awareness and purchase consideration among ages 18-24, multi-cultural consumer segment. It also wanted to position Dew ICE as the catalyst to fueling …
