Tag results for "cookie tracking"
- PointRoll Finalizes Safari Hack SettlementA federal judge has signed off on PointRoll's settlement of a class-acti ...
- WPP's Sorrell Says NSA Snooping Concerns Prompting Switch From Third-Party NetworksWPP Chief Executive Sir Martin Sorrell believes the media industry has underestimat ...
- Minors Seek To Continue Video Privacy Fight With Viacom, Google A privacy lawsuit against Google and Viacom should be allowed to procee ...
- Tracking Data Boosts CPMs On Ad ExchangesOnline ad exchanges command higher rates when they have access to da ...
- Consumers Ask Court To Revive Safari-Hack Case Against Google, Vibrant Media, WPPA group of consumers are asking a federal appeals court to revi ...
- California AG Preps Best Practices Guidelines For New Web Privacy LawDespite being referred to as the do-not-track law, the California measure doesn ...
- IAB Explores Alternatives To CookiesThe volume of cookies set by third parties has surged, thanks large ...
- 2014 Ad Tech MemesAdExchanger has posted a list of five ad tech memes to "kn ...
- Google, Viacom Seek Dismissal Of Video Privacy CaseGoogle and Viacom are asking a federal judge to dismiss a potenti ...
- DMA Criticizes Obama Comments Comparing Gov't Snooping With Ad TrackingIn his speech today about governmental surveillance, President Barack Obama made so ...
- TagMan Releases Cookie-less Tracking ModelTagMan's plan to roll out cookie-less ad and conversion tracking technology cou ...
- Why Digital Marketers Shouldn't Fear The Death Of Third-Party CookiesMarketers should not fear the endangerment of third-party cookies. Sure -- ...
- 5 Digital Ad Industry Predictions For 2014 Eric Bosco, CEO of ChoiceStream, has a finite view of the chang ...
- Cookies, Privacy And Mega-Monopolies (And Avoiding The 'Dark Ages' Again): Real-Time With Neustar's Dave HelmreichDave Helmreich, Neustar's vice president of media and advertising, thinks some priva ...
- BMW, Scottrade, Volkswagen Revise Sites To Comply With Privacy CodeCar companies Volkswagen and BMW, as well as online financial company Scottrad ...
- No Cookies = No CompetitionWhat would a cookie-less world really look like? A landscape dominated ...
- Safari Users Seek To Revive Case Against Google, WPP, Vibrant MediaA group of consumers this week appealed a recent dismissal of ...
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella HarkinsIs Big Data crushing the cookie, or is multichannel marketing? Is the ...
- The Cookie Is Crumbling Under Multichannel's WeightAs more and more brands turn to multichannel marketing, new reports a ...
- How Advertisers Can Beat BotsRecent press coverage estimates that fraudulent ad delivery costs the industry $4 ...
- Senator Seeks FTC Probe Of Cross-Device TrackingSen. Ed Markey (D-Mass.) is calling for the Federal Trade Commission ...
- Google, Vibrant Media And WPP Win 'Safari Hack' Privacy LawsuitA federal judge has dismissed a class-action lawsuit accusing Google, Vibrant Med ...
- Millward Brown Competitive Intelligence Ups Conversion RatesSome call it spying; others call it competitive intelligence. With more th ...
- PointRoll To Delete Cookies To Settle 'Safari Hack' LawsuitPointRoll has promised to shed cookies it collected from Safari users ...
- Web Standards Group Plans To Continue Do-Not-Track EffortThe Internet standards group World Wide Web Consortium said on Tuesday th ...
- NSA Surveillance Prompts Web Users To Protect PrivacyPeople are more concerned about online privacy now than before the rece ...
- DMA Says Complaints Show Confusion About Ad TargetingConsumers don't accurately distinguish between behaviorally targeted ads and other types ...
- PulsePoint To Pay $1 Million For Safari HackThe online ad exchange PulsePoint has agreed to pay $1 million ...
- PointRoll Settles 'Safari Hack' LawsuitPointRoll has agreed to settle a class-action lawsuit stemming from allegations th ...
- Hulu Argues Video Privacy Law Doesn't Cover 'Anonymous' InformationHulu argues in new court papers that it does not violate ...
