- ClickZ, Friday, April 11, 2014 1:30 PM
Are you taking cookie tracking for granted? Cookies aren't always the best way to measure and manage campaigns. Kevin Lee analyzes what will replace the cookie. He points to the authenticated user,
which some engines like Google, Yahoo and Bing already use. He gives us a list of authentication techniques and explains how this facilitates better ad targeting and validates impressions and clicks.
Read the whole story at ClickZ »
