- Google 'Released' From CMA Privacy Sandbox Commitments
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
The UK's Competition and Markets Authority released Google today from its legal ...
- Salesforce Expands Partnerships With OpenAI, Anthropic To Support Ads, Websites
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
The companies are using the technology to build and deploy AI agen ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Hands-On Privacy: Consumers Are Doing More To Protect Themselves
Email Insider, Ray Schultz - Wednesday, August 20, 2025
The U.S. has the lowest opt-in rate in the world, but see ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- Advocacy Group Challenges W3C's Third-Party Cookie Stance With UK Regulator
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Movement for an Open Web, an advocacy group that supports web publisher ...
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Updates made to the IAB Diligence Platform on Wednesday aim to he ...
- Google's Poisoned Apple: How The Cookie Shambles Is Undermining Progress In Programmatic Advertising
MAD, Mattia Fosci - Wednesday, April 30, 2025
The industry doesn't have a lot of time. If we are ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Google has reversed a decision on its plan to phase out third-par ...
- The Internet Has A Trust And Transparency Problem
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 22, 2025
Google shook the ad industry harder this week to see what ...
- Judge May Require Google To Face Health Privacy Suit
MediaDailyNews, Wendy Davis - Friday, March 21, 2025
U.S. District Court Judge Vince Chhabria says the case was "difficult," b ...
- California Privacy Agency Fines Honda Over Opt-Out Procedures
MediaDailyNews, Wendy Davis - Wednesday, March 12, 2025
American Honda Motor will pay more than $600,000 to settle charges th ...
- Advertisers To IAB: Ad Growth Decelerating This Year
MediaDailyNews, Laurie Sullivan - Thursday, January 16, 2025
Use of generative AI throughout the ad industry has grown in t ...
- Former Google Chairman Thinks There May Be A Time To Unplug AI
MediaDailyNews, Laurie Sullivan - Monday, December 16, 2024
Former Google Chairman Eric Schmidt predicts the industry will advance from ...
- The String Of Letters, Numbers That Make Up ID5 User IDs
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 17, 2024
Initial tests of the integration found that when the ID5 ID ...
- Opera Ads Carves One Notch Deeper Into Browser Without Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2024
Opera Ads Vice President Per Wetterdal has built a flourishing ad busine ...
- PubMatic And 33Across Partner To Help Ad Clients Target Audiences
Publishers Daily, Ray Schultz - Thursday, December 5, 2024
The arrangement will help publishers increase their monetization, the firms say. ...
- Google Chrome For Sale
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2024
It's not a simple idea to sell Chrome to solve monopolistic practice ...
- Hackers Stealing Cookies May Become Last Straw In Google's U-Turn
Performance Marketing Insider, Laurie Sullivan - Thursday, October 31, 2024
Cookie stealing has become a problem in the digital ad industry ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- The Cookie Is Still Over
MAD, Mark Andrews, Pranay Damji - Tuesday, September 24, 2024
Brands can't afford to sit back now that Google has cancelled pla ...
- TikTok Won't Face Privacy Class-Action Over Pixel Tracking
MediaDailyNews, Wendy Davis - Friday, September 13, 2024
The company may still have to defend privacy claims brought by individual ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic Demand
Publishers Daily, Ray Schultz - Monday, August 19, 2024
Freestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Google: Long-Term Impact, Consequences Of Antitrust Trial
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 7, 2024
NetElixir founder and CEO Udayan Bose shared his thoughts on the potenti ...