Tag results for "cpg"
- Friendly's Courts Millennials With Jonas Brothers CollabThe boomer-favorite ice cream brand hopes a limited-edition flavor -- and ...
- Cheetos Tries A Shape Contest To Boost Flagging SalesThis version of the #CheetosShapeHunt comes with a $10,000 prize. ...
- With 'Simply Wonderful,' Kinder Chocolate Sets Out to Charm America's KidsCreamy filling from the nicest cows? Clouds? Mermaid power? Kinder's first U. ...
- Tom Brady Goes Full-On Hulk For Gopuff's GOAT GummiesTwo versions of the NFL legend go head-to-head in the brand's newe ...
- P&G To Slash 7,000 Jobs As It Grapples With Trade Turmoil, Shaky ConsumersThe CPG giant is cutting 15% of its non-manufacturing workforce amid ricocheti ...
- Mascots, Memes, and Moisturizer: CeraVe's Gen Z PlaybookTo build on viral momentum, the L'Oreal-owned brand is turning to Sar ...
- AI Search Ad Spend To Reach $26B By 2029AI search ads will impact traditional search businesses and present challenges f ...
- Why Campbell's Soup Is Sizzling -- But Snacks Are StaleConsumers are cooking more but snacking less, pushing the brand to rethi ...
- Ulta's Marketing Strategy Taps Beauty's Role As EscapeShoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Little Sesame Sets Off On A 'Summer Of Hummus' Road TripWith national distribution in place, the chef-led hummus brand bets big ...
- Emerald Nuts Cuts Through Ingredient Clutter With Comical Country MusicSenior director of marketing Elaine Lohse on repositioning a forgotten brand wi ...
- Dolly Parton Expands Partnership With Conagra BrandsLaunch builds upon partnership that began in 2022 with a line ...
- Pistachios Get Punchy: Wonderful's Big Bet On Snacking Without GuiltNew campaign plays up flavor, protein, and playful defiance. ...
- FatBoy, But Make It Famous: Ice Cream Brand Embraces the SpotlightAfter building quietly for decades, the No. 1 sandwich in the freez ...
- Spring Blooms For Zyrtec With Flower, Fashion CollabsZyrtec's pop-up NYC "Flower Flash" included 3,000 giveaways of flowers branded wi ...
- Oikos Shakes Up the Center Store With Shelf-Stable LaunchThe Greek yogurt brand leaves the dairy case behind, aiming for on-the- ...
- What's Next For Giannis Antetokounmpo? How About Huggies?The NBA MVP stars in a TV spot in which his 16-month-o ...
- Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' CampaignAllegra's logo will be visible on star driver Marcus Ericsson's car, unifo ...
- Bubly Gives Disappointed Moms A 'Mother's Day Gift Glow-Up'The campaign is offering daily prizes to the first 100 moms ...
- Freezer Full, Wallet Tight: Shoppers Rewrite Grocery LogicNew research finds Americans staying upbeat, strategic, and surprisingly loyal to t ...
- Olipop Stages Soda Drive-Thru Pop-Up For Return Of Orange Cream FlavorThe brand is offering free mocktails in an L.A. event to celebra ...
- Lucid Motors Hires CPG Veteran As Top MarketerAkerho "AK" Oghoghomeh was CMO at Beyond Meat. He previously was seni ...
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your RoomFragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- StarKist Gains Market Share With 'Charlie the Tuna' RebootWhy protein-loving Gen Zers are connecting with an aging wise-guy mascot. ...
- Heineken, Joe Jonas Take The Media Out Of Social In Global Ad EffortJoe Jonas enters a post-apocalyptic world sans social media in Heineken's campai ...
- Billie Debuts Scratch And Sniff Armpit BillboardsIf the posters don't gross people out, the personal-care brand hopes t ...
- P&G Counts On 'Innovation' To Counter $1B Tariff CostsCEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- Ritz Wants You To Have A Golden SummerThe brand's new limited-edition cracker launches alongside a $50,000 sweepstakes --- a ...
- Kimberly-Clark: Smug & High On Snug & DryAd includes scenes in which Danny Trejo turns from tough guy ...
- Grove Grows Into Healthy Home Brand With CTV CampaignThe brand also used DOOH for a recent placement in New York ...
