- Maru-hi Taps 'Love Island USA's' Ariana Madix For Latest Campaign
Marketing Daily, Teresa Buyikian - Wednesday, July 30, 2025
Madix stars in Suntory's social and online promotion for the launch ...
- 'The Whole Darn Arm' Launches -- Don't Forget The Hammer
Marketing Daily, Les Luchter - Tuesday, July 29, 2025
Campaign message: "You can depend on the Arm & Hammer brand ...
- Mouthwash Is The New Shower: Listerine's Kamran Shahzad On Reframing Oral Care
Marketing Daily, Sarah Mahoney - Tuesday, July 29, 2025
With a $2 million smile and a new campaign, the Kenvue bra ...
- Wild Planet Wants You To Ditch Hustle Culture -- And Get On A Boat
CPG Insider, Sarah Mahoney - Friday, July 25, 2025
The sustainable seafood brand's latest campaign skips the protein pitch and hea ...
- IBgard Promotes Supplement With Yoga Video
Marketing Daily, Les Luchter - Wednesday, July 23, 2025
Company partnered with fitness coach Katie Austin to develop Peppermint Power Flo ...
- CPG Brands Target Parents' Back-to-School Stress
Marketing Daily, Sarah Mahoney - Tuesday, July 22, 2025
Ziploc, Lysol and Welch's tap into lunchbox waste, germ fears and teach ...
- Kraft Heinz Might Be Uncoupling
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 22, 2025
One of the fallouts of a "conscious uncoupling" will be the marketi ...
- Bark's New Boss? A Dog With A Salary -- And A Say
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The "Co-Owned by Dogs" campaign includes a $50K Chairdog job and street-lev ...
- Chips Ahoy Tests Its Limits -- With Help From 'Stranger Things'
Marketing Daily, Sarah Mahoney - Monday, July 21, 2025
The legacy brand is using the Netflix collab to get weird, wi ...
- Nestle's Vital Pursuit Targets Detroit With Guerrilla Campaign
Marketing Daily, Tanya Gazdik - Sunday, July 20, 2025
Campaign for what the brand is calling the first and only GLP-1-friend ...
- Bold Hair, Bold Moves: Madison Reed's Athlete Play Hits Gen Z, Moms
CPG Insider, Sarah Mahoney - Friday, July 18, 2025
CEO Amy Errett explains how basketball stars help company reach both millennia ...
- Siggi's Yogurt Will Pay You $5K To Use Vacation Days
Marketing Daily, Sarah Mahoney - Wednesday, July 16, 2025
The new campaign, on the heels of Lactalis' $2.5 billion acquisition ...
- Hiya! Moana, Other Disney Princesses, Help Sell D2C Kids' Vitamins
Marketing Daily, Les Luchter - Monday, July 14, 2025
Five-year-old Hiya differs from other kids' vitamins companies by being a subscription-on ...
- CeraVe's Secret? Eliminating Creative Red Tape
CPG Insider, Sarah Mahoney - Friday, July 11, 2025
The $1 billion skincare juggernaut proves clinical credibility and creative magic c ...
- So Classy You Can Smell It: P&G's Downy Brings 'Elevated' Scents To Laundry Boosters
Marketing Daily, Les Luchter - Wednesday, July 9, 2025
Luxing up laundry day, those fragrances were "developed by world-class perfumers" a ...
- Mattel Debuts Barbie With Type 1 Diabetes
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, July 8, 2025
The brand partnered with Breakthrough T1D, formerly JDRF, a diabetes research organizatio ...
- ChatGPT Named This Pickle Campaign -- And It Slaps
CPG Insider, Sarah Mahoney - Thursday, July 3, 2025
Cleveland Kitchen taps AI and a risque slogan to push its light ...
- Band-Aid Bands With Music Festival To Launch Waterproof Clear Brand
Marketing Daily, Les Luchter - Tuesday, July 1, 2025
At Milwaukee's Summerfest, Band-Aid activations include sampling and a "Splash Zone" whe ...
- Dude Wipes Campaign Cleans Butts From Caves To Uranus
Marketing Daily, Les Luchter - Monday, June 30, 2025
Spot highlights times when "since the dawn of time, man has be ...
- Survey: Private Labels Are Winning Hearts, Carts, And Credibility
CPG Insider, Sarah Mahoney - Friday, June 27, 2025
Once considered generic fillers, store brands are winning loyalty for quality, pric ...
- Cortizone-10 Fights 'Itchsanity' With Dylan Efron, Bears, National Park Foundation
Marketing Daily, Les Luchter - Thursday, June 26, 2025
The "Itchy Bear Season/Big Bear Itch Off" includes paid as well ...
- General Mills Adds Contest To Sinister Cinnamon Toast Crunch Campaign
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2025
The sweet little cereal squares are eating each other. The food gia ...
- Citing Aromatherapy's Benefits, Olly Enters Body-Care Space
Marketing Daily, Les Luchter - Wednesday, June 25, 2025
The vitamin/supplement brand tested fragrances in Mood + Skin body products wi ...
- Shoppers Seeking Value: They're Not Who You Think
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
New Deloitte research shows value-focused consumers are cooking more meals at h ...
- Josh Allen Is Natrol's MVP As Brand Scores In Wellness Performance Space
Marketing Daily, Les Luchter - Tuesday, June 24, 2025
The NFL's reigning MVP is helping to launch Natrol's Sleep & Resto ...
- Stonyfield Introduces National Park Yogurt Tubes
Marketing Daily, Sarah Mahoney - Tuesday, June 24, 2025
The brand ties kids' snacks to a cause, hoping to connect famili ...
- Who Plays Pickleball Better When She Has Her Period?
Marketing Daily, Les Luchter - Friday, June 20, 2025
Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark ...
- Beekeeper's Natural Drops Campaign For Pops That Help Kids Poop
Marketing Daily, Les Luchter - Sunday, June 22, 2025
A brand awareness campaign will include sampling, influencer posts, mailers and pop- ...
- Flamingo Brings The Wild West To New York City
CPG Insider, Sarah Mahoney - Friday, June 20, 2025
With "Anything but Dull," the razor brand looks to sharpen its im ...
- As SNAP Cuts Loom, Retailers Brace For Shifting Shopper Strategies
Marketing Daily, Sarah Mahoney - Thursday, June 19, 2025
Walmart and other stores face fresh challenges in winning over low-income consum ...