Tag results for "cpg"
- Spotlight On Tobacco: Cigarette Sales Up In Pandemic, Vaping DeclinesHow long the bottoming of cigarette sales will continue is anyone's gues ...
- Farm Rich Campaign: Frustrations You Won't Miss At Crowded StadiumsThe appetizer and snack marketer satirizes some of those venues' frustrating momen ...
- With First Mouthwash, Quip Tackles Mask BreathDesigned to be as pretty on bathroom counters as its other product ...
- At Super Bowl, P&G's Microban 24, Safeguard Want A Good Clean GameBrands underscore their relevance in the pandemic era with sanitizer samples a ...
- Hormel Reportedly Close To Acquiring Planters For $3BA deal between Hormel and Kraft Heinz could come next week, t ...
- Amid Fewer CPG Ads, PepsiCo Stands To Score Big At Super BowlA flat, two-dimensional McConaughey struggles with mundane tasks during an ad f ...
- Men's Grooming Brands Leverage WFH TrendsMen are shaving less -- sporting what's known as "designer stubble" ...
- Pepsi Wild Cherry's Brand Wager: Creating Prime-Time Game ShowIt will be a mashup of Pepsi advertising, product placement and view ...
- Demoralized? Old Spice Wants To Help You Off The CouchIn "Winner," dejected actor Keiynan Lonsdale blasts out of the recliner in ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media BusinessThe focus turns to ecommerce targeted ads on Walmart.com and the Walma ...
- As U.S. Cannabis Market Lights Up, Here's 3 Things Marketers Should KnowFor one: Build your measurement infrastructure. ...
- Tums Aims For End-Run Around 'The Big Game'Tums joins brands that use other ways than buying Super Bowl a ...
- P&G's CFO Predicts Profits From Pandemic-Related Changes Will Continue"We will serve what will likely become a forever altered cleaning, heal ...
- 3 Ways CPG Marketers Can Prepare For Post-Pandemic WorldCPG marketers proved themselves to be more vital than ever by providi ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At BirdieAfter starting two successful companies and selling one, one goal he h ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable ModelAlex Reed, co-founder and CMO of D2C cleaning product brand Truman's, ...
- More CBD-Infused Products, Edible Sales Rise: Spotlight On Cannabis, CBD TrendsMeanwhile, the patchwork quilt of advertising choices began to shed across t ...
- Milkadamia Brings 'Blind' Product Sampling To Zoom"Just One Taste LIVE" campaign was developed to replace in-person sampling sidelin ...
- 'Immersive' LifeLab Experience Enables P&G To Show Off Products,TechnologyP&G LIfeLab aims to show how "our obsession with the consumer a ...
- Marketing All-Star: Ciara DilleyEven before COVID-19, product innovation in the CPG space was hyper competiti ...
- 2021 Forecast For Cereals, Snacks: Sweetness Keeps ComingGeneral Mills is aiding cereal-to-snacking crossover with new bars from Kellogg ma ...
- Always, Walmart In Social Push To #KeepHerPlayingThe effort includes a $250,000 gift to the Women's Sports Foundation. ...
- Common Element Of Top 10 Stories: Fun, Pandemic's InfluenceFor one, Halo Top's ad touted the pleasures of getting beyond guild-induci ...
- For Budweiser, Clorox, Pandemic's Effects Were First Hard To ImagineThe beer and liquor industry faced abrupt crises in 2020, while bran ...
- Startups, Rebranding, Consumer Insights Drove Top Readership In 2020Top-ranked stories by readership included those about young as well as lega ...
- My/Mo: Bringing Mochi Ice Cream To The MassesWith distribution in some 30,000 retail grocery locations, the brand entered t ...
- Cottonelle Invites Us To Flush Away 2020, One Sheet At A TimeTwenty consumers who write "one thing from 2020 [they] want to lea ...
- Barkley Wins AOR Duties For Post Cereal BrandsBrands in the remit include Honey Bunches of Oats, Great Grains, Honeyco ...
- To 'Lead With Love,' P&G Wants To Do Good 2,021 Times Next YearA new ad called "Emotions," part of the "Lead with Love" campaig ...
- Is The Super Bowl Still Super For CPG Brands?With so many unknown factors between now and the Super Bowl, bran ...
