Tag results for "cpg"
- The Commerce Revolution: Reinventing CPG Companies To Compete In A Consumer-Led WorldThe mega-marketplaces have leveled the playing field to enable smaller sellers ...
- Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part IIThe 2021 ad says: "Can't make it to the pub? Bring t ...
- Wow, That's A Lot Of 'Gs': Lenny & Larry's Stunt Cookie Launch"18G is coming" helped Lenny & Larry's exploit the public's awareness ...
- YouTube's Mohan Touts Trends Redefining Video Ads, Surges On CTV At IAB's ILMeMarketer estimates more than 106 million U.S. households will watch streaming conte ...
- Lego, Barbie, Betty Crocker, Kind Celebrate International Women's DayTo help parents encourage their girls to keep building, Lego's featuring ...
- The Vape Landscape In Wake Of Lung Injury OutbreakTeens are about twice as likely to report "wheezing or whistling" ...
- Post Holdings To Settle Lawsuit On Cereal Sugar ClaimsUnder the settlement, Post would have to refrain from using labeling clai ...
- MDC Reports Losses For Q4, Full-Year 2020, Poised For 2021 Return To GrowthThe company saw sequential improvement in the second half and is current ...
- Kraft Heinz, Hershey, Turkey Hill Chase Sweet Treat TrendAccording to Nielsen data, a year into the pandemic, consumers haven't lo ...
- Instacart Raises Millions To Accelerate Advertising And Retail Marketing ServicesFew services benefited more from the COVID-19 pandemic in 2020 than onli ...
- The Complexities Of Promoting Hemp: Q&A With Mad Tasty Sparkling WaterFDA is far from issuing guidelines for hemp-derived CBD in food/ bev ...
- Pepsi Zero Sugar: Contextually Targeting Men Who 'Compromise'Campaign is based on research showing that the current growth driver ...
- Hawaiian Tropic Thinks You Need A Virtual Beach DayCompany is sponsoring a contest to win one of its new escapi ...
- Keebler's First Interactive Campaign Supports Make-A-Wish FoundationAnimated spot features a 7-year-old girl with a nervous system disorder who ...
- Tide's Free Laundry Service For Disaster Victims Comes Back For TexasP&G's product's 20 franchised Tide Cleaners stores in Texas are providing fr ...
- Coca-Cola Wants Controlling Stake In Fast-Growing Bodyarmor BrandBodyarmor had a banner year in 2020, according to data from I ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During PandemicIn Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- How 2021 Could Play Out, Given Anticipated CPG Sales DeclinesGiven continued economic uncertainty, consumers will be looking for value in gener ...
- Vendor Email Compromise Fraud Is Surging, Study FindsFirms face an 82% increase in the likelihood of SolarWinds-style vendor ema ...
- Applebee's Teams With Cheetos For Virtual 'Cosmic Wings' BrandNearly 1,300 of its U.S. kitchens are preparing Cheetos-flavored chicken wings a ...
- From Cheerios to Weed: TREC Plans Pot's CPG FutureBranding breakfast is not that far removed from marketing a better cannab ...
- Old Spice's New Way To Build CPG Experiences"Old Spice Hairtopia" in Columbus, Ohio, is barbershop targeting students -- A ...
- Preparation H: The H Is Also For HonestyThe brand's #RealRelationshipGoals campaign touts idea that no topic should be tab ...
- Alexandre Family Farm: New Reason For Milk IntoleranceCompany's A2/A2 milk avoids the protein A1, which can be difficult f ...
- Post Holdings Creates SPAC Entity For More Growth OptionsNewly formed Post special-purpose acquisition company plans to raise $400 million a ...
- P&G, Walmart Make Big Plastic-Reduction MovesP&G just introduced refillable antiperspirant cases for both Old Spice and Secre ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize CampaignsWith different lockdown rules in every state, brands must localize messages bas ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super BowlFor newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- Seinfeld Has Puffy Shirt, Now Jason Alexander Has His Own Super Bowl Tide HoodieTide sweatshirt with photo of Alexander shows him reacting to such horro ...
- Spotlight On Tobacco: Cigarette Sales Up In Pandemic, Vaping DeclinesHow long the bottoming of cigarette sales will continue is anyone's gues ...
