- Big Reveal Too Soon? Beyond Meat, PepsiCo Said To Ready Plant-Based Jerky
Marketing Daily, Steve Ellwanger - Tuesday, February 1, 2022
A YouTube creator unwittingly revealing the first product-plant-based jerky-from the year-old partnersh ...
- Folgers Doesn't Give A Damn That It's 'Your Grandma's' Coffee
Marketing Daily, Steve Ellwanger - Monday, January 31, 2022
The brand reintroduces itself with a blend of rebellion-as voiced by ro ...
- Infomercial Inventor Evolves Format To BRTV
Marketing Daily, Les Luchter - Monday, January 31, 2022
Brand response TV focuses "on brands and their quality in a premiu ...
- Olay Teams Up With 'Ebony' Magazine In Latest STEM Push
Marketing Daily, Sarah Mahoney - Monday, January 31, 2022
The magazine attempts to show younger girls "some role models and gi ...
- Study: Growing Potential For Dairy, Meat Substitutes In Frozen Food
CPG Insider, Steve Ellwanger - Friday, January 28, 2022
In NPD study of consumers' attitudes toward plant-based alternative foods, almond remain ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Sweethearts Reveals Unromantic Heart Phrases
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 24, 2022
This year’s theme for those little chalky heart-shaped candies seems to ...
- Are Tweaks To Make M&Ms More 'Inclusive' Misguided?
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 24, 2022
Candy-maker Mars Wrigley plans to refresh the multicolor mascots of its M& ...
- Red Man Chewing Tobacco Rebranding To America's Best Chew
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 25, 2022
The move by Swedish Match is the latest in a series ...
- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Research Intelligencer, - Monday, January 24, 2022
The maker of Tide detergent aired more than 26 million ads ...
- CBD & THC In Beverages: A Marathon, Not A Sprint
CPG Insider, Steve Ellwanger - Friday, January 21, 2022
While everyone eventually expects CBD and THC to become commonplace in beverage ...
- 'Instant Needs' Platform Gopuff Launches Private-Label Products
Marketing Daily, Steve Ellwanger - Thursday, January 20, 2022
Gopuff says the private label launch is based on more than eig ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Market research platform Suzy introduced an industry advisory board today that includ ...
- Personal Health Care Leads Strong P&G Sales Growth
Marketing Daily - Top of the News, Les Luchter - Thursday, January 20, 2022
Other P&G categories showing double-digit growth for the second quarter were fabr ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- GSK Rejects Unilever Bids For OTC Biz
Marketing Daily - Top of the News, Les Luchter - Sunday, January 16, 2022
Large pharma companies have been shedding consumer health and other so-called "slow-growin ...
- Oatly: 'Weird' Packaging, Ads Driven By Creative Obsession
CPG Insider, Steve Ellwanger - Friday, January 14, 2022
Unlike many CPG brands, Oatly is enamored with the "tangibility" of OO ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- BetterLungs Goes National With Sirius XM Campaign
Marketing Daily, Les Luchter - Tuesday, January 11, 2022
Based on what supplement brand learns over the initial flight, it's consideri ...
- It's the Real Thing: Coca-Cola's Data-Driven Director
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 13, 2022
"You gotta just keep going, and [I'm] not sure how long I' ...
- Please, No Pee Jokes: Incontinence Product Wins P&G Award At CES
Marketing Daily - Top of the News, Les Luchter - Monday, January 10, 2022
P&G Ventures' Innovation Challenge winner: Lady Patch, a drug-free product that trea ...
- Harmelin Taps Ebbecke As Head Of Business Intelligence
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
Also at Harmelin, Bea Leung joins as a vice president leading t ...
- CBD Marketer NatuEra Debuts In-Store Informational, Sales Kiosks
CPG Insider, Steve Ellwanger - Friday, January 7, 2022
If there's a CPG category that can surely benefit from in-store consum ...
- Crest's 'Cavity Creeps' Return, This Time Via A Video Game
Marketing Daily, Les Luchter - Monday, January 3, 2022
Gen X-ers may remember Crest's Saturday morning "Cavity Creeps" commercials from t ...
- P&G Annual Earnings Top Most-Read List
Marketing Daily, Les Luchter - Sunday, January 2, 2022
Here are the most-read stories of 2021 in the liquor/partial CPG/entertainment be ...
- Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 3, 2022
It's easy to assume I know what our audience wants. But the ...
- A Chilled-Out Year? CBD, THC Dominate Most-Read Columns
CPG Insider, Steve Ellwanger - Thursday, December 30, 2021
Of the top 10 most-read CPG FYI columns of 2021, six we ...
- P&G Latest Brand To Bail On CES
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 28, 2021
Procter & Gamble is the latest Fortune 500 company to cancel li ...
- PlantBaby Debuts Plant-Based Kiki Milk For Kids
Marketing Daily, Steve Ellwanger - Tuesday, December 28, 2021
"Plant-based milk options tend to be designed for adults and often la ...