- No More 'Achoo!' Zyrtec Ads Tap Emotions Instead
Marketing Daily, Les Luchter - Wednesday, July 20, 2022
"Consumers are savvy about their allergies; they don't need to see aller ...
- Capri Sun Debuts Kid-Focused 'Break Free TV' Series
Marketing Daily, Steve Ellwanger - Wednesday, July 20, 2022
Each of the five episodes kicks off with a kid getting suck ...
- Degree Gives Marathon Dropouts Second Chance
Marketing Daily, Sarah Mahoney - Wednesday, July 20, 2022
A trio set to inspire many of those runners to get ba ...
- Skittles Sued For Alleged 'Known Toxin'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 19, 2022
Mars is being sued by a consumer seeking class-action status who alleg ...
- Dickinson's Debuts Bewitching Witch Hazel Jingle
Marketing Daily, Les Luchter - Saturday, July 16, 2022
Catchy jingle showcasing the product's uses is premiered by TikTok stars T ...
- Apple, Amazon Most Innovative Brands
Marketing Daily, Sarah Mahoney - Monday, July 18, 2022
Other high-performing consumer goods are unexpected, and not nearly as trendy ...
- Infant Formula Shortage Opens Door To Overseas Brands Like Aptamil
CPG Insider, Steve Ellwanger - Friday, July 15, 2022
Danone VP Jessica Dickstein discusses the the quick turnaround required to introdu ...
- Mattel Announces Jane Goodall Barbie Will Be Eco-Friendly
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
Jane Goodall, an English anthropologist best known for her study of chimpanzees, n ...
- Midol Encourages Women To Acknowledge Discomfort
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2022
The effort is an extension of the "Comfort is Power" campaign launch ...
- Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse
CPG Insider, Steve Ellwanger - Friday, July 8, 2022
"We're still very much in the early and exploratory phase" of t ...
- Where There's Smoke There's Hemp Cigarettes
CPG Insider, Steve Ellwanger - Friday, July 1, 2022
Even in its nascent development phase, CBD-rich smokable hemp is gaining u ...
- Meat Sweats? Old Spice Joins With Arby's To Bring Back Isaiah Mustafa
Marketing Daily, Sarah Mahoney - Wednesday, June 29, 2022
Old Spice and Arby's offer deodorant as cure for meat sweats caus ...
- Netflix Stars Blend Well With Nature Made's Wellblends
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Home organizing experts with their own Netflix series plug a new suppleme ...
- Hung Over? T-Pain Stops Pain With 'Plop Plop, Fizz Fizz' Revival
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Rapper brings back the classic jingle in a video for Bayer's brand-n ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- Reebok Beer? Harpoon Sneakers? Active Tie-In Goes Running
Marketing Daily, Les Luchter - Friday, June 24, 2022
Harpoon Brewery and Reebok, both based in Boston, have combined resources ...
- OMG, Instacart Partner To Boost Consumer Insights For CPG Clients
MAD, Steve McClellan - Wednesday, June 22, 2022
As part of the arrangement Instacart is developing plans to work with ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- FDA Rules For CBD Ingestibles Remain Beyond A Distant Horizon
CPG Insider, Steve Ellwanger - Friday, June 17, 2022
After FDA session, Cowan analyst predicts "continued delays in FDA regulation ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Coca-Cola Tops List Of Frequently Chosen Household Brands
Research Intelligencer, - Monday, June 13, 2022
The soft-drink brand leads Kantar's ranking of consumer brands that the bigge ...
- 'How Dry I Am': New Theme Song For Younger Cohorts
CPG Insider, Steve Ellwanger - Friday, June 10, 2022
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with heal ...
- Tums Makeover: Antacid No Longer Fights Food, But Loves It
Marketing Daily, Les Luchter - Tuesday, June 7, 2022
A woman shares a loving embrace with a giant spicy chicken wr ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Delta-8 THC: At The Nexus Of Legality, Lawsuits
CPG Insider, Steve Ellwanger - Friday, June 3, 2022
When Congress legislated amounts of Delta-9 THC allowable in hemp, Delta-8 TH ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...