- Altria Group Files Patents For Modifying 'Flavor And Aroma' Of Cannabis Leaves
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
In 2019 Altria invested $1.8B for 45% stake in Cronos Group, glob ...
- Nature Valley Offers Sustainability Rewards On TikTok
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
Consumers who post a sustainable practice on TikTok receive a promo co ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Publicis Groupe Is The Big Winner In Mondelez Media Review
Mediapsssst, Richard Whitman - Tuesday, August 16, 2022
Publicis picked up the client's Europe Middle East and Africa region, i ...
- Pabst Blue Ribbon Fills Michigan Hotel Rooms With Nostalgia
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Located in Michigan's Grand Traverse Motel, they're called The Arcade Room, T ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- Casper Seeks 'Professional Sleepers'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 11, 2022
Mattress company Casper has posted online looking for professional sleepers. “Join t ...
- Psychedelics: A Long, Strange Trip Is Getting Shorter
CPG Insider, Steve Ellwanger - Friday, August 12, 2022
Psychedelics like "magic mushrooms" are enroute toward being decriminalized and used ...
- Kraft Heinz Leverages AI Tech For Ketchup, 'Freak Flags' For Mayo
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The company just turned to artificial intelligence for more validation that Hei ...
- NYC Skincare Brand Sues Kardashian West In Trademark Dispute
Marketing Daily, Steve Ellwanger - Wednesday, August 10, 2022
The complaint says Brooklyn-based Beauty Concepts has used the SKKN+ trademark sin ...
- Arcana Creative Agency Creates Vitabots, Kids' Vitamin Brand
Marketing Daily, Les Luchter - Wednesday, August 10, 2022
Vitabots, a "team of super robots," help market the brand, which pla ...
- Charlotte's Web Seeks To Rein In CBD Promotions, Upgrade Ecommerce Experience
Marketing Daily, Steve Ellwanger - Wednesday, August 10, 2022
CBD prices have begun to stabilize following steep declines that began ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- Wrigley Wins Trademark Dispute With Cannabis Retailer Over 'Skittles,' 'Cannaburst' Products
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Judgment against seller of Medicated Skittles shows "Parody is NOT a defen ...
- 3 Brands Offer Gas Giveaway To Drivers Battling Inflation
Marketing Daily, Les Luchter - Thursday, August 4, 2022
Kinder Bueno chocolate bar took over two New York stations, giving o ...
- Keurig Dr Pepper Seeking More Acquisitions, Partnerships
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
Keurig Dr Pepper just reached a deal to acquire the global distributi ...
- Buoy Hydration Drops Spotlights People With Chronic Conditions
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
"I wanted a totally different approach to hydration -- definitely staying aw ...
- Coming Clean: Latest CPG Laundry, Dishwash News
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Unilever's capsule brands -- known variously as Dirt Is Good, Persil, Sk ...
- USPS, Charmin, Samsung Ran Most-Liked TV Ads
Marketing Daily, Les Luchter - Wednesday, August 3, 2022
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear famil ...
- As Beer Lags, Anheuser-Busch Leans On Cutwater, Nutrl Premium Drinks
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Launched in the United States last fall, Nutrl is a premium bra ...
- Foster Grant Spotlighted In New Elvis Movie
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 30, 2022
Elvis Presley helped make Foster Grant sunglasses a fashion staple in t ...
- La Colombe Pokes Starbucks, Says It Doesn't 'Sugar Coat SH*T'
Marketing Daily, Steve Ellwanger - Monday, August 1, 2022
The ad's close-up on employees and reference to poop are meant ...
- Unilever's Klondike Might Not Kill Choco Taco After All
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 30, 2022
Unilever’s Klondike brand recently said it was discontinuing some products -- includi ...
- Sanofi Rejects Finding It Should Modify Zantac 360 Ad Claims
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredie ...
- Coach Buzz The Bee Connects Cheerios With Disney TV Notables
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescripti ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Axe And Lil Baby Join Forces For Gen Z Men
Marketing Daily, Todd Wasserman - Friday, July 22, 2022
In the ad, a young man tries a sample of Axe a ...
- General Mills Launches Good Rewards Loyalty Program On Fetch Rewards App
CPG Insider, Steve Ellwanger - Friday, July 22, 2022
Residing within the Fetch app enables a single loyalty program for GM ...
- No More 'Achoo!' Zyrtec Ads Tap Emotions Instead
Marketing Daily, Les Luchter - Wednesday, July 20, 2022
"Consumers are savvy about their allergies; they don't need to see aller ...
- Capri Sun Debuts Kid-Focused 'Break Free TV' Series
Marketing Daily, Steve Ellwanger - Wednesday, July 20, 2022
Each of the five episodes kicks off with a kid getting suck ...