Tag results for "cpg"
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast ImpactThe arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- New Claritin Initiative Aims To Convince Kids The Outside Is Really 'Un-Boring'The brand has arranged for an advisory board of experts to co ...
- Axe Rethinks Manliness For Gen Z GuysIn latest ad, created by the Martin Agency, Axe's upbeat spokesmodel h ...
- Trulieve, Harvest Partner, Cultivating Biggest-Ever U.S. Marijuana DealCompany's new footprint will cover 11 states, with 22 cultivation and processi ...
- Degree's New 'Inclusive' Is Roll-On For People With DisabilitiesDegree Inclusive is in beta test, and includes such features as ...
- Israel-Based DouxMatok Sprinkles High-Tech Sugar On U.S. MarketFood-ingredient company is introducing its Incredo brand of beet- and cane-derived suga ...
- Wonderful Pistachios Promotes New Flavors With $1M CampaignThe campaign includes digital media, public relations and a free-standing insert runni ...
- Study: Retail Media Networks Need To Evolve Faster, Share More DataIn survey of 300 CPG marketing/sales execs, 66% said they plan ...
- Clorox Inks Multiyear Deals With NHL, NBAClorox and the NHL will collaborate to create content that will highlig ...
- Extra Gum, Snickers Conjure Up Differing Views Of 'Near-Future' LifeHugging and kissing runs rampant across all ages, ethnicities and gender pairin ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGsNielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Kellogg Is Upping Investment In Retail Media NetworksWhile Kellogg has recently increased investment in streaming and CTV, retailers' transaction ...
- P&G Aims To Support Olympic Athletes Both On And Off FieldThe campaign was created before the Tokyo Games were postponed last yea ...
- Tylenol's Women-Led Salute To Moms After A Very Tough Year On The Job 24/7Ad marks the anniversary of mothers' overtime ordeal. ...
- Roman Brings Men's Health Products To WalmartRoman started in 2017 as a new D2C way to sell medicati ...
- Dos Equis Welcomes Customers Back To Bars For Cinco De MayoIn latest spot, one bar-goer in training can' t button his pan ...
- Unilever Intros Beta Degree 'Inclusive' DeodorantUnilever worked with ad agency Wunderman Thompson on the product "for peop ...
- Nestle, Unilever Up Their Stakes In Health & WellnessNestle picks up such brands as Nature's Bounty, Solgar, Osteo Bi-Flex a ...
- Zenith: CPG Spending Will Return to Pre-Pandemic Levels in 2023CPG digital ad spend will rise from $12.3 billion in 2020 ...
- FMCG Ad Spending Expanding, But Not So FastAfter receding nearly 11% in 2020, so-called fast-moving consumer goods such ...
- The Supply Lane Less Traveled: Jimmy! Bars' Bootstrap Marketing PlanIt's amazing how innovative a nascent brand gets when it doesn't ha ...
- Private-Label Brands And The Nexus Of Price, Premium, ChoicePrivate-label products benefited from the pandemic --- in part because consumers' financi ...
- Email Alphas: The Best Performers In Four SectorsCPG marketers pull the highest scores of any vertical. The leading bra ...
- COVID-19 Sparked New Wave of CPG InnovationShift to ecommerce is accelerating substantially; consumers are also switching to omnichann ...
- Earth Day: Cloud Paper, SodaStream, Just Egg Campaigns Come Amid Consumer UncertaintyThere's still a big disconnect between consumer sentiment and actual behavior regardi ...
- P&G Q3 Sales Up 5%, Price Hikes Set For FallPrices will increase for baby care items like Pampers diapers, feminine ca ...
- For Earth Week, P&G Asserts 'It's Our Home,' Touts Sustainability EffortsNew ad has "Louisa, explorer of galaxies," picking earth as her ho ...
- Federally Legal Marijuana: All About The Beltway -- And The BenjaminsIf you think things can't get any more blurry in the leg ...
- OMG, Relax! We Have Enough TP Now -- Maybe Too Much?The great toilet paper shortage of 2020, a source of constant pandem ...
- Tampax Will Sponsor A Women's Gaming FestAlong with the competitions, top gamers will hold a panel discussion abo ...
