Tag results for "cpg"
- Clif Wants The World To Move -- And To Move The WorldPost-pandemic ad campaigns are trying to thread the needle - find wa ...
- Sounds Of Success: Coke Scores High In Brand Audio RankingsLast year, audio became more important for brand identity and customer experien ...
- T-Mobile's 5G Network Briefly Includes 5Gin, 5Ginger BeerCarrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity ...
- Service Helps CPGs Determine Best Email Offer Based On Price SensitivityRevTrax helps clients place the best offer at the point of ope ...
- Target's Sustainability Push Shakes Up Brand StrategyTarget says it has already designed a number of its owned bran ...
- Tide Tackles Dirty Laundry In Outer SpaceMajor challenges for what P&G termed "off-earth laundering" include ingredient safety a ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG ShoppersThanks to White Castle's QSR roots, social media has long been ...
- The Evolving Practice of Consumer EngagementA century ago Betty Crocker taught us everything we needed to kn ...
- Bob Evans Farms Riffs On A Year of Comfort FoodingEven locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Eva ...
- Gold Bond Takes On Moist Body PartsA 60-second anthem spot called "Euphemisms" was deemed by the company "t ...
- Sensitive Home, Orange House Intros Meet Clean Green CriteriaOrange House, which has marketed a line of household cleaning products ...
- Crest Whitening Emulsions Spurs Category Growth, NAD Spurs Marketing ChangesP&G was challenged on claims that Crest Whitening Emulsions provides "better, faste ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned BrandsThe investment, announced Thursday, is the beginning of a major push ...
- Midol Aims To Destigmatize MenstruationOTC painkiller Midol aims to take the apologies out of menstruating. T ...
- Hum By Colgate Connects With Obe Fitness For Smart Toothbrush ContentObe's short workouts on the Hum app are designed to raise hea ...
- Heinz Ketchup Partners With Waze, Burger KingHeinz Ketchup is launching a Canadian rewards program that celebrates the infamous ...
- Colgate-Palmolive Testing 'Social Care' ChatBot On InstagramThe pilot program is in the Asia Pacific region, but the tex ...
- CBD: Industry Or Ingredient?At the consumer level, there's still plenty of confusion and doubt abo ...
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'Machine, built by a creator of STEM-can-be-funny videos, aims to "demystify period ...
- Think! Protein Bars Reimagine The Meaning Of 'Strong'Think! protein bars' continuing evolution from performance to lifestyle products is communicat ...
- Razor Start-Up Latest NHL SponsorFans will see the Shavelogic brand across NHL media platforms during marqu ...
- Gillette Video Features Singing Pubic HairGillette Venus has animated a singing pubic hair, aka pube, with t ...
- Dua Lipa, Truly Hard Seltzer Tout Their Many FlavorsIntegrated campaign will include TV ads, point-of-sale, out-of-home outdoor installations, and ...
- Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ WorriesAbout 81% of advertisers surveyed fear backlash caused by "an inauthentic executi ...
- Ad-To-Store Measurement Platform Launches For AmazonEye Square on Monday will launch an ad measurement platform that tel ...
- Tom's Of Maine Polishes Its Purpose-Driven EdgeColgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packagi ...
- ShopRite's Paperbird SoarsWhen Wakefern Food Corp. set out to redefine their Own Brands, th ...
- Waking Up To GamingBud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Poise Asks Women To Share 'Canfessionals'Women are retreating to the bathroom for "me time," from being ...
- Tyson Fetches $1.2B From General Mills For Pet Treat BrandsThe brands General Mills is acquiring include Nudges, Top Chews and Tr ...
