- Netflix Stars Blend Well With Nature Made's Wellblends
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Home organizing experts with their own Netflix series plug a new suppleme ...
- Hung Over? T-Pain Stops Pain With 'Plop Plop, Fizz Fizz' Revival
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Rapper brings back the classic jingle in a video for Bayer's brand-n ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- Reebok Beer? Harpoon Sneakers? Active Tie-In Goes Running
Marketing Daily, Les Luchter - Friday, June 24, 2022
Harpoon Brewery and Reebok, both based in Boston, have combined resources ...
- OMG, Instacart Partner To Boost Consumer Insights For CPG Clients
MAD, Steve McClellan - Wednesday, June 22, 2022
As part of the arrangement Instacart is developing plans to work with ...
- Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile
Mobile Insider, Joe Mandese - Thursday, June 23, 2022
Nestle has been testing mono sound and digitally compressed video on mobil ...
- FDA Rules For CBD Ingestibles Remain Beyond A Distant Horizon
CPG Insider, Steve Ellwanger - Friday, June 17, 2022
After FDA session, Cowan analyst predicts "continued delays in FDA regulation ...
- Embracing The Unknown: Delta Faucet's Digital Maven's Motto For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 17, 2022
"It makes you a better leader and you're stronger and more focus ...
- Warner Bros. Discovery Still Mum On Upfront: Cites Auto, Tech Supply Issues
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Warner Bros. Discovery Chief U.S. Ad Sales Officer Jon Steinlauf said: " ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' Data
Television News Daily, Wayne Friedman - Wednesday, June 15, 2022
Nielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- Coca-Cola Tops List Of Frequently Chosen Household Brands
Research Intelligencer, - Monday, June 13, 2022
The soft-drink brand leads Kantar's ranking of consumer brands that the bigge ...
- 'How Dry I Am': New Theme Song For Younger Cohorts
CPG Insider, Steve Ellwanger - Friday, June 10, 2022
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with heal ...
- Tums Makeover: Antacid No Longer Fights Food, But Loves It
Marketing Daily, Les Luchter - Tuesday, June 7, 2022
A woman shares a loving embrace with a giant spicy chicken wr ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Delta-8 THC: At The Nexus Of Legality, Lawsuits
CPG Insider, Steve Ellwanger - Friday, June 3, 2022
When Congress legislated amounts of Delta-9 THC allowable in hemp, Delta-8 TH ...
- Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
If you are going to sell T-Shirts at $60 price points y ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- PepsiCo Shares Esports Playbook
CPG Insider, Steve Ellwanger - Friday, May 27, 2022
How to target "a highly brand-averse audience" that "doesn't respond well ...
- OAAA Releases Digital Moving Out-of-Home Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
The OAAA today will release a method to capture mobile advertising I ...
- Disruption: Change Foods CMO's Ingredient For Career, Life & Sustainable Cheese
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 2, 2022
"I realized that I will not spend a minute of my d ...
- Philip Morris-Swedish Match Deal Could Extend Beyond Nicotine Pouches
CPG Insider, Steve Ellwanger - Friday, May 20, 2022
Philip Morris could gain a bigger footprint in the smokeless-nicotine space, alo ...
- Genexa Takes Aim At Tylenol, Tylenol PM With 'Clean' Alternatives
Marketing Daily, Les Luchter - Tuesday, May 17, 2022
Genexa's two acetaminophen products don't contain artificial inactive ingredients like dyes a ...
- Instacart Ads Make First Global Expansion, In Canada
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michae ...
- Jeep, Igloo Partner For Co-Branded Merchandise
Marketing Daily, Tanya Gazdik - Monday, May 16, 2022
Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grill ...
- As Coty Strengthens, CoverGirl Brings Back Queen Latifah
Marketing Daily, Sarah Mahoney - Tuesday, May 10, 2022
Parent company Coty says Queen Latifah will be the face of ...
- It's A Pain -- Not. Salonpas Aims To Soothe Aches With Patch Samples
Marketing Daily, Les Luchter - Tuesday, May 10, 2022
This year's offering of 100,000 free samples of Salonpas is again bei ...
- Wear A Frog: ACT Mouthwash Spotlights Ye Olde Methods Of Tooth Care
Marketing Daily, Todd Wasserman - Friday, May 6, 2022
Yechhh! In ancient times, the treatment for a decaying tooth was ...
- Cleaning Institute Uses Pinterest For Campaign Fighting Trend It Helped Sustain
Marketing Daily, Les Luchter - Friday, May 6, 2022
Institute is taking direct aim at photos displaying cleaning products in cle ...