Tag results for "cpg"
- P&G Sales Soar As Retiring CEO Extols Marketing Spend"We're improving the efficiency of our advertising investments, bringing some media planni ...
- Ever-Evolving Milk Category Feeling Its Oats"Oat has become the new darling for plant-based milk substitutes," Innova Mark ...
- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD CompaniesCointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut ...
- Campbell's Soup Cans Are RedesignedFor the first time in 50 years, Campbell’s venerable soup cans a ...
- Striking Frito-Lay Workers Call For Product BoycottStriking Frito-Lay workers say they want more concessions before heading back in ...
- Happy Egg Co. Cracks Open Category With Digital Egg HuntPackaging QSR codes aim to give egg buyers "a whole world spill ...
- White Castle CMO's Ingredients For Breaking Barriers: Curiosity, Collaboration & Doing One's Homework"You act too smart." A male supervisor told White Castle CMO, Ly ...
- Nabisco Olympics Spots Champion Togetherness, DiversityScheduled to air during the opening ceremonies on Friday, "Fiercely Together" featur ...
- P&G Plans European Paper Packaging PilotThe trial rollout of paper bottles for Lenor, the European version ...
- Bayer Takes A Topical Swing With AleveX LaunchEntering the world of Bengay, Vicks VapoRub and Tiger Balm, Bayer h ...
- Sacha Baron Cohen Sues Marijuana Dispensary Over Billboard With 'Borat' ImageSuit alleges Cohen would never promote marijuana because he has never us ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational WebsitesAmong the top 22 market-share holders in skincare, 17 are publishers ...
- Sensodyne Celebrates National Ice Cream Day SundaySensodyne Rapid Relief says brushing with the brand twice daily for thr ...
- Degree Partners Widely to Make 'Move Again With Degree' Message Un-MissablePost-pandemic marketing campaigns continue to roll out messaging that allude to lockdo ...
- PepsiCo Inc.'s Laguarta On Post-Pandemic Consumer TrendsPepsiCo Inc. executives see ecommerce and consumers' holistic health concerns as t ...
- New Yelp Ad Option Lets National Brands Market On Web SitesYelp Audiences means brands can target consumers off its platform and acro ...
- New D2C, CPG Entrant: TeethRefreshers, For On-The-Go MouthcareTeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, h ...
- Philip Morris Takes Heat For Acquisition Of Lung-Health-Remedy ProviderUK-based Vectura, purchased for $1.2 billion, makes respiratory drug inhalers for conditio ...
- Family That Cleans Together... Finds Bathroom Usually Dirtiest One In HouseArm & Hammer's "Baking Soda Showdown" sweepstakes invited parents to choose roo ...
- Mission's Mission: Making Produce A CPGIf Millennials have a signature food, then surely avocados would be i ...
- Some CPG Brands Rate High In LGBTQ AllyshipPublisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standou ...
- Disruption & Innovation: eos CMO's 2 North Stars For Successeos' CMO Soyoung Kang talks taking risks, human connections and why it ...
- Tech-Led Innovation Will Be Key To Post-COVID BouncePhysical retail will still be a key part of strategies, but ...
- 'Space Jam: A New Legacy' Mashes Into Candy CrushThe Warner Bros. invasion represents the largest branded takeover in Candy Crush ...
- Delta-8 THC Is Wildly Popular -- But Is It Legal?A sister cannabinoid to Delta-9 THC -- the psychoactive element of marijua ...
- Jinx Goes Direct-To-Dog With Scented 'Barkboard' PlacementsMini-billboards in Los Angeles and New York City, which "encourage pups ...
- Few CPG, QSR Brands Lighting Up For Independence Day"With an unpredictable supply chain, brands are having to rethink some ...
- Alka-Seltzer Pushes For National Recovery Mocktail DayBayer says July 5 would be great time to use recipes f ...
- With Push For The Blind, Schick Stretches Definition Of InclusivityThe brand discovered its Intuition razor has a strong following among visual ...
- Second Go-Around, Verizon Media Adds To Its Partnership With CatalinaDid that ad improve the way you measure targeting? Catalina today announc ...
