- Noodles & Company Tests Intersection Of CPG And Fast-Casual Dining
CPG Insider, Steve Ellwanger - Friday, December 3, 2021
In national test, Noodles partnered with CPG brand Truff for Truff Ma ...
- Mucinex, Afrin Lead Sales Gains As OTC Healthcare Spending Rises
Marketing Daily - Top of the News, Les Luchter - Thursday, December 2, 2021
Reckitt's Mucinex was the top brand in cough and cold remedies, wi ...
- Mars Wrigley Prescribes Gum To Navigate Awkward Holiday Encounters
Marketing Daily, Steve Ellwanger - Wednesday, December 1, 2021
As an added incentive to gum-sharing, Extra is giving away "button" devic ...
- Skyn Shoots Down Men's Excuses For Not Wearing Condoms
Marketing Daily, Tanya Gazdik - Wednesday, December 1, 2021
For the ad, Skyn redesigned the packs by labeling them with assort ...
- Extra Gum Suggests Pausing, Self-Editing
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 30, 2021
Extra Gum’s “Chew It Before You Do It” campaign highlights how taki ...
- After Lawsuit, Ads For Dame's Sex 'Toys' Debut On NYC Subways
Marketing Daily, Steve Ellwanger - Tuesday, November 30, 2021
The company sued the MTA in federal court in June of 201 ...
- Nate Berkus Backs Bitter Batteries In Duracell's Holiday Campaign
Marketing Daily, Les Luchter - Wednesday, December 1, 2021
Bitter taste is meant to keep kids from swallowing the coin-shaped lithi ...
- The Driving Force of Arber's Serial Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 16, 2021
"We need to grow a better world for our little ones." Vanes ...
- Church & Dwight Will Add TheraBreath To Oral Care Portfolio
Marketing Daily, Steve Ellwanger - Monday, November 29, 2021
Church & Dwight Co. has emerged the winner in the auction-based acquisiti ...
- Jimmy Fallon Rolls Out Family, Holiday Mirth-Making For Frito-Lay
Marketing Daily, Steve Ellwanger - Wednesday, November 24, 2021
Fallon assumes various wacky characters while singing about leaning Christmas trees, tangl ...
- Citing Dangers Of Social Media, Lush Cosmetics Deactivates Its Accounts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, November 22, 2021
Company is pulling the plug on every Facebook, Instagram, TikTok and Snapch ...
- Backed By Shaq, Alkaline Water Finally Embraces Advertising
CPG Insider, Steve Ellwanger - Friday, November 19, 2021
Since the addition of O'Neal -- who has a stake in t ...
- Chobani Files For IPO As It Continues To Expand Beyond Yogurt
Marketing Daily, Steve Ellwanger - Thursday, November 18, 2021
Chobani is #1 in overall U.S. yogurt sales -- all while faili ...
- U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
Smaller ad categories continue to fuel the expansion, while two of t ...
- Johnson & Johnson Plans CPG Split
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 16, 2021
Johnson & Johnson plans to split off the $15-billion-a-year consumer division that sells Band-Aid bandage ...
- Shining a Light on Bayer's Game-Changing VP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in h ...
- Hey, It's National Recycling Day: Bausch & Lomb, Wine.com Help Out
Marketing Daily, Les Luchter - Sunday, November 14, 2021
Wine.com and Bausch + Lomb have new programs to recycle used wi ...
- Only After Defeat Does PepsiCo RISE To The Occasion
CPG Insider, Steve Ellwanger - Friday, November 12, 2021
What on earth was PepsiCo thinking? ...
- Hershey's Appetite For Salty Snacks Will Consume Dot's Homestyle Pretzels
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 10, 2021
Hershey's should pay about $1.2 billion for Dot's Homestyle Pretzels brand alo ...
- Creamalicious Ice Cream Founder Traces Her Startup Dreams
CPG Insider, Steve Ellwanger - Friday, November 5, 2021
Debuting earlier this year and already in Walmart, Creamalicious seems to ha ...
- Advocacy Group Asks Brands, Grocers To 'Keep Soda In The Soda Aisle' Only
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 5, 2021
Study conducted at 16 grocery stores in the Washington, D.C. area show ...
- Purists Rejoice: Skittles Brings Back Original Lime Green Flavor
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 28, 2021
Just in time for Halloween, Mars announced last month it is changi ...
- From Psilocybin To Kava: Trends In 'Psychedelics'
CPG Insider, Steve Ellwanger - Friday, October 29, 2021
Psychedelics are following a path similar to what cannabinoids followed: research leadi ...
- Mattel's Hot Wheels Launches Non-Fungible Tokens
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 27, 2021
Mattel Inc.’s Hot Wheels brand is introducing a new Non-Fungible Token series call ...
- Clorox's VP: Making Waves One Step at a Time
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to ...
- Head & Shoulders Wants You To Hire Troy 'Always Working' Polamalu
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 25, 2021
The NFL great, a longtime pitchman for the brand, offers such servic ...
- Coffee's David Challenges 2 Goliaths
CPG Insider, Steve Ellwanger - Friday, October 22, 2021
Super Coffee calls out 'Dunkin, Starbucks in each company's hometown newspaper ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmat ...
- Proven Skincare Founder's Immigrant Spirit Of An Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 21, 2021
Born in China, Ming Zhao says it was her "immigrant spirit" th ...
- Clif Bar Uses Phone Tech To Reward Movement With Music
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 19, 2021
The more you move, the more music you hear. That sums ...