- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Oreo's Parent Company Pulls Twitter Ads Citing Hate Speech
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 9, 2022
The maker of Oreo cookies, Mondelez International, has pulled its ads o ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- 'Lawyers of Kleenex' Stage Social Media Takeover
Marketing Daily, Les Luchter - Monday, November 7, 2022
"We're here...to talk trademark usage! (Woo!)," they wrote in one post. "Let ...
- Tilray Brands' Alcohol Portfolio Moves Eastward With Montauk Brewing Acquisition
Marketing Daily, Steve Ellwanger - Monday, November 7, 2022
Gaining Montauk's distribution network "is part of Tilray's strategy... ultimately to laun ...
- Drive & Persistence Makeup This Estee Lauder Ecomm Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 8, 2022
"I wanted to be at the top of my game, whatever th ...
- SEC Says NewAge CEO Committed 'Multiyear Fraud'
Marketing Daily, Steve Ellwanger - Tuesday, November 1, 2022
Brent David Willis made numerous false public statements, like claiming the C ...
- With Japan Tobacco Deal, Altria Now Has 2 Paths To Heated-Tobacco Devices
Marketing Daily, Steve Ellwanger - Tuesday, November 1, 2022
The LLC partnership will market Ploom, a brand of heat-not-burn devices, whi ...
- Crest, Oral B Launch Advocacy Ads Aimed At 'Closing America's Smile Gap'
Marketing Daily, Les Luchter - Tuesday, November 1, 2022
"Millions of kids in underserved communities just don't have access to t ...
- CPG Digital Ad Spending Slumps 21% Amid Supply-Chain Woes
Research Intelligencer, Rob Williams - Tuesday, November 1, 2022
CPG ad spending totaled about $4.3 billion during the first nine mont ...
- Black-Owned Condom Brand Aims For Point Of Distinction
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 30, 2022
Move over, Trojan, you've got some competition from a Black-owned condom compan ...
- How Johnson & Johnson Survived Tylenol Murders
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 30, 2022
If you lived through the early '80s, you have memories of t ...
- Twitter, Facebook And Procter & Gamble Battle Right-Winger Over Account Ban
Digital News Daily, Wendy Davis - Friday, October 28, 2022
Meta Platforms, Twitter and Procter & Gamble are urging a judge ...
- After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' Claim
CPG Insider, Steve Ellwanger - Friday, October 28, 2022
According to the NAD, it's a case involving "unusual circumstances" because J& ...
- Clorox Recalls Pine-Sol Over Bacteria Concerns
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2022
Clorox is recalling millions of bottles of Pine-Sol that could contain ...
- Maserati Partners With Mattel For Barbie Edition
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
A portion of the $330,000 sales price will benefit the Barbie Dre ...
- Report: CPG TV Ad Impressions, Spending Continue To Decline
Marketing Daily, Steve Ellwanger - Friday, October 21, 2022
Among top 10 brands by total ad impressions, six were in househo ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Mentos Trains Raccoons To Recycle Its Paperboard Gum Bottles
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
If you can train raccoons to recycle, can you train humans? Ment ...
- Despite Strong Environmental Worries, Consumers Spurn Greener Products
Marketing Daily, Sarah Mahoney - Wednesday, October 12, 2022
"We see a potential return to this idea of green fatigue," sa ...
- Grove: 'How We Built Our Internal Agency'
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
Samantha Howe explains how moving from D2C to retail required a n ...
- Smithfield Foods Settles Another Suit Over Alleged Pork Price Fixing
Marketing Daily, Steve Ellwanger - Friday, October 7, 2022
The company said it agreed to settle the case to avoid "t ...
- How Older Brands Stay Relevant To Gen Z
CPG Insider, Steve Ellwanger - Friday, October 7, 2022
Gen Z-ers grew up with brands like Coca-Cola and Oreos that evo ...
- Old Spice Diversifies Body-Wash Battles
Marketing Daily, Sarah Mahoney - Thursday, October 6, 2022
Old Spice freshens up "Men have Skin Too" campaign with La ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Sexual-Wellness Brand CEO: 'I'd Love To Do An ESPN Commercial'
CPG Insider, Steve Ellwanger - Friday, September 30, 2022
Dame Products CEO Alexandra Fine: "Even though a lot of the to ...
- 'Start Clean': Clorox Wants Us To Move On From Past Messes
Marketing Daily, Todd Wasserman - Tuesday, September 27, 2022
A woman scribbles frantically while voiceover says things have gotten messier "ov ...
- Peroni Lager Going Non-Alc, Coors Banquet Claims 'Yellowstone' Turf
Marketing Daily, Steve Ellwanger - Tuesday, September 27, 2022
Coors Banquet will be the "official beer" of Peacock's "Yellowstone" series wh ...
- With Costs Rising, Consumers Lose Focus On Sustainability
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 27, 2022
As they worry more about war and inflation, people care a litt ...
- J&J Talc-Related Bankruptcy Filing Reaches Appeals Court
Marketing Daily - Top of the News, Steve Ellwanger - Monday, September 26, 2022
Plaintiffs once again objected to Johnson & Johnson's creation of a subsidia ...