Tag results for "cpg"
- CPG, Retail Back-To-School Ads Address Parental Stress, Kids' Confidence"We wanted to use OOH in cities with high foot traffic, li ...
- Young Consumers Want More Low- Or No-Alcohol BeveragesWhile alcohol sales increased in the spring of 2020 during the pandemi ...
- Want To Dial Down Your Sex Appeal? Try Axe LiteAd for the product features scientist explaining the "attraction coefficient" in t ...
- Cold Is Hot In The Ever-Percolating Coffee CategoryGen Z's preference for cold, ready-to-drink coffee posts a challenge to hot-brewe ...
- J-B Weld's 'Alter Egos' Encourage DIY Repair ProjectsAdhesives and epoxy marketer J-B Weld Co. has launched its broadest marketi ...
- As Pet Mania Subsides, Chewy Hunts New Growth With Health OffersPractice Hub, Chewy's new healthcare offering, will enable and incentivize veterinarians ...
- Tide's First Washing Machine Is A Very Limited EditionPartnering with NFL, Tide created 10 units of the Tide Cold Washe ...
- Just Say YES: The Motto Of e.l.f.'s Conquering Marketing VP"My path has not been linear at all, but I think t ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- From Hives To Whole Foods: Queen Bee Provides Immune Support, Helps Save BeesWhen COVID-19 disrupted the development of her company HiveGuard, Raina Jain pivot ...
- 'Un-Wrecking' The Future: MadeGood Touts Purpose Over IngredientsKids try to tackle a future marred by climate change in ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First HalfAd spending in the major English-speaking markets -- the U.S., the U.K ...
- Pushing The Boundaries: MAC Cosmetics Strategy For Staying Ahead In An Unpredictable Digital World"You can't always have all your eggs in one basket." That prov ...
- Congress Seen As Fastest Route To CBD ExpansionIn the wake of the FDA's rejection of two recent CBD-based, dieta ...
- P&G's Always Teams With Thrive Global To Launch Period-Tracking AppAlways will also donate up to 1 million pads to Feeding Ameri ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending TopicsSnapchat now gives marketers a glimpse into organic trending topics such ...
- Clorox's Masked Ads Top 9 Retail Chains' In Back-to-School Viewer Attention"We know context often influences viewer engagement, and certainly this ad ...
- Target Launches Private Label Pet FoodTarget is launching Kindfull, a private label cat and dog food, ...
- Comet's Josephine The Plumber DiesChild star Jane Withers, who achieved a second burst of fame ...
- Report: Product Attributes More Important Than Brand NamesHartman Senior Vice President Shelley Balanko explains why it's not just t ...
- 4 Ways To Win In The New Age Of Digital CPG ConsumersRapid digitalization.has shifted not just the end-consumer shopping experience, but the who ...
- Acne Insecurity Gets Visible Again As People Venture OutIn a poll of adults and teens spearheaded by skin treatment compan ...
- Reintroducing The Illy Brand You Already KnowYou've seen the Illy brand before. You just may not know i ...
- Simple Mills' First National Campaign Touts 'Nutrient-Dense' SnacksAd focuses on people "getting things done that they want to g ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile ProductsToilet paper and paper towels remain the most coveted items, as U. ...
- Crown Royal, Clorox Go Smoking For Labor DayCrown Royal launches grilling products that smoke whiskey flavor, while Clorox's Hardwo ...
- Next Big Cannabis Trend: Beverages?The cannabis industry is "struggling to boost a potentially lucrative market th ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success"Why do you always have to change things?" Avocados From Mexico's ...
- Are Detergent Pods Pollutants? Plastic Oceans International Vs. American Cleaning InstituteStudy say pods leak untreated PVA into the environment; ACI claims t ...
- P&G Sales Soar As Retiring CEO Extols Marketing Spend"We're improving the efficiency of our advertising investments, bringing some media planni ...
