- Wrigley Wins Trademark Dispute With Cannabis Retailer Over 'Skittles,' 'Cannaburst' Products
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Judgment against seller of Medicated Skittles shows "Parody is NOT a defen ...
- 3 Brands Offer Gas Giveaway To Drivers Battling Inflation
Marketing Daily, Les Luchter - Thursday, August 4, 2022
Kinder Bueno chocolate bar took over two New York stations, giving o ...
- Keurig Dr Pepper Seeking More Acquisitions, Partnerships
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
Keurig Dr Pepper just reached a deal to acquire the global distributi ...
- Buoy Hydration Drops Spotlights People With Chronic Conditions
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
"I wanted a totally different approach to hydration -- definitely staying aw ...
- Coming Clean: Latest CPG Laundry, Dishwash News
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Unilever's capsule brands -- known variously as Dirt Is Good, Persil, Sk ...
- USPS, Charmin, Samsung Ran Most-Liked TV Ads
Marketing Daily, Les Luchter - Wednesday, August 3, 2022
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear famil ...
- As Beer Lags, Anheuser-Busch Leans On Cutwater, Nutrl Premium Drinks
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Launched in the United States last fall, Nutrl is a premium bra ...
- Foster Grant Spotlighted In New Elvis Movie
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 30, 2022
Elvis Presley helped make Foster Grant sunglasses a fashion staple in t ...
- La Colombe Pokes Starbucks, Says It Doesn't 'Sugar Coat SH*T'
Marketing Daily, Steve Ellwanger - Monday, August 1, 2022
The ad's close-up on employees and reference to poop are meant ...
- Unilever's Klondike Might Not Kill Choco Taco After All
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 30, 2022
Unilever’s Klondike brand recently said it was discontinuing some products -- includi ...
- Sanofi Rejects Finding It Should Modify Zantac 360 Ad Claims
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredie ...
- Coach Buzz The Bee Connects Cheerios With Disney TV Notables
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescripti ...
- Consumers Disdain Brands That Skimp On Quality To Cut Costs
Research Intelligencer, - Tuesday, July 26, 2022
As inflation hits a 40-year high, many Americans said they'll stop buyi ...
- Axe And Lil Baby Join Forces For Gen Z Men
Marketing Daily, Todd Wasserman - Friday, July 22, 2022
In the ad, a young man tries a sample of Axe a ...
- General Mills Launches Good Rewards Loyalty Program On Fetch Rewards App
CPG Insider, Steve Ellwanger - Friday, July 22, 2022
Residing within the Fetch app enables a single loyalty program for GM ...
- No More 'Achoo!' Zyrtec Ads Tap Emotions Instead
Marketing Daily, Les Luchter - Wednesday, July 20, 2022
"Consumers are savvy about their allergies; they don't need to see aller ...
- Capri Sun Debuts Kid-Focused 'Break Free TV' Series
Marketing Daily, Steve Ellwanger - Wednesday, July 20, 2022
Each of the five episodes kicks off with a kid getting suck ...
- Degree Gives Marathon Dropouts Second Chance
Marketing Daily, Sarah Mahoney - Wednesday, July 20, 2022
A trio set to inspire many of those runners to get ba ...
- Skittles Sued For Alleged 'Known Toxin'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 19, 2022
Mars is being sued by a consumer seeking class-action status who alleg ...
- Dickinson's Debuts Bewitching Witch Hazel Jingle
Marketing Daily, Les Luchter - Saturday, July 16, 2022
Catchy jingle showcasing the product's uses is premiered by TikTok stars T ...
- Apple, Amazon Most Innovative Brands
Marketing Daily, Sarah Mahoney - Monday, July 18, 2022
Other high-performing consumer goods are unexpected, and not nearly as trendy ...
- Infant Formula Shortage Opens Door To Overseas Brands Like Aptamil
CPG Insider, Steve Ellwanger - Friday, July 15, 2022
Danone VP Jessica Dickstein discusses the the quick turnaround required to introdu ...
- Mattel Announces Jane Goodall Barbie Will Be Eco-Friendly
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
Jane Goodall, an English anthropologist best known for her study of chimpanzees, n ...
- Midol Encourages Women To Acknowledge Discomfort
Marketing Daily, Tanya Gazdik - Tuesday, July 12, 2022
The effort is an extension of the "Comfort is Power" campaign launch ...
- Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse
CPG Insider, Steve Ellwanger - Friday, July 8, 2022
"We're still very much in the early and exploratory phase" of t ...
- Where There's Smoke There's Hemp Cigarettes
CPG Insider, Steve Ellwanger - Friday, July 1, 2022
Even in its nascent development phase, CBD-rich smokable hemp is gaining u ...
- Meat Sweats? Old Spice Joins With Arby's To Bring Back Isaiah Mustafa
Marketing Daily, Sarah Mahoney - Wednesday, June 29, 2022
Old Spice and Arby's offer deodorant as cure for meat sweats caus ...
- Netflix Stars Blend Well With Nature Made's Wellblends
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Home organizing experts with their own Netflix series plug a new suppleme ...
- Hung Over? T-Pain Stops Pain With 'Plop Plop, Fizz Fizz' Revival
Marketing Daily, Les Luchter - Wednesday, June 29, 2022
Rapper brings back the classic jingle in a video for Bayer's brand-n ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...