- Store Brands Help Consumers To Cut Costs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 1, 2022
Consumers who are looking for ways to cut costs are finding priva ...
- Study: Store Brand Loyalists More Engaged With Shopping Experience
CPG Insider, Steve Ellwanger - Friday, December 2, 2022
Conversely, non-loyalists "feel a little bit more overwhelmed about shopping and a ...
- Ex-Amazon Data Expert Named Cooler Screens Chief Data And Product Officer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Cooler Screens has appointed Artem Lavrinovich to chief data and product office ...
- Built Protein Bars: Actress Jude Salazar Hits Street To Introduce New Flavors
Marketing Daily, Steve Ellwanger - Monday, November 28, 2022
Salazar and a camera crew pop in unannounced at a corporate offi ...
- Post Holdings' Shopping List: Looking For More Deals
Marketing Daily - Top of the News, Steve Ellwanger - Monday, November 28, 2022
Company seeks acquisitions after last year's purchases of private label cereal manufactur ...
- Jeremy Tucker Lands As First Global CMO Of Spin Master
Marketing Daily, Tanya Gazdik - Monday, November 21, 2022
Tucker has held top marketing posts at Planet Fitness, Nissan, Disney a ...
- Hidden Valley's 'Ranchie' Has A Dream -- But Needs Help To Achieve It
Marketing Daily, Steve Ellwanger - Friday, November 18, 2022
A stuffed animal named Ranchie aims to spread joy during holidays ...
- British American Tobacco Invests $56.8M In CBD Leader Charlotte's Web
Marketing Daily, Steve Ellwanger - Wednesday, November 16, 2022
The deal comes amid financial losses due to such factors as shifti ...
- Backstreet Boys Tell You Why You Need Downy Rinse & Refresh
Marketing Daily, Steve Ellwanger - Wednesday, November 16, 2022
"With them we can reach multiple generations," Saatchi & Saatchi New Yo ...
- Frito-Lay's World Cup Ad: Manning, Beckham Argue If It's Football Or Soccer
Marketing Daily, Steve Ellwanger - Tuesday, November 15, 2022
"Soccer Or Football" also features a series of cameos from such socc ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Oreo's Parent Company Pulls Twitter Ads Citing Hate Speech
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, November 9, 2022
The maker of Oreo cookies, Mondelez International, has pulled its ads o ...
- Deep In The Holidays: Ecommerce Home Delivery Places Intense Pressure On Retailers, CPGs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Retailers and consumer pacakaged goods companies are scrambling to meet customer dema ...
- 'Lawyers of Kleenex' Stage Social Media Takeover
Marketing Daily, Les Luchter - Monday, November 7, 2022
"We're here...to talk trademark usage! (Woo!)," they wrote in one post. "Let ...
- Tilray Brands' Alcohol Portfolio Moves Eastward With Montauk Brewing Acquisition
Marketing Daily, Steve Ellwanger - Monday, November 7, 2022
Gaining Montauk's distribution network "is part of Tilray's strategy... ultimately to laun ...
- Drive & Persistence Makeup This Estee Lauder Ecomm Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, November 8, 2022
"I wanted to be at the top of my game, whatever th ...
- SEC Says NewAge CEO Committed 'Multiyear Fraud'
Marketing Daily, Steve Ellwanger - Tuesday, November 1, 2022
Brent David Willis made numerous false public statements, like claiming the C ...
- With Japan Tobacco Deal, Altria Now Has 2 Paths To Heated-Tobacco Devices
Marketing Daily, Steve Ellwanger - Tuesday, November 1, 2022
The LLC partnership will market Ploom, a brand of heat-not-burn devices, whi ...
- Crest, Oral B Launch Advocacy Ads Aimed At 'Closing America's Smile Gap'
Marketing Daily, Les Luchter - Tuesday, November 1, 2022
"Millions of kids in underserved communities just don't have access to t ...
- CPG Digital Ad Spending Slumps 21% Amid Supply-Chain Woes
Research Intelligencer, Rob Williams - Tuesday, November 1, 2022
CPG ad spending totaled about $4.3 billion during the first nine mont ...
- Black-Owned Condom Brand Aims For Point Of Distinction
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 30, 2022
Move over, Trojan, you've got some competition from a Black-owned condom compan ...
- How Johnson & Johnson Survived Tylenol Murders
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 30, 2022
If you lived through the early '80s, you have memories of t ...
- Twitter, Facebook And Procter & Gamble Battle Right-Winger Over Account Ban
Digital News Daily, Wendy Davis - Friday, October 28, 2022
Meta Platforms, Twitter and Procter & Gamble are urging a judge ...
- After Appeal, NAD Confirms CeraVe's '#1 Doctor Recommended Skincare' Claim
CPG Insider, Steve Ellwanger - Friday, October 28, 2022
According to the NAD, it's a case involving "unusual circumstances" because J& ...
- Clorox Recalls Pine-Sol Over Bacteria Concerns
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 26, 2022
Clorox is recalling millions of bottles of Pine-Sol that could contain ...
- Maserati Partners With Mattel For Barbie Edition
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
A portion of the $330,000 sales price will benefit the Barbie Dre ...
- Report: CPG TV Ad Impressions, Spending Continue To Decline
Marketing Daily, Steve Ellwanger - Friday, October 21, 2022
Among top 10 brands by total ad impressions, six were in househo ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Mentos Trains Raccoons To Recycle Its Paperboard Gum Bottles
Marketing Daily, Steve Ellwanger - Thursday, October 13, 2022
If you can train raccoons to recycle, can you train humans? Ment ...
- Despite Strong Environmental Worries, Consumers Spurn Greener Products
Marketing Daily, Sarah Mahoney - Wednesday, October 12, 2022
"We see a potential return to this idea of green fatigue," sa ...