- PepsiCo's Yachak Tea Teams With Noted Nature Photog For Rainforest Contest
Marketing Daily, Steve Ellwanger - Tuesday, August 30, 2022
Consumers uploading original nature photos to a dedicated website compete to w ...
- Welly Launches Remedies In Target
Marketing Daily, Sarah Mahoney - Monday, August 29, 2022
The co-founder of Method home cleaning products and Olly vitamins explains h ...
- GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
MediaDailyNews, Joe Mandese - Friday, August 26, 2022
A composite of 40 of the biggest pure-play digital companies, GroupM sa ...
- Food Inflation Favors At-Home Eating, Private-Label Products
CPG Insider, Steve Ellwanger - Friday, August 26, 2022
Private-label food, bev categories with most dollar sales growth: beverages (+13.8%), refrigerat ...
- Celebrity Realtor Gladly Hides Trash From Potential Home Buyers
Marketing Daily, Steve Ellwanger - Thursday, August 25, 2022
"This house should stink so badly," Amanza Smith ("Selling Sunset") proclaims befo ...
- As Pandemic Pet Frenzy Fades, Petco Pivots To Fancier Foods
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2022
Younger pet owners want high-quality, almost-human-level food for their pets, so Pet ...
- J&J's New Consumer Product Spinoff Gets A Chairman
Marketing Daily, Les Luchter - Wednesday, August 24, 2022
The as-yet-unnamed consumer company will handle such products as Tylenol, Band-Aid, Neutrogen ...
- FDA Food, Beverage Recalls Soar In 2022
Marketing Daily, Steve Ellwanger - Wednesday, August 24, 2022
J.M. Smucker Co. says its second-quarter recall of Jif peanut butter produc ...
- Lunchables Builds On Playful Food Experiences With OOH Placements
Marketing Daily, Steve Ellwanger - Wednesday, August 24, 2022
The "Lunchabuild This" campaign spreads the word about how Lunchables can ...
- FDA Issues First Warning Against Flavored Nicotine Gummies
Marketing Daily, Steve Ellwanger - Tuesday, August 23, 2022
"Nicotine gummies are a public health crisis just waiting to happen...because ...
- Keurig Dr Pepper Nixes Report Of 'Partnership' With Bang Energy Parent
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
The company reiterated that its top capital allocation priority is to gr ...
- Reese Witherspoon, Eve Rodsky Encourage Women To 'Say Oui To Me'
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
Six-minute videos include chats between the actor/entrepreneur and the "Find Your Unico ...
- Meat Alternatives' Latest Challenge: Inflation
CPG Insider, Steve Ellwanger - Friday, August 19, 2022
With prices that are usually several dollars per pound higher than re ...
- Spirits Rise: D2C Platform Drizly Reports Increased Taste For Tequila
Marketing Daily, Steve Ellwanger - Thursday, August 18, 2022
Tequila's continued rise in popularity landed three brands in the ranks ...
- Almost Half Of All Americans Can't Afford Their Former Lifestyle
Email Marketing Daily, Ray Schultz - Thursday, August 18, 2022
Inflation is leading consumers to buy fewer non-essential items, NCSolutions reports. ...
- The Case Of The 3 Talking Deerheads
Marketing Daily, Steve Ellwanger - Wednesday, August 17, 2022
Each pronounces one of the syllables in the sausage name Johnsonville, ...
- Mattel Sues Rap Snacks For Nicki-Minaj-branded 'Barbie-Que Honey Truffle' Chips
Marketing Daily, Steve Ellwanger - Wednesday, August 17, 2022
Mattel cites images and colors associated with Barbie dolls and potential consum ...
- Altria Group Files Patents For Modifying 'Flavor And Aroma' Of Cannabis Leaves
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
In 2019 Altria invested $1.8B for 45% stake in Cronos Group, glob ...
- Nature Valley Offers Sustainability Rewards On TikTok
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
Consumers who post a sustainable practice on TikTok receive a promo co ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Publicis Groupe Is The Big Winner In Mondelez Media Review
Mediapsssst, Richard Whitman - Tuesday, August 16, 2022
Publicis picked up the client's Europe Middle East and Africa region, i ...
- Pabst Blue Ribbon Fills Michigan Hotel Rooms With Nostalgia
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Located in Michigan's Grand Traverse Motel, they're called The Arcade Room, T ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- Casper Seeks 'Professional Sleepers'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 11, 2022
Mattress company Casper has posted online looking for professional sleepers. “Join t ...
- Psychedelics: A Long, Strange Trip Is Getting Shorter
CPG Insider, Steve Ellwanger - Friday, August 12, 2022
Psychedelics like "magic mushrooms" are enroute toward being decriminalized and used ...
- Kraft Heinz Leverages AI Tech For Ketchup, 'Freak Flags' For Mayo
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The company just turned to artificial intelligence for more validation that Hei ...
- NYC Skincare Brand Sues Kardashian West In Trademark Dispute
Marketing Daily, Steve Ellwanger - Wednesday, August 10, 2022
The complaint says Brooklyn-based Beauty Concepts has used the SKKN+ trademark sin ...
- Arcana Creative Agency Creates Vitabots, Kids' Vitamin Brand
Marketing Daily, Les Luchter - Wednesday, August 10, 2022
Vitabots, a "team of super robots," help market the brand, which pla ...
- Charlotte's Web Seeks To Rein In CBD Promotions, Upgrade Ecommerce Experience
Marketing Daily, Steve Ellwanger - Wednesday, August 10, 2022
CBD prices have begun to stabilize following steep declines that began ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...