
Several recent ads have
hearkened back to ‘90s nostalgia. To those, we add one more: This ad from Pringles celebrates the “OGs” who have stayed in
the game since gaming began.
For anyone old enough to remember, the orange letters on a black screen with bring back memories, as will the sound of a modem making contact with a host. This ad,
via Grey, London, celebrates that 1990s technology, but also the 1980s technology that spawned it.
The system, called the ZX Spectrum -- a.k.a. “The Speccy” -- was launched almost
exactly 40 years ago in the U.K. and was a precursor to the World Wide Web, which didn’t come around until 1991.
Pringles sent the sound out a few days ago to celebrate the
40th anniversary of the Speccy. As this ad explains, the sound was actually binary code that, when loaded on The Speccy, would play a game. But Pringles wasn’t sharing a game, it was
sharing a chip.
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