• by Tanya Gazdik , Yesterday

Mini USA and global fitness brand Barry’s are partnering making the Minii the official car of the summer at Barry’s. 

Mini and Barry’s share a commitment to community, inclusivity and fun, says Kate Alini, head of marketing, product and strategy, Mini USA.

"Together, we will bring a new level of excitement, fun and engagement to Barry’s clients, both in and out of the gym,” Alini says in a press release. 

The brands will combine their lifestyle expertise to offer exclusive fitness programs, events, and promotions.

This summer, Barry’s staff and instructors will drive Mini vehicles as part of their daily life at locations in the Hamptons (Wainscott & Southampton), Chicago and Los Angeles.

Barry’s will also feature Mini-themed classes called "Run x Lift: Full Throttle with Mini" where attendees will receive Mini Swag, along with complimentary Fuel Bar shakes at the Chicago and Los Angeles locations.

"Barry’s has always been about bringing people together and creating an inclusive space where everyone feels empowered,” said Dan Rabinovich, senior director of brand partnerships at Barry’s. “Partnering with Mini, a brand that shares our same spirit of community and fun, lets us extend that energy beyond the Red Room and into everyday life. Together, we’re giving our Fit Fam a new way to move, connect, and live full throttle.”

The partnership runs through September, according to the companies.