- Sonic Vs. Shake Shack: Which Does Better Email?
Around the Net in Email, Ray Schultz - Thursday, August 16, 2018
Sonic and Shake Shack both have robust email marketing programs. How ...
- How To Build A Good Email Newsletter
Around the Net in Email, Ray Schultz - Thursday, August 16, 2018
Three things are needed or a successful email newsletter: consent, design a ...
- Rules For Writing Effective Subject Lines
Around the Net in Email, Ray Schultz - Wednesday, August 15, 2018
Email subject lines can turn people off just as easily as th ...
- The Tyranny of The Exclamation Point In Email
Around the Net in Email, Ray Schultz - Tuesday, August 14, 2018
People are addicted to using exclamation points in email and texts. A ...
- SimpliSafe Taps Former Arnold Executive To Lead Its In-House Agency
MAD, Larissa Faw - Monday, August 13, 2018
The move comes as SimpliSafe reaches an "inflection point" aided by Hellm ...
- Eight Email Marketing Taboos
Around the Net in Email, Ray Schultz - Friday, August 10, 2018
Marketer Laura Reuter cringes when she sees certain email marketing mistakes. Amo ...
- Half Of Marketers Lack CX Connections With Millennials
Performance Marketing Insider, Laurie Sullivan - Friday, August 10, 2018
About 52% of marketers participating in a survey about serving an exception ...
- A Guide To Centralized Email Template Management
Around the Net in Email, Ray Schultz - Tuesday, August 7, 2018
Consumers want consistency across channels. But that is difficult to achieve ...
- Tricks For Boosting Email Conversions
Around the Net in Email, Ray Schultz - Tuesday, August 7, 2018
There’s more to driving conversions than tweaking emails and improving content. ...
- Email Goof-Up: Merchandise Offer Says San Diego Chargers, Not L.A.
Around the Net in Email, Ray Schultz - Monday, August 6, 2018
Someone forgot that the team moved from San Diego to Los Angele ...
- High-Tech Brands Get A Lift With Dollar Discount Subject Lines: Study
Email Marketing Daily, Ray Schultz - Monday, August 6, 2018
Consumer electronics brands with high price points are driving high engagement wi ...
- How To Use Stock Photos In Email Newsletters
Around the Net in Email, Ray Schultz - Friday, August 3, 2018
Stock photos can look cheesy. But they can be effectively used ...
- The Sweet Spot In The C-Suite: Execs Love Email Content
Email Insider, Ray Schultz - Friday, August 3, 2018
A study finds that C-level execs read email content first, followed ...
- Case Study: How A Cash-Back Startup Toned Up Its Email
Email Marketing Daily, Ray Schultz - Wednesday, August 1, 2018
PayForward uses email to offer a cash-back benefit program to employees. ...
- Ten Spam Trigger Words To Ignore
Around the Net in Email, Ray Schultz - Tuesday, July 31, 2018
From “increase sales” to “while you sleep,” some words cause email ...
- Email Tips For Real Estate Agents
Around the Net in Email, Ray Schultz - Tuesday, July 31, 2018
Email is a powerful tool for real estate investors and agents. He ...
- The 80/20 Rule In Email Marketing
Around the Net in Email, Ray Schultz - Sunday, July 29, 2018
The 80/20 rule states that 80% of your opens, clicks and wi ...
- Tea Forte Credits Zaius For Email Brand Growth
Around the Net in Email, Ray Schultz - Wednesday, July 25, 2018
Tea Forte, a purveyor of luxury tea products, has turned gift recipien ...
- The 10 Most Successful Phishing Email Subject Lines
Email Marketing Daily, Ray Schultz - Wednesday, July 25, 2018
Here are ten effective subject lines from KnowBe4. But don't try ...
- Expert Writes: Don't Use The Same Landing Page For Email And Web Ads
Around the Net in Email, Ray Schultz - Tuesday, July 24, 2018
Marketers should not use the same landing page for email and onli ...
- Snail Mail Makes The Race: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Tuesday, July 24, 2018
Author and agency head Ron Jacobs explains why direct mail is sti ...
- SMBs And Email Newsletters: A How-To
Around the Net in Email, Ray Schultz - Monday, July 23, 2018
Small business owners can easily create email newsletters. Here is an infograph ...
- Authentically Yours: New BIMI Chair Hopes To Scale Up Email Logo Program
Email Insider, Ray Schultz - Monday, July 23, 2018
Valimail's Seth Blank hopes to pull in more top brands and ema ...
- OKRP Expands Creative Department; Creative Vet Joins Airtype
People on the Move, Larissa Faw - Friday, July 20, 2018
Chicago-based agency OKRP has expanded its creative department with the addition ...
- Melissa And Doug Increases Revenue From Email
Around the Net in Email, Ray Schultz - Friday, July 20, 2018
Toy retailer Melissa and Doug has boosted revenue from email to 1 ...
- Pepsi, GatorAde, CocaCola Tops In World Cup Effectiveness
Marketing Daily, Tanya Gazdik - Wednesday, July 18, 2018
Overall ad effectiveness, represented by the Ace Score, for this year's Wor ...
- Email Marketing Tips For Small Businesses
Around the Net in Email, Ray Schultz - Tuesday, July 17, 2018
Email delivers $38 for every dollar spent. And it can help sma ...
- Happy Emoji Day: Apple To Offer Over 70 New Images
Email Insider, Ray Schultz - Tuesday, July 17, 2018
Emojis have been around since 1995. Later this year, Apple will off ...
- Four Tactics For Getting The Most Out Of Email Marketing
Around the Net in Email, Ray Schultz - Sunday, July 15, 2018
A number of changes, ranging from GDPR to Facebook’s prioritizing of us ...
- 'MediaPost' To Debut Email Awards Program At December Summit
Email Marketing Daily, Ray Schultz - Monday, July 16, 2018
The EIS Awards will honor excellence in email marketing. ...