- The One Word That Pulls A 64% Email Response Rate
Around the Net in Email, Ray Schultz - Friday, March 23, 2018
Hey, listen up. That word we led with boosts email response ...
- Vivaldi Names First Chief Creative Officer
People on the Move, Steve McClellan - Thursday, March 22, 2018
Vivaldi, the New York City-based brand strategy and consulting firm has appoint ...
- Adland's Creatives Support 'March For Our Lives'
MAD, Steve McClellan - Tuesday, March 20, 2018
They are creating a vast supply of protest signs for those th ...
- McCann Gets Spacy In New Work For Nat Geo Program
Mediapsssst, Richard Whitman - Monday, March 19, 2018
And the result is a very innovative batch of replica astronaut helme ...
- Email Hit Parade: The Top Retailers, As Ranked By Coherent Path
Email Insider, Ray Schultz - Monday, March 19, 2018
Many retailers are failing to follow email best practices. Here's a rost ...
- VCCP Won The Most Briefs Last Year, Again
Around the Net In MAD London, Sean Hargrave - Friday, March 16, 2018
VCCP has again topped the AAR chart for new business wins, picki ...
- Movable Ink Launches Automated Content Sourcing Tool For Emailers
Email Marketing Daily, Ray Schultz - Wednesday, March 14, 2018
Reformatting content from various sources can take up valuable production time. Movab ...
- Your Email Prospects Don't Care About You
Around the Net in Email, Ray Schultz - Tuesday, March 13, 2018
Email marketer, take note: forget about what you want, and focus ...
- Sign And Deliver: Email Signups And Fill-Ins Under GDPR
Email Insider, Ray Schultz - Tuesday, March 13, 2018
Getting people to subscribe to emails isn't as easy as it us ...
- Has Advertising Jumped The Shark?
MAD, Matt Smith - Monday, March 12, 2018
My fear is that too many of us are acting like screenwrite ...
- Uncommon Creative Studio Score A WWF Success
Around the Net In MAD London, Sean Hargrave - Monday, March 12, 2018
Uncommon Creative Studio has announced it has successfully pitched to be ...
- GE Appliances Awards Creative Account To FCB
Accounts on the Move, Larissa Faw - Wednesday, March 7, 2018
GE Appliances has selected Interpublic’s FCB as its new creative AOR followi ...
- Marc Pritchard Says Three-Quarters Of Agency Resources Should Be Creative
Around the Net In MAD London, Sean Hargrave - Wednesday, March 7, 2018
P&G's Marc Pritchard has repeated his call for agencies to strip aw ...
- Movable Ink, Persado Partner On Personalized Email Testing
Email Marketing Daily, Ray Schultz - Wednesday, March 7, 2018
Two marketing tech firms -- Movable Ink and Persado -- have combin ...
- Top This: Utah Lawyers Wonder How Partially Nude Photo Got Into Email
Email Marketing Daily, Ray Schultz - Wednesday, March 7, 2018
An email containing the photo of a topless woman has amused t ...
- Boot Camp Revisited: An Email Cheat Sheet From Dotmailer
Email Insider, Ray Schultz - Tuesday, March 6, 2018
Dotmailer offers a refresher course on email best practices. Have you forgott ...
- Eight Tips For Writing Great Email Copy
Around the Net in Email, Ray Schultz - Friday, March 2, 2018
Many factors can spell success in email marketing campaigns, from timing ...
- Creative Doesn't Eat Strategy for Breakfast
MAD, Fredda Hurwitz - Thursday, March 1, 2018
Somewhere along the way, while above-the-line creative and media agencies were beefi ...
- WPP's Sorrell Calls Reuniting Media And Creative Wishful Thinking, Cites Power Grab
MediaDailyNews, Joe Mandese - Friday, March 2, 2018
Despite a call by the world's largest marketer to "reunite" media a ...
- Lessons From The Dark Side: Phishing Tricks For Honest Email Marketers
Email Insider, Ray Schultz - Wednesday, February 28, 2018
A new study from Carnegie Mellon outlines successful phishing tactics -- a ...
- Flowers And Emojis: The Big Trends On Valentine's Day
Email Marketing Daily, Ray Schultz - Monday, February 26, 2018
It's no surprise that many marketers used the word "flowers" in Valentine ...
- Nine Fatal Errors In Email Marketing
Around the Net in Email, Ray Schultz - Friday, February 23, 2018
Email marketers often show that they don’t know what they’re doing. He ...
- Oak Furniture Looking For A Creative Shop
Around the Net In MAD London, Sean Hargrave - Friday, February 23, 2018
Oak Furniture is looking for a new creative agency as part ...
- Is PlayStation Reviewing Its Creative In EMEA?
Around the Net In MAD London, Sean Hargrave - Friday, February 23, 2018
PlayStation is on the hunt for a new creative agency for i ...
- Now You See It -- With AI
AI Insider, Sarah Fay - Thursday, February 22, 2018
It seems to me the science of AI (technology that artificially replicat ...
- 11 Opening Lines That Will Get People To Read Your Email
Around the Net in Email, Ray Schultz - Tuesday, February 20, 2018
It is easy to lose readers with the very first line ...
- The Top Email Challenges -- And How To Overcome Them
Around the Net in Email, Ray Schultz - Sunday, February 18, 2018
One leading challenge for email marketers last year was growing their op ...
- Six Ways To Enhance Your Email Marketing Program
Around the Net in Email, Ray Schultz - Thursday, February 15, 2018
Emma, the provider of an email marketing platform, has created an infographi ...
- Browse Abandonment Emails: The Do's And Don'ts
Email Insider, Ray Schultz - Friday, February 9, 2018
Browse abandonment emails pull a higher average open rate than traditional email ...
- A Guide To Follow-Up Email Subject Lines
Around the Net in Email, Ray Schultz - Thursday, February 8, 2018
The subject line on a follow-up email may be more important th ...