- The Relationship Is In The Story
MarketingTools: CRM, Neil Rosen - Tuesday, April 9, 2013
In his book All Marketers Are Liars, marketing guru Seth Godin emphasiz ...
- Using Mobile To Extend Customer Loyalty: 3 Proven Practices
Mobile Marketing Daily, Cezar Kolodziej - Wednesday, April 3, 2013
Using mobile to build and maintain loyalty programs starts with a cle ...
- Client Communication: Cut The Clutter And Maximize Your Message
MarketingTools: CRM, Dan Roche - Tuesday, April 2, 2013
Aggregated. Summarized. Concise. These terms are referenced more often than not wi ...
- How CRM Supports Customer Life Cycle
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 28, 2013
Many brands have begun to look at customers as having a li ...
- Customer Experience: The New Point of Brand Differentiation
MarketingTools: CRM, Andrew Kokes - Tuesday, March 26, 2013
In an era when consumer products and services rapidly commoditize, the custom ...
- When The Tables Are Turned
MarketingTools: CRM, Kathleen Stockham - Tuesday, March 19, 2013
I recently spent my entire weekend with cheerleading moms in Dallas, ...
- Selling The Story To Extend Focus Beyond The Product
MarketingTools: CRM, Lisa Glover - Friday, March 15, 2013
The word "engagement" has become a buzzword for marketers lately, but ma ...
- Reengagement And CRM
MarketingTools: CRM, Neil Rosen - Tuesday, March 12, 2013
Customers are valuable. We all know that, of course. We work har ...
- Conferences: Ensure That Your Customers Show Versus Snooze
MarketingTools: CRM, Dan Roche - Tuesday, March 5, 2013
Conferences and trade shows are nothing new for marketing professionals. They c ...
- 5 Myths Of Cross-brand Selling
MarketingTools: CRM, Joe McFadden - Thursday, February 28, 2013
Cross-selling became popular in through customer service and sales centers in t ...
- Words That Sell
MarketingTools: CRM, D. Daniel Ziv - Tuesday, February 26, 2013
The words you say, as well as the ones you don't sa ...
- Target Practice
MarketingTools: CRM, Kathleen Stockham - Tuesday, February 19, 2013
Recently, in a detailed conversation with a client, they had some ve ...
- Going Multichannel
MarketingTools: CRM, Neil Rosen - Tuesday, February 12, 2013
A recent survey commissioned by Adobe and administered by Keynote Services look ...
- It's Time To 'Like' The Brand Website
MarketingTools: CRM, Dan Roche - Tuesday, February 5, 2013
As customers head to Facebook, Twitter, Pinterest and other social channels ...
- Social Media: A Game-changer For Relationship Marketing
Marketing: Health, Daniella Koren - Friday, January 25, 2013
For the past 12 years, my focus and interest has been Relationsh ...
- Creating Optimized Customer Experiences When Loyalty, CRM Come Together
MarketingTools: CRM, Michael Hemsey - Thursday, January 24, 2013
Ask marketers or loyalty marketing service providers (L-MSPs) what will be ...
- Social Media Engagement In 5 Easy Steps
MarketingTools: CRM, Andrew Kokes - Wednesday, January 23, 2013
One of the most significant trends in customer engagement over the la ...
- Providing Service, Not Just Merchandise
MarketingTools: CRM, Alex Realmuto - Friday, January 18, 2013
I recently moved into an apartment in New York City. Though ...
- Stepping On The Scale
MarketingTools: CRM, Kathleen Stockham - Tuesday, January 15, 2013
So it's that time of year when you take advantage of t ...
- Customer Acquisition Management: Your Key To Success In 2013
MarketingTools: CRM, Neil Rosen - Tuesday, January 8, 2013
If you're reading this now, it's because you know-and care-about the importan ...
- Communicating With The Always-Connected Customer
MarketingTools: CRM, Dan Roche - Wednesday, January 2, 2013
Remember the days when billboards, direct mailings and television commercials were t ...
- Take Ownership Of The Customer Experience In 2013
MarketingTools: CRM, D. Daniel Ziv - Wednesday, December 26, 2012
I recently planned a special weekend getaway for my family. I h ...
- Customer Service Is The Rule, Not The Exception
MarketingTools: CRM, Lisa Glover - Friday, December 21, 2012
When it comes to customer service, many industries have mastered the proce ...
- Seating Customers At The Holiday Table
MarketingTools: CRM, Kathleen Stockham - Tuesday, December 18, 2012
Holiday time often means pressure to include those that, during the yea ...
- May The Best Lists Win!
MarketingTools: CRM, Neil Rosen - Tuesday, December 11, 2012
Last month, I talked about acquisition in an article asserting that go ...
- Weathering The Storm: Keeping The Lights On For Business When Things Go Dark
MarketingTools: CRM, Dan Roche - Tuesday, December 4, 2012
While it's been just over a month since Hurricane Sandy, many ...
- Best Practices For Social Media Customer Care
MarketingTools: CRM, John Bryson - Tuesday, November 27, 2012
Social media has arrived as a first choice channel of interaction f ...
- SMBs Increase Adoption Of Marketing Automation Tools
Online Media Daily, Laurie Sullivan - Wednesday, November 21, 2012
Small and medium-sized businesses (SMBs) have been slow to adopt process automati ...
- The Night The Lights Went Out
MarketingTools: CRM, Kathleen Stockham - Tuesday, November 20, 2012
The slow and painful recovery in the Northeast from that fat, destructiv ...
- Can Traditional Still Work In This Social World?
MarketingTools: CRM, Alex Realmuto - Friday, November 16, 2012
Not long ago, the relationship between a customer and a corporation w ...