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How CRM Supports Customer Life Cycle
- MarketingSherpa, Thursday, March 28, 2013 2:39 PM
Many brands have begun to look at customers as having a life cycle, similar to products and services, taking into consideration marketing, sales, support and finance. David Kirkpatrick offers up some insights into this CRM strategy. It's important to think about the process levels, such as improvements, feedback from customers, and data required to manage the support. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.