- Mobile And CRM Today
MarketingTools: CRM, - Tuesday, March 1, 2011
There's probably a place for mobile CRM in your marketing plan. B ...
- Lessons from the Road: How Today's Top Brands Listen To Their Customers
MarketingTools: CRM, D. Daniel Ziv - Tuesday, February 15, 2011
As we settle into the New Year and comfortably get one mon ...
- Latin American Hotel Operator Turns Data Into Customer Loyalty
Marketing: Travel, Stephan Dietrich - Monday, January 31, 2011
With the goal of building long-term relationships, many marketers are looking f ...
- Making Your Customer Experience 'Mark' in 2011
MarketingTools: CRM, D. Daniel Ziv - Tuesday, January 18, 2011
The recipe in creating a power-packed initiative in 2011 includes 1) getti ...
- Social Media Customer Service: Robbing Peter to Pay Paul?
The Social Graf, Erik Sass - Friday, January 7, 2011
Writing about customer service is inherently paradoxical in today's totally connected onli ...
- Applying 2010 Lessons To Influence The Customer Experience Of 2011
MarketingTools: CRM, D. Daniel Ziv - Tuesday, December 21, 2010
Like Paul, industry analysts are predicting the pull that analytics technology wi ...
- Social Media, The Fifth P And The Five Rs
MarketingTools: CRM, Nick Smith - Tuesday, December 7, 2010
As with the classic four Ps, when organizations embed the five ...
- Build A Customer-Focused Company Culture
MarketingTools: CRM, Carolyn Hall - Tuesday, November 30, 2010
Changing a corporate culture cannot, and should not be an immediate proces ...
- Hyundai Holiday Push Taps YouTube Sensations
Marketing Daily, Karl Greenberg - Thursday, November 25, 2010
The spots look like they were shot in the duo's own livi ...
- Why Direct Marketing Is Also An Experience
MarketingTools: CRM, Paul Price - Monday, November 22, 2010
Jobs are scarce, the Dow is bipolar, and customers are squeezed ...
- Replacing Customer Hierarchies With Customer Choices
MarketingTools: CRM, D. Daniel Ziv - Tuesday, November 16, 2010
Since it's unlikely airlines will be replacing or reconfiguring passenger seats ...
- Take Back Control Of The Conversation
MarketingTools: CRM, Rand Nickerson - Tuesday, November 9, 2010
With consumers readily discussing their brand experiences on blogs, review sites, a ...
- Engaging Consumers To Buy
MarketingTools: CRM, Gavin Finn - Tuesday, October 26, 2010
Marketers need to create engaging and rewarding experiences, paying close attention ...
- Effectiveness Of ECRM Depends On Execution
Marketing: Travel, Beth Freedman - Monday, October 25, 2010
It's fourth quarter, we're all looking at the numbers we're supposed ...
- Outsourcing Customer Relationships In A Customer-Centric World
MarketingTools: CRM, D. Daniel Ziv - Tuesday, October 19, 2010
This is the face of the new outsourcer -- driven to establi ...
- Stop Trying To Be The Nordstrom Of Your Industry
MarketingTools: CRM, Chad Little - Tuesday, October 12, 2010
Sometimes I wonder why a company is trying so hard to w ...
- Change In Customer Behavior Is A Lasting Legacy Of Economic Downturn
MarketingTools: CRM, Nick Smith - Tuesday, October 5, 2010
Generating profitable growth under such circumstances calls for a combination of operation ...
- Achieving The Best Customer 'Perception Of Value'
MarketingTools: CRM, Gavin Finn - Tuesday, September 28, 2010
By emphasizing what helps people solve their problems, marketers not only captu ...
- Apple Kills In Customer Satisfaction
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 21, 2010
For the seventh consecutive year, Apple has bested all rivals in t ...
- Not Another Annoying Customer Survey!
MarketingTools: CRM, D. Daniel Ziv - Tuesday, September 21, 2010
Explore seven pitfalls to avoid, along with tips and best practices th ...
- Customer Lifetime Value
MarketingTools: CRM, Chad Little - Tuesday, September 14, 2010
We need to focus our attention on metrics that bring the long-te ...
- Deliver Compelling, Consistent Experiences
MarketingTools: CRM, Gavin Finn - Tuesday, August 24, 2010
The buying process is an emotional process for every individual, so knowi ...
- The Power And Vulnerability Of The Modern Brand
MarketingTools: CRM, D. Daniel Ziv - Tuesday, August 17, 2010
Today's forward-thinking organizations are putting measures in place to listen to custome ...
- Are You Focused On The What Or The Who?
MarketingTools: CRM, Chad Little - Tuesday, August 10, 2010
Instead of the product at the center, the customer should be ther ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Why 'Conversion' Is Not The Most Important Metric
MarketingTools: CRM, Gavin Finn - Tuesday, July 27, 2010
Find ways to accurately measure pre-purchase customer behavior in a multi-channel environmen ...
- Ford Intros Database Service For Dealers
Marketing Daily, Karl Greenberg - Wednesday, July 21, 2010
The division is offering the Targeted Marketing solution to Ford, Lincoln a ...
- The New ROI: Return On Interaction
MarketingTools: CRM, D. Daniel Ziv - Tuesday, July 20, 2010
Many organizations tend to deflect customers to other channels with the inte ...
- Display Advertising As Guerrilla CRM
MarketingTools: CRM, Chad Little - Tuesday, July 13, 2010
Analytics give us so much data that we can get tunnel visi ...
- The Democratization Of Customer Relationship Management
MarketingTools: CRM, Steve Beck - Tuesday, July 6, 2010
The challenge focuses on getting customers to love your company, which requir ...