- Remind, Renew, Retain
MarketingTools: CRM, Gavin Finn - Tuesday, June 22, 2010
A common misperception is that customer retention is the domain of sale ...
- BP Gets Social Media Right -- Everything Else Wrong
The Social Graf, Erik Sass - Monday, June 21, 2010
At the beginning of May, I took a look at BP's soci ...
- Chrysler, Mopar Take Customer Relations Mobile
Marketing Daily, Karl Greenberg - Thursday, June 17, 2010
"We are taking owner information and customer care to a new level ...
- Challenging The Synergy Between Marketing And Customer Service
MarketingTools: CRM, D. Daniel Ziv - Tuesday, June 15, 2010
Marketers must partner with their fellow departments to learn what customers real ...
- What's a Scavenger Hunt Without A Rubber Chicken?
MarketingTools: CRM, Chad Little - Tuesday, June 8, 2010
Sometimes all we need is a trigger that helps us get o ...
- Build An Interactive Customer Experience
Marketing Daily, Stephan Dietrich - Friday, June 4, 2010
Targeted inbound marketing offers can grow cross-selling and up-selling revenue, drive loyal ...
- One-Third of Americans Criticize or Compliment Brands Online
The Social Graf, Erik Sass - Friday, June 4, 2010
If anyone ever doubted that marketers must come to grips with soci ...
- Let Customers Create New Ideas For You
MarketingTools: CRM, Jillian Lakritz - Tuesday, June 1, 2010
Consumers are far more creative than we give them credit for a ...
- Does Your Website Keep 'Em Coming Back For More?
MarketingTools: CRM, Gavin Finn - Tuesday, May 25, 2010
A website that is integrated into the overall marketing program in ...
- Self Service: A Blessing Or A Curse?
MarketingTools: CRM, D. Daniel Ziv - Tuesday, May 18, 2010
Linking marketing programs to contact center intelligence and self-service usage may ho ...
- Taking the Social Experiment to New Levels
Online Media Daily, Jason Jaynes - Thursday, May 13, 2010
Social media continues to dominate marketing conversations, but research shows that it ...
- Twitter Tools Ready For Business
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 11, 2010
Twitter has confirmed the soft-launch of a "Business Center," which consists ...
- Hello, Goodbye ... NEXT!
MarketingTools: CRM, Chad Little - Tuesday, May 11, 2010
Calculating the True Lifetime Value of a customer. ...
- Bank Of America Documents Its History In 'Story Of Us' Spots
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 4, 2010
Bank of America is airing two-minute commercials trumpeting its influence during t ...
- Victory Dealers Top Motorcycle Satisfaction Study
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
Pied Piper says Victory's successes involved improvements in some basic areas ...
- The Importance Of Pain
MarketingTools: CRM, Jillian Lakritz - Tuesday, May 4, 2010
While it may sound harsh to suggest you purposely cause your prospec ...
- Marketing Positioning -- It's The Customer's View That Counts
MarketingTools: CRM, Gavin Finn - Tuesday, April 27, 2010
For marketers, positioning is not about a feature-function battle against competitors; it ...
- Marketing That's Unexpected
MarketingTools: CRM, Chad Little - Tuesday, April 13, 2010
Is anyone going to blog about a free meal after 10 stam ...
- Do As I Say And As I Do
MarketingTools: CRM, Jillian Lakritz - Tuesday, April 6, 2010
If you want to improve your chances of driving loyalty and growi ...
- Customer Feedback And The Building of Solid Relationships
MarketingTools: CRM, Ariel Maayan - Tuesday, March 30, 2010
Regardless of what tools you use, the most important aspect of establishi ...
- Differentiate Or Die!
MarketingTools: CRM, Gavin Finn - Tuesday, March 23, 2010
Winning does not depend only on being better; it also depends ...
- CRM Meets The (New) Voice Of The Customer
MarketingTools: CRM, D. Daniel Ziv - Tuesday, March 16, 2010
Now's the perfect time to take a look at your organization a ...
- Why I Am Still Upset
MarketingTools: CRM, Chad Little - Tuesday, March 9, 2010
These are techniques and tools to be used in everyday communication ...
- J.D. Power: T-Mobile No. 1 In Retail Service
Online Media Daily, Mark Walsh - Thursday, March 4, 2010
Looks like there's more to T-Mobile than just a pretty face. Beyo ...
- J.D. Power: T-Mobile No. 1 In Retail Service
MoBlog, Mark Walsh - Thursday, March 4, 2010
Looks like there's more to T-Mobile than just a pretty face. Beyo ...
- The Customer Is Always Right? Not At The St. Croix Falls Cinema
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 3, 2010
An expletive-laced response to a theater-goer's legitimate gripes about her Saturday-night-at-the-movies experien ...
- Stop Treating Your Customers Like Consumers
MarketingTools: CRM, Jillian Lakritz - Tuesday, March 2, 2010
Next time you get stuck on which levers to pull in ord ...
- Oh Yeah, Well I'm Going To Twitter You!
Online Media Daily, George Simpson - Friday, February 26, 2010
Do you know who Kevin Smith is? Neither do I. But apparent ...
- Insuring Success
MarketingTools: CRM, Drew Neisser - Tuesday, February 23, 2010
I had the pleasure of hearing executives from Progressive and USAA addre ...
- Online Celebrity Outweighs Southwest Airlines
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 17, 2010
Sounds like the crew of one Southwest Airlines flight just asked t ...