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The Customer Is Always Right? Not At The St. Croix Falls Cinema

An expletive-laced response to a theater-goer's legitimate gripes about her Saturday-night-at-the-movies experience has erupted into a social-networking war, Jim Anderson reports.

In an email this morning, NY Sports Journalism's managing editor Barry Janoff fittingly recalls the simpler days of arrogant consumer relations on this 163rd anniversary of the birth of Alexander Graham Bell.

"Next time you complain about your phone service, why don't you try using two Dixie cups with a string," Lily "Ernestine" Tomlin responded to an unseen customer in a famous routine. "We don't care. We don't have to. We're the Phone Company!"

Janoff also reports that EAS next week will launch a campaign for its Myoplex line of powders, energy bars and ready-to-drink nutrition supplements that goes beyond the hard-core body-builder audience to target a broader demographic of consumers whose lifestyles encompass health and fitness.

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