- Entertainment Studios Adds 6 HD TV Nets
MediaDailyNews, - Tuesday, February 24, 2009
Entertainment Studios, which produces, distributes and sells advertising for 16 TV show ...
- 'SI Swimsuit TV' Airs On Crackle.com
MediaDailyNews, - Monday, February 23, 2009
The "Sports Illustrated Swimsuit" minisodes are airing exclusively on Crackle.com, part ...
- Nielsen: Cross-Platform TV Viewing Rises In Tough Times
MediaDailyNews, Wayne Friedman - Monday, February 23, 2009
The deepening recession may have resulted in more video watching for consume ...
- Netflix Broadband Model May Upend Cable
On Media, Diane Mermigas - Monday, February 9, 2009
The explosion of Netflix's unlimited, flat-fee instant home video demonstrates how rapid ...
- Fini: Superbowl Wrap
Research Brief, Jack Loechner - Monday, February 9, 2009
Here's an Online wrap of Super Bowls past and present to conclu ...
- Tribune's New Web Bureau Showcases Entertainment
MediaDailyNews, Fern Siegel - Thursday, February 5, 2009
To centralize entertainment news, the Tribune Company has created an online entertainme ...
- Hallmark Adds Games To Consumer Site
MediaDailyNews, Fern Siegel - Wednesday, January 28, 2009
Hallmark Channel is game for expansion. To extend its online appeal, t ...
- NBC's 'Heroes' Partners With Virtual World
MediaDailyNews, - Tuesday, January 27, 2009
NBC.com and Habbo, an online virtual world for teens, is launching ...
- Rivals Beware: FiOS Hits 1.9 Customers
MediaDailyNews, David Goetzl - Tuesday, January 27, 2009
Verizon continued its steady challenge to cable operators, announcing that it n ...
- Verizon VCast Screens Disney/ABC
MediaDailyNews, - Monday, January 26, 2009
Disney has altered its agreement with Verizon to make more of i ...
- NBC Shows Fly American
MediaDailyNews, - Monday, January 26, 2009
NBC Universal now has an exclusive deal American Airlines to take hand ...
- TCA: CBS Expands TV.com Strategy
MediaDailyNews, Wayne Friedman - Thursday, January 15, 2009
UNIVERSAL CITY, Calif.--CBS' big plans for TV.com, the under-the-radar Internet platform th ...
- Outdoor Channel, Bonnier Form Strategic Partnership
MediaDailyNews, David Goetzl - Wednesday, January 14, 2009
The Outdoor Channel has inked a content-sharing relationship with a group ...
- 'National Geographic' Bows Integrated Sales
MediaDailyNews, Erik Sass - Tuesday, January 13, 2009
On Tuesday, National Geographic announced the launch of a new global med ...
- Gay Print And Web Publishers Merge
Around the Net In Media, Joan Voight - Monday, January 12, 2009
...
- Integration:Holy Grail
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
When people on Madison Avenue discuss the creation of an ideal advertisi ...
- Cross-Media Case Study: To the Dogs
OMMA Magazine, Joan Voight - Friday, May 1, 2009
You need only scan the daily headlines to know that General Motor ...
- Cross-Media Case Study:AUSTRALIA
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
It sounds like a marketer's Hollywood daydream: Oscar-winning movie director decides h ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports vid ...
- The Great Outdoors
OMMA Magazine, Tanya Gazdik - Thursday, October 29, 2009
Consumers are spending more on outdoor living items, giving a much-needed boo ...
- Cross-Media Case Study: Look Sharpie
OMMA Magazine, Joan Voight - Thursday, October 29, 2009
The marketing brains behind Sharpie markers once thought their brand's biggest cla ...