- Cablers Cite ESPN, Disney As Key To Selling Services
MediaDailyNews, David Goetzl - Wednesday, February 22, 2012
As much as cable operators complain about ESPN's increasing carriage fees, th ...
- Big Data, Shm-ig Data
Online Media Daily, - Thursday, February 23, 2012
Marketers are gathering more data than ever with new analytics tools, soci ...
- Watchdogs Ask FCC To Scuttle Verizon's Spectrum Deal
Online Media Daily, Wendy Davis - Wednesday, February 22, 2012
Verizon's planned alliance with three cable companies will undermine competition and ha ...
- Kelly Upped To VP, Sales, Lin TV
MediaDailyNews, Fern Siegel - Thursday, February 16, 2012
Lin TV has promoted Michael Kelly to vice president, sales. ...
- TV Dominates Multiscreen World
MediaDailyNews, Steve McClellan - Thursday, February 16, 2012
TV remains the tent pole of the multiscreen environment, accounting for mo ...
- Arby's Rebounds With Engaging Multiscreen Ad Strategy
MediaDailyNews, Steve McClellan - Thursday, February 16, 2012
Last year Arby's launched a new campaign as the "Good Mood Foo ...
- Ad Tracking Goes Digital, Could Save $1B
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
The Association of National Advertisers announced an industry transition from the "curre ...
- Despite Q4 Slips, Comcast, NBC Revs Up For 2011
MediaDailyNews, Wayne Friedman - Wednesday, February 15, 2012
For the year, Comcast revenue rose 47.2% to $55.8 billion, in pa ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- Time Warner: Slight Rev Rise Overall, More Attention To Cable
MediaDailyNews, David Goetzl - Wednesday, February 8, 2012
Time Warner CEO Jeff Bewkes said Wednesday the company will continue ...
- 'Peanuts' Debut In Super Bowl Met Life Ad
MediaDailyNews, David Goetzl - Friday, February 3, 2012
MetLife will join the line-up of first-time Super Bowl advertisers with ...
- Viacom's Mixed Report: Media Networks, Affiliate Fees Up, Cable Ads Dip
MediaDailyNews, Wayne Friedman - Thursday, February 2, 2012
Advertising revenue for Viacom's media networks, including MTV and Nickelodeon, decreased ...
- "Hunger Games" Game Debuts On Facebook, Dovetails With Film Release
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
With the movie premiere of "The Hunger Games" set for March 2 ...
- The Future Of Television Is In Your Hands
MediaDailyNews, Abby Auerbach - Thursday, February 2, 2012
Traditional broadcast television content is now being made available to turn eve ...
- Clear Channel Pushes Entertainment With Seacrest Partnership
MediaDailyNews, Erik Sass - Tuesday, January 31, 2012
Fresh-faced entertainment host and media personality Ryan Seacrest is about to beco ...
- Digital Marketers: Approach Content Strategically
Online Media Daily, Adam Davis - Wednesday, February 1, 2012
If you go through the trouble of creating great content, an onli ...
- Ace Hardware Captures Brand Awareness Via CAPTCHA Ads
Online Media Daily, Laurie Sullivan - Monday, January 30, 2012
One of Solve Media's missions is to improve brand awareness for onli ...
- Media General Revenues Dip 12%
MediaDailyNews, Erik Sass - Thursday, January 26, 2012
Media General, which owns newspapers and broadcast TV stations in a numb ...
- ESPN Deems Mobile 'First Screen'
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Rather than view mobile as the oft-described "third screen," sports powerhouse ES ...
- Magna: Smaller Ad Growth In 2012, Broadcast TV, Nets See Biggest Rise
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
Taking out political and Olympic advertising, MagnaGlobal says core media advertising revenu ...
- Second Screening
MediaDailyNews, Mike Bloxham - Wednesday, January 25, 2012
There are a handful of things that are likely to drive succe ...
- Online Ad Spend Projected To Soar To Nearly $40B
Online Media Daily, Gavin O'Malley - Thursday, January 19, 2012
In a watershed moment for the Web, researchers expect domestic online advertisi ...
- Wary Of Ad Cutbacks, Investors Punish 'Local' Media
MediaDailyNews, Wayne Friedman - Tuesday, January 17, 2012
Local media companies -- cable, broadcast television, radio, newspapers, print directories, outdo ...
- ENTV Aligns With YouTube Channels
MediaDailyNews, David Goetzl - Monday, January 16, 2012
The Ion network is moving further into the entertainment news business ...
- German Ad Market Solid, Hits $32B
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
The Nielsen Company says the German advertising market moved up a sol ...
- Rebranded Clear Channel Downplays Radio, Pushes Cross-Platform
MediaDailyNews, Erik Sass - Friday, January 13, 2012
The nation's largest radio broadcaster is emphasizing its growing portfolio of non-rad ...
- News Corp Utilizes Xbox Apps To Voice Fox, 'WSJ' Preferences
MediaDailyNews, Wayne Friedman - Tuesday, January 10, 2012
Microsoft Corp. and Fox's parent News Corp. announced a series of n ...
- Nielsen: TV Proliferates, Mobile Ads OK, If Apps Free
MediaDailyNews, Wayne Friedman - Monday, January 9, 2012
The latest Nielsen report says over one-third of U.S. television homes n ...
- DoubleBounce Signs Yahoo, AOL To Distribute Branded Shorts
Online Media Daily, Fern Siegel - Monday, January 9, 2012
Digital content company DoubleBounce just signed Yahoo and AOL as clients. T ...
- Comcast Focuses On Content Cross-Platform
MediaDailyNews, David Goetzl - Thursday, January 5, 2012
Predicting TV's evolution over the next five years is tough, but ...