- MTV, MLB Sign Cross-Platform Deal
MediaDailyNews, Karl Greenberg - Thursday, November 14, 2013
MTV and Major League Baseball have signed a multiyear, cross-platform programming partnersh ...
- IBM Cross-Platform Cloud Campaign Takes On Amazon Services
Online Media Daily, Laurie Sullivan - Thursday, November 7, 2013
IBM launched an aggressive advertising campaign created by Ogilvy & Mather th ...
- Half Of All Ad Campaigns Will Be Multiscreen By 2016
MediaDailyNews, Wayne Friedman - Friday, November 1, 2013
In three years, about half of all media campaigns are expected ...
- Web Media Influences Half Of Store Sales
Online Media Daily, Laurie Sullivan - Wednesday, October 30, 2013
Consumers influenced by Web media who complete the purchase in a sto ...
- Magisto Video Uses Artificial Intelligence to Edit Clips, Get $13 Million Infusion
Around the Net in Video, P.J. Bednarski - Tuesday, October 29, 2013
An Israeli startup called Magisto makes it easielcr to edit and sha ...
- British Analyst Warns ITV May Be Ill-Prepared for U.K. Online Ad Surge Ahead
Around the Net in Video, P.J. Bednarski - Tuesday, October 29, 2013
Despite various management reshuffles over the last few years aimed at boosti ...
- Viacom Taps Halley As COO, Ad Sales
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
Viacom advertising veteran John Halley will be executive vice president and C ...
- Global TV Ad Spend Up 4.2%, Internet Ads Skyrocket
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- ...
- IPG Vet Spengler Jumps to Clear Channel
MAD, Steve McClellan - Monday, October 21, 2013
Most recently CEO of Magna Global, Spengler will focus on developing multimed ...
- Mattel Forms Playground Productions
MediaDailyNews, Fern Siegel - Wednesday, October 16, 2013
Mattel has formed Playground Productions, a new division within the group th ...
- NBCU Ups Suniewick To SVP, Strategic Integration
MediaDailyNews, Wayne Friedman - Wednesday, October 16, 2013
Comcast Corp. and NBC Universal have promoted Maggie McLean Suniewick to t ...
- Senator Seeks FTC Probe Of Cross-Device Tracking
Online Media Daily, Wendy Davis - Friday, October 11, 2013
Sen. Ed Markey (D-Mass.) is calling for the Federal Trade Commission ...
- Bravo's 'Top Chef' Signs 4 Major Integrated Sponsors
MediaDailyNews, Wayne Friedman - Tuesday, October 1, 2013
Bravo's big food show "Top Chef" has signed up four major on-scre ...
- Microsoft Unveils Insights to Complement TV Campaigns with Digital
Marketing Daily, David Porter - Tuesday, September 24, 2013
TV and online video are often depicted as being in "platform war ...
- Nielsen Consents, Agrees To Divest PPM's Cross-Platform Measurement Tech
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2013
As part of the decree settling the Federal Trade Commission's review ...
- Updated: FTC Consent Creates New 'Blueprint' For Nielsen, Technically Puts It in JV With comScore
MediaDailyNews, Joe Mandese - Monday, September 23, 2013
One of the ironic results of Nielsen's decree settling the FTC's revi ...
- U.S. Media Spend: Cable TV, Digital, Mags Record Upswing
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
U.S. media spending slipped a bit in August, but is up f ...
- TV Exposure Drives More New Customers To Brands Vs. Digital
MediaDailyNews, Wayne Friedman - Thursday, September 19, 2013
Not all media is created equal when delivering new and old consume ...
- LGBT Sites Still Rule LGBT Media Consumption Vs. Trad Media
MediaDailyNews, Erik Sass - Tuesday, September 17, 2013
Lesbian, gay, bisexual and transgender people around the world are avid consume ...
- National Advertising Division Tells Comcast To Revise Triple-Play Ads
Online Media Daily, Wendy Davis - Monday, September 16, 2013
Comcast should refine ads touting its "triple-play" broadband-TV-phone service, the Better Busine ...
- Ooyala's Mosaic Player Aims at Getting Viewers, Then (Happily) Drowning Them with Cross-Platform Content
VidBlog, P.J. Bednarski - Thursday, September 12, 2013
Ooyala's already a big player in video solutions for sports networks a ...
- It's Complicated: Cross-Platform Behaviors Emerge
Data and Targeting Insider, Steve Smith - Monday, September 9, 2013
A new study of cross-screen media consumption shows just how profoundly devi ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- How Google, Microsoft Capitalize On Music Service Audio Ads Tied To Search Engine Queries
SearchBlog, Laurie Sullivan - Monday, September 9, 2013
Music services from Google and Microsoft will become profitable if they capitali ...
- Adidas Cross-Channel Sports Campaign Drives Foot Traffic
Online Media Daily, Laurie Sullivan - Friday, September 6, 2013
Tagga has created a cross-channel campaign for adidas and sports retailer LI ...
- The Mobile Measurement And Metrics Miasma
Mobile Marketing Daily, - Tuesday, September 3, 2013
While metrics standardization and consistency are critical to advancing mobile media spen ...
- Honda Odyssey Campaign Boasts New Tag, Cross-Media Tie-Ins
MediaDailyNews, Karl Greenberg - Thursday, August 29, 2013
The voices of Neil Patrick Harris and Rainn Wilson will be featur ...
- Tracking the Multiscreen Shopper
Data and Targeting Insider, Steve Smith - Monday, August 26, 2013
The omnichannel shopper is evolving about as quickly as both the technolo ...
- Tecate Challenges Consumers' Manhood
MediaDailyNews, Erik Sass - Thursday, August 22, 2013
Tecate is asking men across the U.S. whether they're "hombre" enough ...
- Conde Nast, Amazon Bow All-Access Magazine Subs
MediaDailyNews, Erik Sass - Tuesday, August 20, 2013
Consumers are interacting with digital magazine content across multiple channels -- includi ...