- New Samsung Smart TV Commercials Aims Them at Grandpa, Too
Around the Net in Video, P.J. Bednarski - Wednesday, August 14, 2013
The new ads for Samsung's Smart TV makes a big push ...
- NYT's New Video, 'The Jockey' and Its Unusual Relationship with Advertiser
Around the Net in Video, P.J. Bednarski - Wednesday, August 14, 2013
The Times reportedly told its ad department about its new "Snowfall"-like vid ...
- Burgoon Appointed VP, Ops For Tapad
Online Media Daily, Fern Siegel - Tuesday, August 13, 2013
Tapad, a cross-device marketing technology company, named Matthew Burgoon as vice preside ...
- MediaCom, VW Reteam For Discovery's Shark Week
MediaDailyNews, Fern Siegel - Monday, August 12, 2013
MediaCom has reteamed with Discovery Channel and agency partners Deutsch LA a ...
- Fox's Ailes Sees Network Strength Cross-Platform
MediaDailyNews, David Goetzl - Thursday, August 8, 2013
Fox News chief Roger Ailes said the network should grow stronger wi ...
- Arbitron Spends Millions To Persuade FTC To OK Nielsen Buy
MediaDailyNews, David Goetzl - Thursday, August 1, 2013
It's not cheap working to get the government to clear a high-profi ...
- Yahoo, NBC Team To Develop Sports Shows Cross-Platform
Online Media Daily, Gavin O'Malley - Tuesday, July 30, 2013
Rival competition for a share of the sports media market is pushi ...
- Mobile Continues To Expand Digital Audiences
Online Media Daily, Mark Walsh - Monday, July 29, 2013
The total digital audience across the largest 100 U.S. sites increased 3 ...
- TV Global Spend Up 3.5%, Display Ads Rise
MediaDailyNews, Wayne Friedman - Thursday, July 25, 2013
Worldwide television advertising witnessed moderate growth in the first quarter of th ...
- For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key
MediaDailyNews, Ken Brueck - Thursday, July 25, 2013
While more than 90% of pay-TV homes in the U.S. have acce ...
- How Chromecast Will Support Cross-Channel Marketing
SearchBlog, Laurie Sullivan - Thursday, July 25, 2013
Rather than a revolution, I call Google Chromecast an evolution of produc ...
- Broadcast TV, Local Cable Ad Spend Up Double Digits
MediaDailyNews, Wayne Friedman - Friday, July 19, 2013
Broadcast TV advertising spending rocketed up by strong double-digit percentages in t ...
- The Journey Between Screens: Navigating The Complex Multiscreen Environment
Mobile Marketing Daily, Kate Reinmiller - Friday, July 19, 2013
Understand context, device differences and a data plan before dipping seriously in ...
- Google Cross-Channel Attribution Reporting Set To Increase Mobile Ad Budgets
Online Media Daily, Laurie Sullivan - Monday, July 15, 2013
The last-click attribution model pointing to search and the bottom of t ...
- Univision To Launch Health Care Ad Campaign
MediaDailyNews, Wayne Friedman - Thursday, June 27, 2013
Looking to address what will be a key group for the n ...
- Tour de France Ratings, Sponsorships Stay Strong
MediaDailyNews, Wayne Friedman - Thursday, June 27, 2013
Despite its recent problems with drug-related scandals, professional road cycling's corporate sponsorsh ...
- Nielsen Launches Cross-Platform Test In UK
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A week after Kantar looked to offer cross-platform ratings in the U. ...
- Boomers Drive TV Viewing, Millennials Push Tech
MediaDailyNews, Wayne Friedman - Thursday, June 20, 2013
New TV-video technology is everywhere and growing. Yet older U.S. TV viewe ...
- Chevrolet Taps John Legend Tune For Impala
MediaDailyNews, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is called "Made to Love," referri ...
- CIMM Issues Request For Data, Cross-Platform Metrics
Online Media Daily, David Goetzl - Wednesday, June 19, 2013
The Coalition for Innovative Media Measurement (CIMM) said it has issued ...
- Are You Ready For The Dual-Screen Future?
MediaDailyNews, Albert Lai - Monday, June 17, 2013
Advertisers need to capitalize on the revenue potential that dual screen wi ...
- Global TV Ad Growth Forecast At 3% In 2013, 6% Next Year
MediaDailyNews, Wayne Friedman - Thursday, June 13, 2013
The global advertising market will continue to grow modestly at low single-dig ...
- Rentrak Moves Into RTB Metrics For TV
MediaDailyNews, David Goetzl - Thursday, June 13, 2013
Rentrak is moving into the real-time bidding (RTB) arena for TV. T ...
- Saban Brands Taps Scardino As COO
MediaDailyNews, Wayne Friedman - Wednesday, June 12, 2013
Former Viggle and 19 Entertainment executive Janet Scardino has landed the chi ...
- Starcom's Desmond: Media Models Need To Change, Future Is Multiscreen Use
MediaDailyNews, Steve McClellan - Monday, June 10, 2013
For years traditional media research has measured consumer usage of individual channel ...
- Local-Focused VU Television To Launch In September
MediaDailyNews, Fern Siegel - Friday, June 7, 2013
IC Punch Media will launch the new VU TV Network on Sep ...
- Cross-Platform, ESPN Reaches Nearly 75% Of Men Per Month
MediaDailyNews, David Goetzl - Monday, June 10, 2013
ESPN reached nearly three in four American men with its TV a ...
- The Whole Story - "On The Go" Video On Rise
MediaDailyNews, Mike Bloxham - Thursday, June 6, 2013
As our lives have become more complex and fast-paced, and the numb ...
- Dairy Queen Promotes Cross-Platform Campaign On NBCU
MediaDailyNews, Steve McClellan - Friday, May 31, 2013
Publicis Groupe's Spark Communications has paired two clients-Dairy Queen and NBC Universal ...
- A True Marketing Marriage
Marketing Daily, Ken Beaulieu - Friday, May 31, 2013
Intuit's Adrian Parker views social and mobile as a marketing marriage ma ...