- Integration:Holy Grail
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
When people on Madison Avenue discuss the creation of an ideal advertisi ...
- Cross-Media Case Study: God, Family, Football, and Facebook
OMMA Magazine, Joan Voight - Friday, May 14, 2010
University of Florida's former star quarterback Tim Tebow and his evangelical missiona ...
- Cross-Media Case Study: To the Dogs
OMMA Magazine, Joan Voight - Friday, May 1, 2009
You need only scan the daily headlines to know that General Motor ...
- Cross-Media Case Study:AUSTRALIA
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
It sounds like a marketer's Hollywood daydream: Oscar-winning movie director decides h ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plast ...
- Cross-Media Case Study: Good Red Hunting
OMMA Magazine, Jonathan Blum - Wednesday, January 5, 2011
Underneath the sugarcoated veneer of the $15 billion North American confectionery mark ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports vid ...
- The Great Outdoors
OMMA Magazine, Tanya Gazdik - Thursday, October 29, 2009
Consumers are spending more on outdoor living items, giving a much-needed boo ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 w ...
- Cross-Media Case Study: Look Sharpie
OMMA Magazine, Joan Voight - Thursday, October 29, 2009
The marketing brains behind Sharpie markers once thought their brand's biggest cla ...