- Big Data + Explainer Video
Planning & Buying Insider, Joe Mandese - Tuesday, September 2, 2025
I can't recall if Nielsen ever ran a commercial, but it ju ...
- Roblox Plans To Offer Creators Price Adjustments Based On Local Economies
MediaDailyNews, Colin Kirkland - Monday, April 21, 2025
Roblox is planning to offer creators more incentives for expanding their in-ga ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...
- Alt Currency Race: Why It's Time For A Pit Stop
Planning & Buying Insider, Matthew Kramer - Thursday, February 1, 2024
"The best way to avoid an accident is to know your surroundings ...
- Despite The Hype, Conversions Are A Poor Ad-Currency Choice
Planning & Buying Insider, Ed DeNicola - Friday, January 19, 2024
The reality is that publishers and TV networks cannot guarantee sales ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- JICs & MOCs: Ten Cornerstones
MediaDailyNews, John Grono, Tony Jarvis - Monday, November 6, 2023
The motivation for this White Paper came from a recent claim, ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV Suppliers
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2023
Dentsu video chief Brad Stockton said seven major TV network groups ha ...
- iSpot Gets MRC Accreditation For National Occurrence Data
Television News Daily, Wayne Friedman - Tuesday, September 26, 2023
The Media Rating Council has given accreditation to iSpot.tv's core national ...
- MRC Responds To JIC Measurement Plan: Stick With MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
In response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad Currencies
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
The U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Half of video buyers are using biometric attention metrics. When it com ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...