Tag results for "currencies"
- Amazon Hires Former NBCU Exec Bhatia For Global Video AdvertisingBhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- Share Of Measurement VoiceWhen CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- MRC Accredits Comscore For Both National And Local TV RatingsThe move makes Comscore the only accredited local service and the fir ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?A new 4As report says there's a long way to go, especial ...
- Mining Value From Seconds-Based TV MeasurementThe granularity of second-by-second TV audience measurement promises to usher in ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will PersistWieser's insights are from a new report commissioned as part of ...
- Alt Currency Race: Why It's Time For A Pit Stop"The best way to avoid an accident is to know your surroundings ...
- Despite The Hype, Conversions Are A Poor Ad-Currency ChoiceThe reality is that publishers and TV networks cannot guarantee sales ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom'sThe deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- JICs & MOCs: Ten CornerstonesThe motivation for this White Paper came from a recent claim, ...
- Dentsu Unveils Bespoke Allocation System Tied To VideoAmp Currency, Has Deals With 7 TV SuppliersDentsu video chief Brad Stockton said seven major TV network groups ha ...
- iSpot Gets MRC Accreditation For National Occurrence DataThe Media Rating Council has given accreditation to iSpot.tv's core national ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- U.S. JIC Expanding From 'Currency' To Audience Measurement"We've been collaborating with George and his team at the MRC ...
- And Then There Were Three (Conditional) Ad CurrenciesThe U.S. JIC has granted "conditional certification" to three alternative ad currenci ...
- A Week-End 'TV Watch' RoundupHere is a little roundup of relevant news and analysis, starting wi ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple CurrenciesHalf of video buyers are using biometric attention metrics. When it com ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key RolesNearly a third of advertisers say they'll allocate more than 20% ...
