- Dear Brands - To Make Loyalty Stick, First Make It Convenient
London Blog, Sean Hargrave - Thursday, October 1, 2015
Who wants to put cards in a wallet and assign offers ...
- UK Companies Fail To Rise Above 'OK' Customer Service
Around the Net In MAD London, Sean Hargrave - Tuesday, September 29, 2015
No company in the UK, France or Germany delivers an excellent custom ...
- Email Preferred Communication Channel For Financial Services, Social Last
Email Marketing Daily, Jess Nelson - Monday, September 28, 2015
Email ranked as the most preferred channel of communication in every catego ...
- Pinterest Helping Brands Engage With Customers Better
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Pinterest has worked with brands including TopShop, as it deepens its relationsh ...
- Royal Mail Signs Up Havas Helia And Publicis Chemistry
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Royal Mail has appointed Havas Helia to handle customer engagement and Public ...
- Tesco And Morrisons Advertising Less To Focus On Customer Experience
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Tesco and Morrisons are distancing themselves from more big TV ad campaign ...
- Brands Tasking Marketers With Customer Experience Role
Around the Net In MAD London, Sean Hargrave - Wednesday, September 16, 2015
Brands are increasingly including customer experience in CMOs' remit as the 24 ...
- Marketing Poised To Take On Customer Experience Role
London Blog, Sean Hargrave - Wednesday, September 16, 2015
There's a whole new exciting role for marketers to make their o ...
- BA Poaches Avis Marketer For Customer Experience Director Role
Around the Net In MAD London, Sean Hargrave - Monday, September 14, 2015
BA has appointed Avis marketer Troy Warfield as its new director ...
- Morrisons Boss Says Improving Customer Experience More Important Than Advertising
Around the Net In MAD London, Sean Hargrave - Friday, September 11, 2015
Morrisons will continue to focus on improving the in-store shopping experience rath ...
- Lush Takes Top Spot For Customer Experience
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Cosmetics brand Lush has replaced First Direct as the best brand f ...
- Want Customer Loyalty? Be Loyal To Customers
MAD, Dan Olson - Wednesday, September 2, 2015
What's a good customer worth? Most people say it's the sum ...
- Average Brit Spends Nearly Three Hours Online Per Day
Around the Net In MAD London, Sean Hargrave - Wednesday, September 2, 2015
The average Briton actively spends nearly three hours online a day acro ...
- Apple To Move Mobile Marketing From Acquisition To Retention With iOS 9
Around the Net In MAD London, Sean Hargrave - Tuesday, September 1, 2015
Apple is expected to release the next version of its mobile operati ...
- Customer Experience Is The New Mobile Marketing -- Just Ask Apple
London Blog, Sean Hargrave - Tuesday, September 1, 2015
The upcoming release of iOS 9 highlights the supremacy of customer servi ...
- Baby Boomers Exchange Loyalty For Customer Service, Simplicity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2015
Customer service and ad relevance are two keys to attracting the Ba ...
- We Are All Ashley Madison
Garfield at Large, Bob Garfield - Monday, August 24, 2015
If we are speaking of luring the weak into following their wor ...
- Spotify Stirs Consumer-Privacy Debate
MoBlog, Gavin O'Malley - Friday, August 21, 2015
Despite the endless protestations of privacy advocates, consumers seem increasingly willing ...
- At Walmart And Home Depot, Sales Stronger Than Expected
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2015
While Home Depot is so encouraged it raised its financial forecasts f ...
- Marketers See Need For Improvement In Global Multichannel Digital
Marketing Daily, Karl Greenberg - Tuesday, August 18, 2015
Liz Miller, SVP of marketing at the CMO Council, says the k ...
- Amazon, Walmart, And Wingtip: Size (And Loyalty) Does Matter
Online Spin, Cory Treffiletti - Wednesday, August 12, 2015
A few weeks back, Amazon announced earnings, and quietly surpassed Walmart ...
- Grow Your Audience Of SMS Opt-Ins
Mobile Insider, Melinda Krueger - Tuesday, August 11, 2015
Brands don't have a large SMS audience, so they don't put mu ...
- Carphone Warehouse Customers Vent Fury Over Cyber Breach Announcement Delays
Around the Net In MAD London, Sean Hargrave - Monday, August 10, 2015
Angry Carphone Warehouse customers have vented their frustration after it was reveal ...
- Brands On Alert As Massive Fines Set To Dwarf Reputation Damage After Hack Attacks
London Blog, Sean Hargrave - Monday, August 10, 2015
Hacking events are serious -- but the huge names still very mu ...
- Get This Crap Off My Phone: We Are Screwing Up The Mobile Experience
Mobile Insider, Steve Smith - Thursday, August 6, 2015
As I feared, many of the bad practices of desktop media a ...
- Device Plans Leave Customers Less Satisfied
Marketing Daily, Aaron Baar - Monday, August 3, 2015
The reason, says Kirk Parsons, senior director and technology, media and telec ...
- Should Brands Invest In Digital Advertising Or Digital Tech?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
Both Starbucks and Domino's have highlighted the benefits of investing in digit ...
- Customer Satisfaction With Social Media Rises
The Social Graf, Erik Sass - Tuesday, July 28, 2015
Americans are pretty happy with the platforms that dominate our online activit ...
- Google Predicts Digital Personal Shoppers Will Aid Fragmented Customer Journeys
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
The future of personalisation could involve a digital personal shopping assistant ...
- Will John Lewis Spell The End For Free Click And Collect?
Around the Net In MAD London, Sean Hargrave - Tuesday, July 7, 2015
John Lewis made a "brave decision" to start charging for click-and-collect purchas ...