- Customer Experience Management: Extinction Bound?
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
Customer experience management (CEM) is in danger of being "misunderstood into extinction ...
- Q&A: VW Customer's Voice Must Reach C-Suite
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Mark Barnes, VP of Volkswagen Customer Experience, says he will bring t ...
- Study: Re/Max Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2011
Re/Max's high ranking is based primarily on strong performance in the "agen ...
- Know When To Hold 'Em
Research Brief, Jack Loechner - Wednesday, June 22, 2011
According to a report from Forbes Insights, "Bringing 20/20 Foresight to Marketing ...
- Wireless Gains In Customer Satisfaction Scores
Marketing Daily, Aaron Baar - Tuesday, May 17, 2011
"This is an industry that is doing a significantly better job wi ...
- Pretzel Crisps Racks Up 4.2 Million Earned Media Impressions
SearchBlog, Laurie Sullivan - Thursday, May 12, 2011
Pretzel Crisps has capitalized on social media and keyword search terms ...
- Big Brands Tested On Twitter Effectiveness
Online Media Daily, Mark Walsh - Tuesday, May 3, 2011
To determine how Fortune 50 companies are using Twitter to interact wi ...
- Amex, Facebook Team For Small Biz Effort
Online Media Daily, Tanya Gazdik - Thursday, April 21, 2011
American Express Open and Facebook are partnering for a contest targeting small-busine ...
- Study: Spend Ad Money On Better Buyer Experience
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2011
One in five U.S. consumers says a bad customer experience leads him/h ...
- New Relations: Meltwater Buys JitterJam
Online Media Daily, Gavin O'Malley - Tuesday, March 22, 2011
Social media monitoring firm Meltwater Group on Tuesday announced the acquisition ...
- Voice Of The Consumer Still In The Woods
Research Brief, Jack Loechner - Friday, January 14, 2011
A new study by MarketTools revealed that 94% of companies do n ...
- Southwest Airlines Intros New Rewards Program
Marketing Daily, - Friday, January 7, 2011
Southwest Airlines is launching a new Rapid Rewards program, the carrier's freque ...
- AT&T Adds Product Reviews To Facebook Page
Online Media Daily, Mark Walsh - Tuesday, December 28, 2010
AT&T has teamed with Bazaarvoice to create a
new section ...
- Why Marketers are Turning Call Centers Into Profit Centers
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
As consumers become "unreachable," every contact counts. ...
- Chevy Is First Non-Luxury Brand On PSI List
Marketing Daily, Karl Greenberg - Friday, July 9, 2010
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfacti ...
- Health Insurance Industry Discovering Empathy Counts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
If Gregory Warner's report from the front lines of relationship management ...
- The Implications Of 'Digital Courage' For Marketing
Engage:Millennials, Morgan Stewart - Friday, June 18, 2010
Customer service issues that crop up in social media point to earli ...
- Challenging The Synergy Between Marketing And Customer Service
MarketingTools: CRM, D. Daniel Ziv - Tuesday, June 15, 2010
Marketers must partner with their fellow departments to learn what customers real ...
- Zappos' 'People First' Tenets Not Entirely Embraced By Its Board
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Merc News columnist Chris O'Brien takes a look at a column th ...
- It's The Customer Experience, Stupid!
Email Insider, Ryan Deutsch - Thursday, May 13, 2010
I am a true believer that marketers must engage consumers via ema ...
- Study: Ford Buyers Satisfied
Marketing Daily, - Monday, April 19, 2010
Ford Motor Co. says it now has the highest customer satisfaction wi ...
- Hotels Paying Better Attention To Online Critiques
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
Hotel managers have a new task added to their long list ...
- How To Create Customer Trust, Loyalty And A Great Brand Reputation
Online Spin, dave.b , Max Kalehoff - Friday, March 19, 2010
I recently wrote about the growing hype in marketing circles around custom ...