- comScore Sued For 'Sinister And Shocking' Online Tracking
Online Media Daily, Wendy Davis - Wednesday, August 24, 2011
Two consumers have sued online measurement company comScore for allegedly using "deceitfu ...
- Kantar Media Names Carens President
MediaDailyNews, Wayne Friedman - Monday, August 22, 2011
Kantar Media has made some senior staffing changes. George Carens becomes preside ...
- Updated (Again!): The Data Privacy Debate
Online Media Daily, Tony Jarvis - Tuesday, August 23, 2011
What constitutes privacy in the modern age of big data and wh ...
- Hirsch Leaves AudienceScience To Follow Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
AudienceScience President Jeff Hirsch will step down Sept. 30, to "pursue small ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- TRA Patent Ensures Consumer Privacy
MediaDailyNews, David Goetzl - Tuesday, August 16, 2011
TRA, the measurement company looking to offer a single-source product to ser ...
- AudienceScience Wins Havas' DMP Review
Online Media Daily, - Tuesday, August 16, 2011
Havas' Media Contacts unit has selected AudienceScience's Gateway data management platform (DMP ...
- Data Hygiene: Crucial To Your Brand
Marketing Daily, Dave Scott - Wednesday, August 10, 2011
List marketing can reap great ROI. Unfortunately, not all vendors keep cle ...
- Rentrak Courting MTVN Renewal, Revs Spike 21%
MediaDailyNews, David Goetzl - Tuesday, August 9, 2011
MTV Networks, which gave a boost to Rentrak's national TV measurement servi ...
- eXelate's CEO Coins Term For DMP
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 10, 2011
Since it's all about online marketing and targeting ads based on behavi ...
- comScore Acquires AdXpose For Talent, Technology
Online Media Daily, Laurie Sullivan - Wednesday, August 3, 2011
comScore has acquired AdXpose, which provides verification and optimization services, for $ ...
- Welcome To The Year Of 'Diverse Data Analytics'
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 3, 2011
Jon Ingalls, BlueKai's newly appointed chief marketing officer, said the next da ...
- Nielsen Touts Walmart Alliance, Revs Hit $1.4B
MediaDailyNews, Steve McClellan - Monday, August 1, 2011
Nielsen CEO Dave Calhoun lauded the company's recent deal with Walmart ...